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Home Care in Ukraine

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    Report

  • 61 Pages
  • February 2025
  • Region: Ukraine
  • Euromonitor International
  • ID: 2646976
The home care market in Ukraine is significantly influenced by external economic and demographic factors. The ongoing migration of people fleeing the war has led to a substantial reduction in the consumer base, resulting in decreased demand for home care products. Additionally, declining incomes among the remaining population, combined with high inflation, have reshaped consumer behaviour.

The Home Care in Ukraine market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Home Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

EXECUTIVE SUMMARY
  • Home care in 2024: The big picture
  • 2024 key trends
  • Competitive landscape
  • Retailing developments
  • What next for home care?
MARKET INDICATORS
  • Table 1 Households 2019-2024
MARKET DATA
  • Table 2 Sales of Home Care by Category: Value 2019-2024
  • Table 3 Sales of Home Care by Category: % Value Growth 2019-2024
  • Table 4 NBO Company Shares of Home Care: % Value 2020-2024
  • Table 5 LBN Brand Shares of Home Care: % Value 2021-2024
  • Table 6 Penetration of Private Label in Home Care by Category: % Value 2019-2024
  • Table 7 Distribution of Home Care by Format: % Value 2019-2024
  • Table 8 Distribution of Home Care by Format and Category: % Value 2024
  • Table 9 Forecast Sales of Home Care by Category: Value 2024-2029
  • Table 10 Forecast Sales of Home Care by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
  • Summary 1 Research Sources
LAUNDRY CARE IN UKRAINEKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Liquid tablet detergents gain traction
  • Trend towards concentrated laundry detergents
  • Decline in demand for bar detergents slows amid ongoing war
PROSPECTS AND OPPORTUNITIES
  • Concentrated formulas will continue to gain popularity
  • Rising demand for multifunctional laundry care products
  • Expected post-war surge in demand for specialised products
CATEGORY INDICATORS
  • Table 11 Household Possession of Washing Machines 2019-2024
CATEGORY DATA
  • Table 12 Sales of Laundry Care by Category: Value 2019-2024
  • Table 13 Sales of Laundry Care by Category: % Value Growth 2019-2024
  • Table 14 Sales of Laundry Aids by Category: Value 2019-2024
  • Table 15 Sales of Laundry Aids by Category: % Value Growth 2019-2024
  • Table 16 Sales of Laundry Detergents by Category: Value 2019-2024
  • Table 17 Sales of Laundry Detergents by Category: % Value Growth 2019-2024
  • Table 18 Sales of In-Wash Spot and Stain Removers by Type: % Value Breakdown 2019-2024
  • Table 19 NBO Company Shares of Laundry Care: % Value 2020-2024
  • Table 20 LBN Brand Shares of Laundry Care: % Value 2021-2024
  • Table 21 NBO Company Shares of Laundry Aids: % Value 2020-2024
  • Table 22 LBN Brand Shares of Laundry Aids: % Value 2021-2024
  • Table 23 NBO Company Shares of Laundry Detergents: % Value 2020-2024
  • Table 24 LBN Brand Shares of Laundry Detergents: % Value 2021-2024
  • Table 25 Forecast Sales of Laundry Care by Category: Value 2024-2029
  • Table 26 Forecast Sales of Laundry Care by Category: % Value Growth 2024-2029
DISHWASHING IN UKRAINEKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Increasing demand for affordable dishwashing solutions
  • Procter & Gamble maintains its leadership
  • Patriotic sentiment drives shift towards local brands
PROSPECTS AND OPPORTUNITIES
  • Hand dishwashing will remain largest segment, despite growth in automatic dishwashing
  • Growing demand for eco-friendly products
  • Innovative new formats will gain popularity
CATEGORY INDICATORS
  • Table 27 Household Possession of Dishwashers 2019-2024
CATEGORY DATA
  • Table 28 Sales of Dishwashing by Category: Value 2019-2024
  • Table 29 Sales of Dishwashing by Category: % Value Growth 2019-2024
  • Table 30 NBO Company Shares of Dishwashing: % Value 2020-2024
  • Table 31 LBN Brand Shares of Dishwashing: % Value 2021-2024
  • Table 32 Forecast Sales of Dishwashing by Category: Value 2024-2029
  • Table 33 Forecast Sales of Dishwashing by Category: % Value Growth 2024-2029
SURFACE CARE IN UKRAINEKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Overwhelming preference for universal multi-purpose cleaners
  • Steady demand for specialised solutions
  • Price sensitivity drives demand for private label products
PROSPECTS AND OPPORTUNITIES
  • Growing popularity of larger family-size packaging
  • Increasing adoption of wipes
  • Competitive landscape will continue to evolve
CATEGORY DATA
  • Table 34 Sales of Surface Care by Category: Value 2019-2024
  • Table 35 Sales of Surface Care by Category: % Value Growth 2019-2024
  • Table 36 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2019-2024
  • Table 37 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2019-2024
  • Table 38 NBO Company Shares of Surface Care: % Value 2020-2024
  • Table 39 LBN Brand Shares of Surface Care: % Value 2021-2024
  • Table 40 NBO Company Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2020-2024
  • Table 41 LBN Brand Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2021-2024
  • Table 42 Forecast Sales of Surface Care by Category: Value 2024-2029
  • Table 43 Forecast Sales of Surface Care by Category: % Value Growth 2024-2029
BLEACH IN UKRAINEKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Bleach sales show signs of stabilisation as consumers become more price conscious
  • Milam continues to lead the market
  • Growth potential for private label products
PROSPECTS AND OPPORTUNITIES
  • Bleach will see modest growth amid continuing economic uncertainty
  • Possible post-war shift towards eco-friendly cleaning solutions
  • Market consolidation expected amid limited promotional activity
CATEGORY DATA
  • Table 44 Sales of Bleach: Value 2019-2024
  • Table 45 Sales of Bleach: % Value Growth 2019-2024
  • Table 46 NBO Company Shares of Bleach: % Value 2020-2024
  • Table 47 LBN Brand Shares of Bleach: % Value 2021-2024
  • Table 48 Forecast Sales of Bleach: Value 2024-2029
  • Table 49 Forecast Sales of Bleach: % Value Growth 2024-2029
TOILET CARE IN UKRAINEKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Increasing fragmentation in liquids/foam segment
  • Wide adoption of rim blocks
  • Innovative solutions have yet to gain popularity
PROSPECTS AND OPPORTUNITIES
  • Rim blocks lead growth with rising demand for multi-purpose solutions
  • Growing interest in automatic and hands-free solutions
  • Trend towards more affordable options will benefit private label
CATEGORY DATA
  • Table 50 Sales of Toilet Care by Category: Value 2019-2024
  • Table 51 Sales of Toilet Care by Category: % Value Growth 2019-2024
  • Table 52 NBO Company Shares of Toilet Care: % Value 2020-2024
  • Table 53 LBN Brand Shares of Toilet Care: % Value 2021-2024
  • Table 54 Forecast Sales of Toilet Care by Category: Value 2024-2029
  • Table 55 Forecast Sales of Toilet Care by Category: % Value Growth 2024-2029
POLISHES IN UKRAINEKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Surge in war-related shoe polish demand drives growth
  • Declining sales for traditional polishes
  • Shift Towards cheaper alternatives
PROSPECTS AND OPPORTUNITIES
  • Polishes will suffer from growing consumer preference for multifunctional products
  • Trend towards shoe polish wipes
  • Growing demand for eco-friendly and natural formulations
CATEGORY DATA
  • Table 56 Sales of Polishes by Category: Value 2019-2024
  • Table 57 Sales of Polishes by Category: % Value Growth 2019-2024
  • Table 58 NBO Company Shares of Polishes: % Value 2020-2024
  • Table 59 LBN Brand Shares of Polishes: % Value 2021-2024
  • Table 60 Forecast Sales of Polishes by Category: Value 2024-2029
  • Table 61 Forecast Sales of Polishes by Category: % Value Growth 2024-2029
AIR CARE IN UKRAINEKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Air care market suffers decline amid economic pressures
  • Candle air fresheners see further decline
  • Increasing market fragmentation as consumers opt for more affordable products
PROSPECTS AND OPPORTUNITIES
  • Liquid air fresheners to drive growth in sluggish air care market
  • Rise of eco-friendly ingredients and relaxing scents
  • Smart air fresheners offer new level of convenience
CATEGORY DATA
  • Table 62 Sales of Air Care by Category: Value 2019-2024
  • Table 63 Sales of Air Care by Category: % Value Growth 2019-2024
  • Table 64 Sales of Air Care by Fragrance: Value Ranking 2022-2024
  • Table 65 NBO Company Shares of Air Care: % Value 2020-2024
  • Table 66 LBN Brand Shares of Air Care: % Value 2021-2024
  • Table 67 Forecast Sales of Air Care by Category: Value 2024-2029
  • Table 68 Forecast Sales of Air Care by Category: % Value Growth 2024-2029
HOME INSECTICIDES IN UKRAINEKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Growing popularity of insecticide coils, driven by wartime needs
  • Decline of electric insecticides amid ongoing power supply issues
  • Growing popularity of insect baits
PROSPECTS AND OPPORTUNITIES
  • Rising demand for budget-friendly, long-lasting solutions
  • Anticipated innovations in electric devices
  • Growing demand for eco-friendly and safe pest control products
CATEGORY DATA
  • Table 69 Sales of Home Insecticides by Category: Value 2019-2024
  • Table 70 Sales of Home Insecticides by Category: % Value Growth 2019-2024
  • Table 71 Sales of Spray/Aerosol Insecticides by Type: % Value 2019-2024
  • Table 72 NBO Company Shares of Home Insecticides: % Value 2020-2024
  • Table 73 LBN Brand Shares of Home Insecticides: % Value 2021-2024
  • Table 74 Forecast Sales of Home Insecticides by Category: Value 2024-2029
  • Table 75 Forecast Sales of Home Insecticides by Category: % Value Growth 2024-2029