Apparel and Footwear in Germany - Research and Markets

In Germany, inflation and interest rates have remained high in 2023, and real GDP has remained relatively flat, negatively affecting consumer spending and demand for non-essential goods such as fashion items.

The Apparel and Footwear in Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: Apparel, Footwear, Sportswear.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

Get a detailed picture of the Apparel and Footwear market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.

APPAREL AND FOOTWEAR IN GERMANY

EXECUTIVE SUMMARY

Apparel and footwear in 2023: The big picture
2023 key trends
Competitive landscape
Retailing developments
What next for apparel and footwear?

MARKET DATA

Table 1 Sales of Apparel and Footwear by Category: Volume 2018-2023
Table 2 Sales of Apparel and Footwear by Category: Value 2018-2023
Table 3 Sales of Apparel and Footwear by Category: % Volume Growth 2018-2023
Table 4 Sales of Apparel and Footwear by Category: % Value Growth 2018-2023
Table 5 NBO Company Shares of Apparel and Footwear: % Value 2019-2023
Table 6 LBN Brand Shares of Apparel and Footwear: % Value 2020-2023
Table 7 Distribution of Apparel and Footwear by Format: % Value 2018-2023
Table 8 Distribution of Apparel and Footwear by Format and Category: % Value 2023
Table 9 Forecast Sales of Apparel and Footwear by Category: Volume 2023-2028
Table 10 Forecast Sales of Apparel and Footwear by Category: Value 2023-2028
Table 11 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2023-2028
Table 12 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2023-2028

DISCLAIMER

SOURCES

Summary 1 Research Sources

WOMENSWEAR IN GERMANYKEY DATA FINDINGS

2023 DEVELOPMENTS

Shy recovery for womenswear in 2023
Polarisation evident in womenswear in Germany
Omnichannel is becoming the norm amongst big players

PROSPECTS AND OPPORTUNITIES

Climate change is changing the seasonality of collections
Newer fashion trends for a post-pandemic lifestyle
Omnichannel retail to bring a more streamlined shopping experience

CATEGORY DATA

Table 13 Sales of Womenswear by Category: Volume 2018-2023
Table 14 Sales of Womenswear by Category: Value 2018-2023
Table 15 Sales of Womenswear by Category: % Volume Growth 2018-2023
Table 16 Sales of Womenswear by Category: % Value Growth 2018-2023
Table 17 NBO Company Shares of Womenswear: % Value 2019-2023
Table 18 LBN Brand Shares of Womenswear: % Value 2020-2023
Table 19 NBO Company Shares of Women's Nightwear: % Value 2019-2023
Table 20 LBN Brand Shares of Women's Nightwear: % Value 2020-2023
Table 21 NBO Company Shares of Women's Outerwear: % Value 2019-2023
Table 22 LBN Brand Shares of Women's Outerwear: % Value 2020-2023
Table 23 NBO Company Shares of Women’s Swimwear: % Value 2019-2023
Table 24 LBN Brand Shares of Women’s Swimwear: % Value 2020-2023
Table 25 NBO Company Shares of Women's Underwear: % Value 2019-2023
Table 26 LBN Brand Shares of Women's Underwear: % Value 2020-2023
Table 27 Forecast Sales of Womenswear by Category: Volume 2023-2028
Table 28 Forecast Sales of Womenswear by Category: Value 2023-2028
Table 29 Forecast Sales of Womenswear by Category: % Volume Growth 2023-2028
Table 30 Forecast Sales of Womenswear by Category: % Value Growth 2023-2028

MENSWEAR IN GERMANYKEY DATA FINDINGS

2023 DEVELOPMENTS

Menswear consumers are paying more for fewer items
Menswear becomes more polarised in Germany
Menswear consumers still prefer shopping in physical stores

PROSPECTS AND OPPORTUNITIES

Premium segment to continue growing in the forecast period
Workwear norms likely to continue to change in the future
More multi-brands and reselling options on online retail platforms

CATEGORY DATA

Table 31 Sales of Menswear by Category: Volume 2018-2023
Table 32 Sales of Menswear by Category: Value 2018-2023
Table 33 Sales of Menswear by Category: % Volume Growth 2018-2023
Table 34 Sales of Menswear by Category: % Value Growth 2018-2023
Table 35 NBO Company Shares of Menswear: % Value 2019-2023
Table 36 LBN Brand Shares of Menswear: % Value 2020-2023
Table 37 NBO Company Shares of Men’s Nightwear: % Value 2019-2023
Table 38 LBN Brand Shares of Men’s Nightwear: % Value 2020-2023
Table 39 NBO Company Shares of Men’s Outerwear: % Value 2019-2023
Table 40 LBN Brand Shares of Men’s Outerwear: % Value 2020-2023
Table 41 NBO Company Shares of Men’s Swimwear: % Value 2019-2023
Table 42 LBN Brand Shares of Men’s Swimwear: % Value 2020-2023
Table 43 NBO Company Shares of Men’s Underwear: % Value 2019-2023
Table 44 LBN Brand Shares of Men’s Underwear: % Value 2020-2023
Table 45 Forecast Sales of Menswear by Category: Volume 2023-2028
Table 46 Forecast Sales of Menswear by Category: Value 2023-2028
Table 47 Forecast Sales of Menswear by Category: % Volume Growth 2023-2028
Table 48 Forecast Sales of Menswear by Category: % Value Growth 2023-2028

CHILDRENSWEAR IN GERMANYKEY DATA FINDINGS

2023 DEVELOPMENTS

Childrenswear consumers are buying less, but higher quality
Childrenswear becomes more fragmented
Apparel and footwear specialists continues to regain the preference of shoppers

PROSPECTS AND OPPORTUNITIES

Private label set to grow in childrenswear in Germany
Childrenswear will continue to see more eco-friendly products
Reuse, recycle, and resell to see growth in childrenswear

CATEGORY DATA

Table 49 Sales of Childrenswear by Category: Volume 2018-2023
Table 50 Sales of Childrenswear by Category: Value 2018-2023
Table 51 Sales of Childrenswear by Category: % Volume Growth 2018-2023
Table 52 Sales of Childrenswear by Category: % Value Growth 2018-2023
Table 53 NBO Company Shares of Childrenswear: % Value 2019-2023
Table 54 LBN Brand Shares of Childrenswear: % Value 2020-2023
Table 55 Forecast Sales of Childrenswear by Category: Volume 2023-2028
Table 56 Forecast Sales of Childrenswear by Category: Value 2023-2028
Table 57 Forecast Sales of Childrenswear by Category: % Volume Growth 2023-2028
Table 58 Forecast Sales of Childrenswear by Category: % Value Growth 2023-2028

SPORTSWEAR IN GERMANYKEY DATA FINDINGS

2023 DEVELOPMENTS

A slow jog to recovery for sportswear
Alignment with sustainability and social activism is gaining importance
Cost pressures are being felt by consumers

PROSPECTS AND OPPORTUNITIES

Private label grows as an alternative to sportswear brands
Alignment with sustainability to gain more importance
Casualisation of fashion drives sportswear into the forecast period

CATEGORY DATA

Table 59 Sales of Sportswear by Category: Value 2018-2023
Table 60 Sales of Sportswear by Category: % Value Growth 2018-2023
Table 61 NBO Company Shares of Sportswear: % Value 2019-2023
Table 62 LBN Brand Shares of Sportswear: % Value 2020-2023
Table 63 Distribution of Sportswear by Format: % Value 2018-2023
Table 64 Forecast Sales of Sportswear by Category: Value 2023-2028
Table 65 Forecast Sales of Sportswear by Category: % Value Growth 2023-2028

JEANS IN GERMANYKEY DATA FINDINGS

2023 DEVELOPMENTS

Levi’s maintains its brand leadership in jeans in Germany
Higher-end jeans categories see the best performances
Omnichannel is slowly but steadily shaping the future of jeans shopping

PROSPECTS AND OPPORTUNITIES

The future of jeans is customisable
Rent and repair jeans to become mainstream within the premium segment
Trousers to continue taking space in German fashion

CATEGORY DATA

Table 66 Sales of Jeans by Category: Volume 2018-2023
Table 67 Sales of Jeans by Category: Value 2018-2023
Table 68 Sales of Jeans by Category: % Volume Growth 2018-2023
Table 69 Sales of Jeans by Category: % Value Growth 2018-2023
Table 70 Sales of Men’s Jeans by Category: Volume 2018-2023
Table 71 Sales of Men’s Jeans by Category: Value 2018-2023
Table 72 Sales of Men’s Jeans by Category: % Volume Growth 2018-2023
Table 73 Sales of Men’s Jeans by Category: % Value Growth 2018-2023
Table 74 Sales of Women’s Jeans by Category: Volume 2018-2023
Table 75 Sales of Women’s Jeans by Category: Value 2018-2023
Table 76 Sales of Women’s Jeans by Category: % Volume Growth 2018-2023
Table 77 Sales of Women’s Jeans by Category: % Value Growth 2018-2023
Table 78 NBO Company Shares of Jeans: % Value 2019-2023
Table 79 LBN Brand Shares of Jeans: % Value 2020-2023
Table 80 Forecast Sales of Jeans by Category: Volume 2023-2028
Table 81 Forecast Sales of Jeans by Category: Value 2023-2028
Table 82 Forecast Sales of Jeans by Category: % Volume Growth 2023-2028
Table 83 Forecast Sales of Jeans by Category: % Value Growth 2023-2028
Table 84 Forecast Sales of Men’s Jeans by Category: Volume 2023-2028
Table 85 Forecast Sales of Men’s Jeans by Category: Value 2023-2028
Table 86 Forecast Sales of Men’s Jeans by Category: % Volume Growth 2023-2028
Table 87 Forecast Sales of Men’s Jeans by Category: % Value Growth 2023-2028
Table 88 Forecast Sales of Women’s Jeans by Category: Volume 2023-2028
Table 89 Forecast Sales of Women’s Jeans by Category: Value 2023-2028
Table 90 Forecast Sales of Women’s Jeans by Category: % Volume Growth 2023-2028
Table 91 Forecast Sales of Women’s Jeans by Category: % Value Growth 2023-2028

HOSIERY IN GERMANYKEY DATA FINDINGS

2023 DEVELOPMENTS

Private label accounts for a high value share in hosiery in 2023
Brand collaborations bring novelty and differentiation
E-commerce maintains value growth despite a rising preference for offline channels

PROSPECTS AND OPPORTUNITIES

More functional hosiery will add to consumers’ wellbeing
Hosiery to play a more active role in sustainability and inclusivity
Hosiery prices expected to continue increasing in the forecast period

CATEGORY DATA

Table 92 Sales of Hosiery by Category: Volume 2018-2023
Table 93 Sales of Hosiery by Category: Value 2018-2023
Table 94 Sales of Hosiery by Category: % Volume Growth 2018-2023
Table 95 Sales of Hosiery by Category: % Value Growth 2018-2023
Table 96 NBO Company Shares of Hosiery: % Value 2019-2023
Table 97 LBN Brand Shares of Hosiery: % Value 2020-2023
Table 98 Forecast Sales of Hosiery by Category: Volume 2023-2028
Table 99 Forecast Sales of Hosiery by Category: Value 2023-2028
Table 100 Forecast Sales of Hosiery by Category: % Volume Growth 2023-2028
Table 101 Forecast Sales of Hosiery by Category: % Value Growth 2023-2028

APPAREL ACCESSORIES IN GERMANYKEY DATA FINDINGS

2023 DEVELOPMENTS

Volume decline for apparel accessories reflects German consumers’ spending priorities
Polarisation seen in apparel accessories in 2023
German consumers embrace sustainable minimalism

PROSPECTS AND OPPORTUNITIES

Contained consumerism expected to endure
Prices of apparel accessories expected to increase in the forecast period
Online second-hand market to continue growing in Germany

CATEGORY DATA

Table 102 Sales of Apparel Accessories by Category: Volume 2018-2023
Table 103 Sales of Apparel Accessories by Category: Value 2018-2023
Table 104 Sales of Apparel Accessories by Category: % Volume Growth 2018-2023
Table 105 Sales of Apparel Accessories by Category: % Value Growth 2018-2023
Table 106 NBO Company Shares of Apparel Accessories: % Value 2019-2023
Table 107 LBN Brand Shares of Apparel Accessories: % Value 2020-2023
Table 108 Forecast Sales of Apparel Accessories by Category: Volume 2023-2028
Table 109 Forecast Sales of Apparel Accessories by Category: Value 2023-2028
Table 110 Forecast Sales of Apparel Accessories by Category: % Volume Growth 2023-2028
Table 111 Forecast Sales of Apparel Accessories by Category: % Value Growth 2023-2028

FOOTWEAR IN GERMANYKEY DATA FINDINGS

2023 DEVELOPMENTS

Footwear faces challenges in Germany in 2023
Even as consumers strive to save, the prices of footwear inevitably rise
Local player Deichmann maintains its lead in footwear in Germany

PROSPECTS AND OPPORTUNITIES

Slow economic recovery and lifestyle changes postpone the recovery of footwear
Footwear consumers value brands that act sustainably and defend fair trade
E-commerce set to continue developing in footwear

CATEGORY DATA

Table 112 Sales of Footwear by Category: Volume 2018-2023
Table 113 Sales of Footwear by Category: Value 2018-2023
Table 114 Sales of Footwear by Category: % Volume Growth 2018-2023
Table 115 Sales of Footwear by Category: % Value Growth 2018-2023
Table 116 NBO Company Shares of Footwear: % Value 2019-2023
Table 117 LBN Brand Shares of Footwear: % Value 2020-2023
Table 118 Distribution of Footwear by Format: % Value 2018-2023
Table 119 Forecast Sales of Footwear by Category: Volume 2023-2028
Table 120 Forecast Sales of Footwear by Category: Value 2023-2028
Table 121 Forecast Sales of Footwear by Category: % Volume Growth 2023-2028
Table 122 Forecast Sales of Footwear by Category: % Value Growth 2023-2028

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