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Better For You Packaged Food in Vietnam

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    Report

  • 29 Pages
  • February 2022
  • Region: Vietnam
  • Euromonitor International
  • ID: 2651677
While the COVID-19 crisis has served to heighten consumer health consciousness, it has not had a particularly positive impact on demand for better for you packaged food. Prior to the onset of the pandemic, the government and its various health related ministries and agencies endeavoured to make consumers more aware and better informed about the potential health risks of consuming too much of certain types of food, such as sugar, fat and salt.

The Better For You Packaged Food in Vietnam report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2017-2021, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2026 illustrate how the market is set to change.

Product coverage: BFY Reduced Fat Packaged Food, BFY Reduced Salt Food, BFY Reduced Sugar Packaged Food.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Better For You Packaged Food market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

The publisher has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, the publisher has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of Contents

BETTER FOR YOU PACKAGED FOOD IN VIETNAMKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Consumers show little interest in BFY packaged food
  • Desire for familiarity an obstacle to development of BFY packaged food
  • Hope lies with the young
PROSPECTS AND OPPORTUNITIES
  • Core consumer base economically resilient
  • Opportunities for reduced sugar packaged food
  • Growing appreciation of health as well as Westernisation trend set to promote BFY packaged food in the aftermath of the pandemic
CATEGORY DATA
  • Table 1 Sales of BFY Packaged Food by Category: Value 2016-2021
  • Table 2 Sales of BFY Packaged Food by Category: % Value Growth 2016-2021
  • Table 3 Distribution of BFY Packaged Food by Format: % Value 2016-2021
  • Table 4 Forecast Sales of BFY Packaged Food by Category: Value 2021-2026
  • Table 5 Forecast Sales of BFY Packaged Food by Category: % Value Growth 2021-2026
HEALTH AND WELLNESS IN VIETNAM
EXECUTIVE SUMMARY
  • Health and wellness in 2021: The big picture
  • 2021 key trends
  • Competitive landscape
  • Retailing developments
  • What next for health and wellness?
MARKET DATA
  • Table 6 Sales of Health and Wellness by Type: Value 2016-2021
  • Table 7 Sales of Health and Wellness by Type: % Value Growth 2016-2021
  • Table 8 Sales of Health and Wellness by Category: Value 2016-2021
  • Table 9 Sales of Health and Wellness by Category: % Value Growth 2016-2021
  • Table 10 Sales of Health and Wellness by Prime Positioning: Value 2016-2021
  • Table 11 Sales of Health and Wellness by Prime Positioning: % Value Growth 2016-2021
  • Table 12 NBO Company Shares of Health and Wellness: % Value 2017-2021
  • Table 13 LBN Brand Shares of Health and Wellness: % Value 2018-2021
  • Table 14 Distribution of Health and Wellness by Format: % Value 2016-2021
  • Table 15 Distribution of Health and Wellness by Format and Category: % Value 2021
  • Table 16 Forecast Sales of Health and Wellness by Type: Value 2021-2026
  • Table 17 Forecast Sales of Health and Wellness by Type: % Value Growth 2021-2026
  • Table 18 Forecast Sales of Health and Wellness by Category: Value 2021-2026
  • Table 19 Forecast Sales of Health and Wellness by Category: % Value Growth 2021-2026
  • Table 20 Forecast Sales of Health and Wellness by Prime Positioning: Value 2021-2026
  • Table 21 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2021-2026
SOURCES
  • Summary 1 Research Sources