Beauty and Personal Care in India - Research and Markets

In 2023, beauty and personal care in India exhibited substantial retail current value growth, and maintained momentum across all the main categories. Colour cosmetics, sun care, and fragrances were amongst the fastest growing categories, driven by evolving consumer preferences and increasing product innovations. Within beauty and personal care, skin care stood out as the category with the highest number of new launches. This surge in skin care products was largely attributed to the growing consu

The Beauty and Personal Care in India report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Dermocosmetics Beauty and Personal Care, Fragrances, Hair Care, Mass Beauty and Personal Care, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Beauty and Personal Care, Prestige Beauty and Personal Care, Skin Care, Sun Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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Get a detailed picture of the Beauty and Personal Care market
Pinpoint growth sectors and identify factors driving change
Understand the competitive environment, the market’s major players and leading brands
Use five-year forecasts to assess how the market is predicted to develop.

EXECUTIVE SUMMARY

Beauty and personal care in 2023: The big picture
2023 key trends
Competitive landscape
Retailing developments
What next for beauty and personal care?

MARKET DATA

Table 1 Sales of Beauty and Personal Care by Category: Value 2018-2023
Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023
Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2019-2023
Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2019-2023
Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2020-2023
Table 6 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2018-2023
Table 7 Distribution of Beauty and Personal Care by Format: % Value 2018-2023
Table 8 Distribution of Beauty and Personal Care by Format and Category: % Value 2023
Table 9 Forecast Sales of Beauty and Personal Care by Category: Value 2023-2028
Table 10 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2023-2028

DISCLAIMER

SOURCES

Summary 1 Research Sources

MASS BEAUTY AND PERSONAL CARE IN INDIAKEY DATA FINDINGS

2023 DEVELOPMENTS

Strong growth for mass beauty and personal care, fuelled by colour cosmetics and sun care
Multi-benefit products fuel consumer interest in the mass segment
Miniature product packs gain popularity amongst mass beauty consumers

PROSPECTS AND OPPORTUNITIES

Mass brands set to prioritise innovation and premiumisation in the forecast period
Mass retailers in India set to explore beauty with expanded private label offerings
An omnichannel approach will continue to strengthen the distribution network for mass beauty and personal care brands

CATEGORY DATA

Table 11 Sales of Mass Beauty and Personal Care by Category: Value 2018-2023
Table 12 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2018-2023
Table 13 NBO Company Shares of Mass Beauty and Personal Care: % Value 2019-2023
Table 14 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2020-2023
Table 15 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2023-2028
Table 16 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2023-2028

PREMIUM BEAUTY AND PERSONAL CARE IN INDIAKEY DATA FINDINGS

2023 DEVELOPMENTS

Premium beauty and personal care sees double-digit growth, surpassing growth in the mass segment in India
Retail e-commerce fuels the capitalisation of international premium brands in India
Estée Lauder Cos Inc strengthens its position in premium beauty and personal care

PROSPECTS AND OPPORTUNITIES

India’s promising economic landscape expected to boost sales in premium beauty and personal care
Instrumental impact of social media will continue to increase penetration of premium beauty and personal care products in India
Small luxuries will facilitate demand for premium beauty and personal care products in the forecast period

CATEGORY DATA

Table 17 Sales of Premium Beauty and Personal Care by Category: Value 2018-2023
Table 18 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2018-2023
Table 19 NBO Company Shares of Premium Beauty and Personal Care: % Value 2019-2023
Table 20 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2020-2023
Table 21 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2023-2028
Table 22 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2023-2028

BABY AND CHILD-SPECIFIC PRODUCTS IN INDIAKEY DATA FINDINGS

2023 DEVELOPMENTS

Baby and child-specific products continues to see growth despite the slowdown in the birth rate
Johnson & Johnson (India) retains its leading position, and prioritises ingredient transparency
Natural and clean beauty claims continue to have significant importance amongst parents

PROSPECTS AND OPPORTUNITIES

Growing number of dual-income households set to boost sales of baby and child-specific products
Expansion of D2C brands into the category to drive growth in the forecast period
Baby and child-specific sun care holds potential for brands to expand their offerings

CATEGORY DATA

Table 23 Sales of Baby and Child-specific Products by Category: Value 2018-2023
Table 24 Sales of Baby and Child-specific Products by Category: % Value Growth 2018-2023
Table 25 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2018-2023
Table 26 NBO Company Shares of Baby and Child-specific Products: % Value 2019-2023
Table 27 LBN Brand Shares of Baby and Child-specific Products: % Value 2020-2023
Table 28 LBN Brand Shares of Baby and Child-specific Skin Care: % Value 2020-2023
Table 29 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2020-2023
Table 30 LBN Brand Shares of Premium Baby and Child-specific Products: % Value 2020-2023
Table 31 Forecast Sales of Baby and Child-specific Products by Category: Value 2023-2028
Table 32 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2023-2028
Table 33 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2023-2028

BATH AND SHOWER IN INDIAKEY DATA FINDINGS

2023 DEVELOPMENTS

Bath and shower records mid-single digit value growth in 2023, driven by increases for body wash/shower gel and intimate washes
Surge in popularity of skin care-infused bath and shower products as the focus shifts beyond cleansing
Hindustan Unilever continues to lead bath and shower with flagship brands

PROSPECTS AND OPPORTUNITIES

While bar soap is set to show a muted increase, the popularity of body wash/shower gel will drive growth in the forecast period
Digital marketing and social media will continue to be crucial in capturing the attention of younger consumers
Premiumisation to differentiate bath and shower brands in India

CATEGORY DATA

Table 34 Sales of Bath and Shower by Category: Value 2018-2023
Table 35 Sales of Bath and Shower by Category: % Value Growth 2018-2023
Table 36 Sales of Bath and Shower by Premium vs Mass: % Value 2018-2023
Table 37 NBO Company Shares of Bath and Shower: % Value 2019-2023
Table 38 LBN Brand Shares of Bath and Shower: % Value 2020-2023
Table 39 LBN Brand Shares of Premium Bath and Shower: % Value 2020-2023
Table 40 Forecast Sales of Bath and Shower by Category: Value 2023-2028
Table 41 Forecast Sales of Bath and Shower by Category: % Value Growth 2023-2028
Table 42 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2023-2028

COLOUR COSMETICS IN INDIAKEY DATA FINDINGS

2023 DEVELOPMENTS

Consumers’ emphasis on beauty fuels growth in colour cosmetics, propelled by traction of hydrating claim
Multipurpose and innovative product launches by mass brands attract Indian consumers
India’s large teen population offers new opportunities for colour cosmetics brands

PROSPECTS AND OPPORTUNITIES

Promising economic landscape will continue to attract international premium brands to India
Omnichannel strategies will fuel the growth of colour cosmetics in India
Premiumisation will fuel future growth and promote sales progression

CATEGORY DATA

Table 43 Sales of Colour Cosmetics by Category: Value 2018-2023
Table 44 Sales of Colour Cosmetics by Category: % Value Growth 2018-2023
Table 45 NBO Company Shares of Colour Cosmetics: % Value 2019-2023
Table 46 LBN Brand Shares of Colour Cosmetics: % Value 2020-2023
Table 47 LBN Brand Shares of Eye Make-up: % Value 2020-2023
Table 48 LBN Brand Shares of Facial Make-up: % Value 2020-2023
Table 49 LBN Brand Shares of Lip Products: % Value 2020-2023
Table 50 LBN Brand Shares of Nail Products: % Value 2020-2023
Table 51 LBN Brand Shares of Premium Colour Cosmetics: % Value 2020-2023
Table 52 Forecast Sales of Colour Cosmetics by Category: Value 2023-2028
Table 53 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2023-2028

DEODORANTS IN INDIAKEY DATA FINDINGS

2023 DEVELOPMENTS

Deodorants shows healthy growth owing to sports and outdoor activities
Deodorant roll-ons is gaining prominence as brands expand their personal care portfolios
Vini Cosmetics continues to lead deodorants with its brand Fogg

PROSPECTS AND OPPORTUNITIES

Body mists expected to grow as consumers embrace lighter, more refreshing fragrances for daily usage
Ingredient conscious-consumers set to look for clean ingredients in deodorants
Deodorants anticipated to face strong competition from mass fragrances in the forecast period

CATEGORY DATA

Table 54 Sales of Deodorants by Category: Value 2018-2023
Table 55 Sales of Deodorants by Category: % Value Growth 2018-2023
Table 56 Sales of Deodorants by Premium vs Mass: % Value 2018-2023
Table 57 NBO Company Shares of Deodorants: % Value 2019-2023
Table 58 LBN Brand Shares of Deodorants: % Value 2020-2023
Table 59 LBN Brand Shares of Premium Deodorants: % Value 2020-2023
Table 60 Forecast Sales of Deodorants by Category: Value 2023-2028
Table 61 Forecast Sales of Deodorants by Category: % Value Growth 2023-2028
Table 62 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2023-2028

DEPILATORIES IN INDIAKEY DATA FINDINGS

2023 DEVELOPMENTS

In 2023 depilatories sees significant growth, recovering from the effects of the pandemic
New products and formats for painless hair removal on the rise
Reckitt Benckiser continues to lead depilatories with its Veet brand

PROSPECTS AND OPPORTUNITIES

Companies set to focus on raising awareness to expand the consumer base
Depilatories will continue to face competition from salons, at-home salon services, and laser hair treatments
Opportunity for feminine hygiene brands to enter depilatories to create an
ecosystem

CATEGORY DATA

Table 63 Sales of Depilatories by Category: Value 2018-2023
Table 64 Sales of Depilatories by Category: % Value Growth 2018-2023
Table 65 Sales of Women's Razors and Blades by Type: % Value Breakdown 2019-2023
Table 66 NBO Company Shares of Depilatories: % Value 2019-2023
Table 67 LBN Brand Shares of Depilatories: % Value 2020-2023
Table 68 Forecast Sales of Depilatories by Category: Value 2023-2028
Table 69 Forecast Sales of Depilatories by Category: % Value Growth 2023-2028

FRAGRANCES IN INDIAKEY DATA FINDINGS

2023 DEVELOPMENTS

Fragrances in India showcases double-digit growth, fuelled by increased usage occasions
Premium women’s fragrances remains the best-performing category in 2023
Miniature fragrances gain popularity across the mass and premium segments

PROSPECTS AND OPPORTUNITIES

Availability and accessibility of premium brands set to drive growth
Impulse purchases via hyperlocal platforms to accentuate growth for mass fragrances
Emerging trends in fragrance consumption to drive growth in the forecast period

CATEGORY DATA

Table 70 Sales of Fragrances by Category: Value 2018-2023
Table 71 Sales of Fragrances by Category: % Value Growth 2018-2023
Table 72 NBO Company Shares of Fragrances: % Value 2019-2023
Table 73 LBN Brand Shares of Fragrances: % Value 2020-2023
Table 74 LBN Brand Shares of Premium Men's Fragrances: % Value 2020-2023
Table 75 LBN Brand Shares of Premium Women's Fragrances: % Value 2020-2023
Table 76 Forecast Sales of Fragrances by Category: Value 2023-2028
Table 77 Forecast Sales of Fragrances by Category: % Value Growth 2023-2028

HAIR CARE IN INDIAKEY DATA FINDINGS

2023 DEVELOPMENTS

Salon professional hair care maintains the fastest growth in 2023
Innovation in colourants attracts younger consumers to the category
Hair care brands extend their portfolios to cater to India’s diverse hair textures and needs

PROSPECTS AND OPPORTUNITIES

Clean formulations in hair care will continue to be important for ingredient-conscious consumers
Bond repair likely to be an important part of hair care in the forecast period
Demand for hair growth products set to surge as environmental and lifestyle challenges persist in India

CATEGORY DATA

Table 78 Sales of Hair Care by Category: Value 2018-2023
Table 79 Sales of Hair Care by Category: % Value Growth 2018-2023
Table 80 Sales of Hair Care by Premium vs Mass: % Value 2018-2023
Table 81 NBO Company Shares of Hair Care: % Value 2019-2023
Table 82 NBO Company Shares of Salon Professional Hair Care: % Value 2019-2023
Table 83 LBN Brand Shares of Hair Care: % Value 2020-2023
Table 84 LBN Brand Shares of Colourants: % Value 2020-2023
Table 85 LBN Brand Shares of Salon Professional Hair Care: % Value 2020-2023
Table 86 LBN Brand Shares of Styling Agents: % Value 2020-2023
Table 87 LBN Brand Shares of Premium Hair Care: % Value 2020-2023
Table 88 Forecast Sales of Hair Care by Category: Value 2023-2028
Table 89 Forecast Sales of Hair Care by Category: % Value Growth 2023-2028
Table 90 Forecast Sales of Hair Care by Premium vs Mass: % Value 2023-2028

MEN'S GROOMING IN INDIAKEY DATA FINDINGS

2023 DEVELOPMENTS

Growth continues in men’s grooming as men focus on their appearance and grooming
Premiumisation in men’s skin care and hair care drives growth
The rise of D2C brands is transforming men’s grooming

PROSPECTS AND OPPORTUNITIES

Digital engagement and e-commerce set to drive growth in men’s grooming in India
Innovative products beyond beard grooming to attract both Gen Z and Millennial men
Hydrating claim will continue to be popular in men’s skin care in the forecast period

CATEGORY DATA

Table 91 Sales of Men’s Grooming by Category: Value 2018-2023
Table 92 Sales of Men’s Grooming by Category: % Value Growth 2018-2023
Table 93 Sales of Men's Razors and Blades by Type: % Value Breakdown 2020-2023
Table 94 Sales of Men's Skin Care by Type: % Value Breakdown 2020-2023
Table 95 NBO Company Shares of Men’s Grooming: % Value 2019-2023
Table 96 LBN Brand Shares of Men’s Grooming: % Value 2020-2023
Table 97 LBN Brand Shares of Men's Razors and Blades: % Value 2020-2023
Table 98 Forecast Sales of Men’s Grooming by Category: Value 2023-2028
Table 99 Forecast Sales of Men’s Grooming by Category: % Value Growth 2023-2028

ORAL CARE IN INDIAKEY DATA FINDINGS

2023 DEVELOPMENTS

Oral care sees solid single-digit value growth in 2023
Teeth whitening claims continue to appeal to Indian consumers
Colgate continues to lead oral care in India

PROSPECTS AND OPPORTUNITIES

Low per capita consumption paves the way for expansion in oral care
Urban consumers to prioritise functionality and efficacy amidst rising disposable incomes
Retail offline will continue to be the dominant sales channel for oral care products in India

CATEGORY DATA

Table 100 Sales of Oral Care by Category: Value 2018-2023
Table 101 Sales of Oral Care by Category: % Value Growth 2018-2023
Table 102 Sales of Toothbrushes by Category: Value 2018-2023
Table 103 Sales of Toothbrushes by Category: % Value Growth 2018-2023
Table 104 Sales of Toothpaste by Type: % Value Breakdown 2019-2023
Table 105 NBO Company Shares of Oral Care: % Value 2019-2023
Table 106 LBN Brand Shares of Oral Care: % Value 2020-2023
Table 107 LBN Brand Shares of Mouthwashes/Dental Rinses: % Value 2020-2023
Table 108 LBN Brand Shares of Toothpaste: % Value 2020-2023
Table 109 Forecast Sales of Oral Care by Category: Value 2023-2028
Table 110 Forecast Sales of Oral Care by Category: % Value Growth 2023-2028
Table 111 Forecast Sales of Toothbrushes by Category: Value 2023-2028
Table 112 Forecast Sales of Toothbrushes by Category: % Value Growth 2023-2028

SKIN CARE IN INDIAKEY DATA FINDINGS

2023 DEVELOPMENTS

Ingredient transparency and targeted formulations propel growth in skin care
The competition intensifies in skin care
Growing emphasis on moisture drives demand for hydrating skin care solutions

PROSPECTS AND OPPORTUNITIES

Rising preference for minimalistic skin care to reshape consumers’ skin care routine in India
E-commerce beauty platforms set to drive growth and engagement for skin care
Rising demand for premium skin care to drive value growth for the category

CATEGORY DATA

Table 113 Sales of Skin Care by Category: Value 2018-2023
Table 114 Sales of Skin Care by Category: % Value Growth 2018-2023
Table 115 NBO Company Shares of Skin Care: % Value 2019-2023
Table 116 LBN Brand Shares of Skin Care: % Value 2020-2023
Table 117 LBN Brand Shares of Basic Moisturisers: % Value 2020-2023
Table 118 LBN Brand Shares of Anti-agers: % Value 2020-2023
Table 119 LBN Brand Shares of Firming Body Care: % Value 2020-2023
Table 120 LBN Brand Shares of General Purpose Body Care: % Value 2020-2023
Table 121 LBN Brand Shares of Premium Skin Care: % Value 2020-2023
Table 122 Forecast Sales of Skin Care by Category: Value 2023-2028
Table 123 Forecast Sales of Skin Care by Category: % Value Growth 2023-2028

SUN CARE IN INDIAKEY DATA FINDINGS

2023 DEVELOPMENTS

Sun care maintains double-digit value growth in 2023, on the back of the extended summer
Diverse formats facilitate the adoption of sun protection amongst Indian consumers
The competition intensifies in sun care in India

PROSPECTS AND OPPORTUNITIES

Growing consumer awareness set to increase the penetration of sun care
Sun protection products with skin care or cosmetic properties likely to generate demand amongst consumers
Retail e-commerce will drive growth in sun care in India

CATEGORY DATA

Table 124 Sales of Sun Care by Category: Value 2018-2023
Table 125 Sales of Sun Care by Category: % Value Growth 2018-2023
Table 126 NBO Company Shares of Sun Care: % Value 2019-2023
Table 127 LBN Brand Shares of Sun Care: % Value 2020-2023
Table 128 LBN Brand Shares of Premium Adult Sun Care: % Value 2020-2023
Table 129 Forecast Sales of Sun Care by Category: Value 2023-2028
Table 130 Forecast Sales of Sun Care by Category: % Value Growth 2023-2028

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