+353-1-416-8900REST OF WORLD
+44-20-3973-8888REST OF WORLD
1-917-300-0470EAST COAST U.S
1-800-526-8630U.S. (TOLL FREE)

Home Care in Ukraine

  • PDF Icon

    Report

  • 64 Pages
  • February 2024
  • Region: Ukraine
  • Euromonitor International
  • ID: 2646976
Home care overall suffered a decline in term so volume sales in the Ukraine in 2023. This was largely the result of the ongoing migration of people form the Ukraine fleeing the war and military action. This mass migration has led to a decrease in the population, resulting in reduced home care purchases.

The Home Care in Ukraine market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Home Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

HOME CARE IN UKRAINE
EXECUTIVE SUMMARY
  • Home care in 2023: The big picture
  • 2023 key trends
  • Competitive landscape
  • Retailing developments
  • What next for home care?
MARKET INDICATORS
  • Table 1 Households 2018-2023
MARKET DATA
  • Table 2 Sales of Home Care by Category: Value 2018-2023
  • Table 3 Sales of Home Care by Category: % Value Growth 2018-2023
  • Table 4 NBO Company Shares of Home Care: % Value 2019-2023
  • Table 5 LBN Brand Shares of Home Care: % Value 2020-2023
  • Table 6 Penetration of Private Label in Home Care by Category: % Value 2018-2023
  • Table 7 Distribution of Home Care by Format: % Value 2018-2023
  • Table 8 Distribution of Home Care by Format and Category: % Value 2023
  • Table 9 Forecast Sales of Home Care by Category: Value 2023-2028
  • Table 10 Forecast Sales of Home Care by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
  • Summary 1 Research Sources
LAUNDRY CARE IN UKRAINEKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Liquid tablet detergents rebounds in 2023
  • Rising demand for pre-wash spot and stain removers, while e-commerce continues to expand
  • Procter & Gamble Ukraine leads laundry care overall
PROSPECTS AND OPPORTUNITIES
  • Liquid fabric softeners set to rise fastest
  • Affordability of compact powder tablet detergents will bolster demand
  • Concentrated liquid detergents to benefit from increased consumer focus on economical consumption
CATEGORY INDICATORS
  • Table 11 Household Possession of Washing Machines 2018-2023
CATEGORY DATA
  • Table 12 Sales of Laundry Care by Category: Value 2018-2023
  • Table 13 Sales of Laundry Care by Category: % Value Growth 2018-2023
  • Table 14 Sales of Laundry Aids by Category: Value 2018-2023
  • Table 15 Sales of Laundry Aids by Category: % Value Growth 2018-2023
  • Table 16 Sales of Laundry Detergents by Category: Value 2018-2023
  • Table 17 Sales of Laundry Detergents by Category: % Value Growth 2018-2023
  • Table 18 Sales of In-wash Spot and Stain Removers by Type: % Value Breakdown 2018-2023
  • Table 19 NBO Company Shares of Laundry Care: % Value 2019-2023
  • Table 20 LBN Brand Shares of Laundry Care: % Value 2020-2023
  • Table 21 NBO Company Shares of Laundry Aids: % Value 2019-2023
  • Table 22 LBN Brand Shares of Laundry Aids: % Value 2020-2023
  • Table 23 NBO Company Shares of Laundry Detergents: % Value 2019-2023
  • Table 24 LBN Brand Shares of Laundry Detergents: % Value 2020-2023
  • Table 25 Forecast Sales of Laundry Care by Category: Value 2023-2028
  • Table 26 Forecast Sales of Laundry Care by Category: % Value Growth 2023-2028
DISHWASHING IN UKRAINEKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Hand dishwashing expands in troubled times as eco-concerns take a back seat
  • Automatic dishwashing tablets benefit from efficiency and convenience trends
  • Procter & Gamble maintains overall lead
PROSPECTS AND OPPORTUNITIES
  • Deteriorating water quality will lead to increased demand for dishwashing additives
  • Launches of eco-friendly automatic dishwashing liquids to push market growth
  • Positive trend forecast for automatic dishwashing tablets
CATEGORY INDICATORS
  • Table 27 Household Possession of Dishwashers 2017-2022
CATEGORY DATA
  • Table 28 Sales of Dishwashing by Category: Value 2018-2023
  • Table 29 Sales of Dishwashing by Category: % Value Growth 2018-2023
  • Table 30 NBO Company Shares of Dishwashing: % Value 2019-2023
  • Table 31 LBN Brand Shares of Dishwashing: % Value 2020-2023
  • Table 32 Forecast Sales of Dishwashing by Category: Value 2023-2028
  • Table 33 Forecast Sales of Dishwashing by Category: % Value Growth 2023-2028
SURFACE CARE IN UKRAINEKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Increased emphasis on hygiene pushes demand for bathroom cleaners
  • Multi-purpose cleaners enjoys boosted appeal
  • SC Johnson leads surface care in 2023
PROSPECTS AND OPPORTUNITIES
  • Home care disinfectants set to expand, driving overall category growth
  • Demand for floor cleaners will grow
  • Scouring agents to benefit from increased demand for efficacy in cleansing all surfaces
CATEGORY DATA
  • Table 34 Sales of Surface Care by Category: Value 2018-2023
  • Table 35 Sales of Surface Care by Category: % Value Growth 2018-2023
  • Table 36 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2018-2023
  • Table 37 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2018-2023
  • Table 38 NBO Company Shares of Surface Care: % Value 2019-2023
  • Table 39 LBN Brand Shares of Surface Care: % Value 2020-2023
  • Table 40 NBO Company Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2019-2023
  • Table 41 LBN Brand Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2020-2023
  • Table 42 Forecast Sales of Surface Care by Category: Value 2023-2028
  • Table 43 Forecast Sales of Surface Care by Category: % Value Growth 2023-2028
BLEACH IN UKRAINEKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Cleaning agents featuring disinfectant properties present competitive threat to bleach
  • Consumers shift away from spending their money on bleach
  • Milam leads bleach in 2023
PROSPECTS AND OPPORTUNITIES
  • Ukraine’s older consumers expected to be primary purchasers of bleach
  • Bleach’s unhealthy formula to eliminate hope of positive growth
  • Supermarkets expected to maintain status as favoured distribution channel for bleach
CATEGORY DATA
  • Table 44 Sales of Bleach: Value 2018-2023
  • Table 45 Sales of Bleach: % Value Growth 2018-2023
  • Table 46 NBO Company Shares of Bleach: % Value 2019-2023
  • Table 47 LBN Brand Shares of Bleach: % Value 2020-2023
  • Table 48 Forecast Sales of Bleach: Value 2023-2028
  • Table 49 Forecast Sales of Bleach: % Value Growth 2023-2028
TOILET CARE IN UKRAINEKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Rim blocks and rim liquids enjoy slowest fall
  • Toilet liquids/foam offers budget-friendly solution for cleaning and maintaining toilet bowls
  • SC Johnson retains lead of toilet care in Ukraine in 2023
PROSPECTS AND OPPORTUNITIES
  • Space-saving and efficiency trends to drive demand for ITBs
  • Demand for toilet liquids/foam will increase
  • In-cistern device sales set to rise at a modest pace
CATEGORY DATA
  • Table 50 Sales of Toilet Care by Category: Value 2018-2023
  • Table 51 Sales of Toilet Care by Category: % Value Growth 2018-2023
  • Table 52 NBO Company Shares of Toilet Care: % Value 2019-2023
  • Table 53 LBN Brand Shares of Toilet Care: % Value 2020-2023
  • Table 54 Forecast Sales of Toilet Care by Category: Value 2023-2028
  • Table 55 Forecast Sales of Toilet Care by Category: % Value Growth 2023-2028
POLISHES IN UKRAINEKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Shoe polish consumption continues to fall
  • Furniture polish suffers from evolving furniture fashion
  • Cigir Kimya leads overall polishes
PROSPECTS AND OPPORTUNITIES
  • Polishes to see further falls throughout forecast period
  • Metal polish set to rise
  • Shoe polish will continue to decline
CATEGORY DATA
  • Table 56 Sales of Polishes by Category: Value 2018-2023
  • Table 57 Sales of Polishes by Category: % Value Growth 2018-2023
  • Table 58 NBO Company Shares of Polishes: % Value 2019-2023
  • Table 59 LBN Brand Shares of Polishes: % Value 2020-2023
  • Table 60 Forecast Sales of Polishes by Category: Value 2023-2028
  • Table 61 Forecast Sales of Polishes by Category: % Value Growth 2023-2028
AIR CARE IN UKRAINEKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Category growth driven by car air fresheners
  • Candle air fresheners falls further
  • SC Johnson continues to lead air care
PROSPECTS AND OPPORTUNITIES
  • Electric air fresheners set to lead growth
  • Liquid air fresheners enjoy expanding portfolio of new scents
  • Gel air fresheners to benefit from affordability and efficacy
CATEGORY DATA
  • Table 62 Sales of Air Care by Category: Value 2018-2023
  • Table 63 Sales of Air Care by Category: % Value Growth 2018-2023
  • Table 64 Sales of Air Care by Fragrance: Value Ranking 2021-2023
  • Table 65 NBO Company Shares of Air Care: % Value 2019-2023
  • Table 66 LBN Brand Shares of Air Care: % Value 2020-2023
  • Table 67 Forecast Sales of Air Care by Category: Value 2023-2028
  • Table 68 Forecast Sales of Air Care by Category: % Value Growth 2023-2028
HOME INSECTICIDES IN UKRAINEKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Insecticide coils as the fastest-rising segment
  • Electric insecticides suffers from reduced need for replacements
  • SC Johnson remains ahead of the rest with Raid
PROSPECTS AND OPPORTUNITIES
  • Insecticide baits to see increased growth
  • Spray/aerosol insecticides to expand thanks to affordability and localized efficacy
  • E-Commerce will outpace other distribution channels in terms of growth
CATEGORY DATA
  • Table 69 Sales of Home Insecticides by Category: Value 2018-2023
  • Table 70 Sales of Home Insecticides by Category: % Value Growth 2018-2023
  • Table 71 Sales of Spray/Aerosol Insecticides by Type: % Value 2018-2023
  • Table 72 NBO Company Shares of Home Insecticides: % Value 2019-2023
  • Table 73 LBN Brand Shares of Home Insecticides: % Value 2020-2023
  • Table 74 Forecast Sales of Home Insecticides by Category: Value 2023-2028
  • Table 75 Forecast Sales of Home Insecticides by Category: % Value Growth 2023-2028