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Health and Wellness in Vietnam

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    Report

  • 90 Pages
  • February 2022
  • Region: Vietnam
  • Euromonitor International
  • ID: 2651680
Description Jump to:
The health and wellness market looked set to see continued growth in Vietnam in 2021, in line with the general rise in consumer health consciousness, which has been bolstered by the experiences of the COVID-19 crisis.

The Health and Wellness in Vietnam report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2017-2021, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2026 illustrate how the market is set to change.

Product coverage: Focus Categories by Key Functional Ingredients, Health and Wellness by Category, Health and Wellness by Type, Health Wellness by Prime Positioning.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Health and Wellness market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

Executive Summary

Health And Wellness In 2021: The Big Picture


2021 Key Trends


Competitive Landscape


Retailing Developments


What Next For Health And Wellness?

Market Data

Table 1 Sales Of Health And Wellness By Type: Value 2016-2021
Table 2 Sales Of Health And Wellness By Type: % Value Growth 2016-2021
Table 3 Sales Of Health And Wellness By Category: Value 2016-2021
Table 4 Sales Of Health And Wellness By Category: % Value Growth 2016-2021
Table 5 Sales Of Health And Wellness By Prime Positioning: Value 2016-2021
Table 6 Sales Of Health And Wellness By Prime Positioning: % Value Growth 2016-2021
Table 7 Nbo Company Shares Of Health And Wellness: % Value 2017-2021
Table 8 Lbn Brand Shares Of Health And Wellness: % Value 2018-2021
Table 9 Distribution Of Health And Wellness By Format: % Value 2016-2021
Table 10 Distribution Of Health And Wellness By Format And Category: % Value 2021
Table 11 Forecast Sales Of Health And Wellness By Type: Value 2021-2026
Table 12 Forecast Sales Of Health And Wellness By Type: % Value Growth 2021-2026
Table 13 Forecast Sales Of Health And Wellness By Category: Value 2021-2026
Table 14 Forecast Sales Of Health And Wellness By Category: % Value Growth 2021-2026
Table 15 Forecast Sales Of Health And Wellness By Prime Positioning: Value 2021-2026
Table 16 Forecast Sales Of Health And Wellness By Prime Positioning: % Value Growth 2021-2026

Disclaimer


Sources


Summary 1 Research Sources


Better For You Beverages In Vietnam


Key Data Findings


2021 Developments


Low Calorie Carbonates Products Gain More Consumer Attention


Reduced Sugar Rtd Tea Sales Remain Negligible


Leader Puts In Another Strong Performance


Prospects And Opportunities


Better For You Beverages Is Expected To Record Better Performance In The Forecast


International Players Hold Stronger Position Than Local Rivals


Better For You Beverages Is Expected To Show Stronger Presence Across Soft Drinks Categories

Category Data

Table 17 Sales Of Bfy Beverages By Category: Value 2016-2021
Table 18 Sales Of Bfy Beverages By Category: % Value Growth 2016-2021
Table 19 Nbo Company Shares Of Bfy Beverages: % Value 2017-2021
Table 20 Lbn Brand Shares Of Bfy Beverages: % Value 2018-2021
Table 21 Distribution Of Bfy Beverages By Format: % Value 2016-2021
Table 22 Forecast Sales Of Bfy Beverages By Category: Value 2021-2026
Table 23 Forecast Sales Of Bfy Beverages By Category: % Value Growth 2021-2026

Fortified/Functional Beverages In Vietnam


Key Data Findings


2021 Developments


Trend Towards Beverages Fortified With Vitamin C And Minerals During The Covid-19 Crisis


Covid-19 Crisis Boosts Demand For Ff Plant-Based And Malt-Based Hot Drinks


Red Bull Benefits From Extensive Distribution And Strong Marketing Support


Prospects And Opportunities


Positive Outlook For Ff Beverages


Key Players In Soft Drinks Are Likely To Introduce More New Ff Beverages Categories


International Players Play Important Role In Product Innovation

Category Data

Table 24 Sales Of Fortified/Functional Beverages By Category: Value 2016-2021
Table 25 Sales Of Fortified/Functional Beverages By Category: % Value Growth 2016-2021
Table 26 Nbo Company Shares Of Fortified/Functional Beverages: % Value 2017-2021
Table 27 Lbn Brand Shares Of Fortified/Functional Beverages: % Value 2018-2021
Table 28 Distribution Of Fortified/Functional Beverages By Format: % Value 2016-2021
Table 29 Forecast Sales Of Fortified/Functional Beverages By Category: Value 2021-2026
Table 30 Forecast Sales Of Fortified/Functional Beverages By Category: % Value Growth 2021-2026

Naturally Healthy Beverages In Vietnam


Key Data Findings


2021 Developments


Further Development Of Health And Wellness Trend Boosts Consumer Awareness Of Naturally Healthy Beverages In Vietnam


The Presence Of Nh Rtd Tea Remains Negligible


Players Are Hesitant About Entering Nh Beverages


Prospects And Opportunities


Nh Beverages Is Expected To Remain A Minor Category In The Vietnamese Market


Product Innovation Plays Important Role In Stimulating Consumer Demand


International Players Have Strongest Opportunities For Development In Nh Beverages

Category Data

Table 31 Sales Of Nh Beverages By Category: Value 2016-2021
Table 32 Sales Of Nh Beverages By Category: % Value Growth 2016-2021
Table 33 Nbo Company Shares Of Nh Beverages: % Value 2017-2021
Table 34 Lbn Brand Shares Of Nh Beverages: % Value 2018-2021
Table 35 Distribution Of Nh Beverages By Format: % Value 2016-2021
Table 36 Forecast Sales Of Nh Beverages By Category: Value 2021-2026
Table 37 Forecast Sales Of Nh Beverages By Category: % Value Growth 2021-2026

Organic Beverages In Vietnam


Key Data Findings


2021 Developments


Organic Beverages Hit By Decline In International Travel


Organic Beverage Remains A Negligible Category


High Prices And Limited Distribution Constrain Category Development


Prospects And Opportunities


Organic Beverages Expected To Remain Negligible Over The Forecast Period


Limited Activity In Organic Beverages


Stronger Sales Of Organic Beverages Via E-Commerce


Better For You Packaged Food In Vietnam


Key Data Findings


2021 Developments


Consumers Show Little Interest In Bfy Packaged Food


Desire For Familiarity An Obstacle To Development Of Bfy Packaged Food


Hope Lies With The Young


Prospects And Opportunities


Core Consumer Base Economically Resilient


Opportunities For Reduced Sugar Packaged Food


Growing Appreciation Of Health As Well As Westernisation Trend Set To Promote Bfy Packaged Food In The Aftermath Of The Pandemic

Category Data

Table 38 Sales Of Bfy Packaged Food By Category: Value 2016-2021
Table 39 Sales Of Bfy Packaged Food By Category: % Value Growth 2016-2021
Table 40 Distribution Of Bfy Packaged Food By Format: % Value 2016-2021
Table 41 Forecast Sales Of Bfy Packaged Food By Category: Value 2021-2026
Table 42 Forecast Sales Of Bfy Packaged Food By Category: % Value Growth 2021-2026

Free From In Vietnam


Key Data Findings


2021 Developments


Strong Performance From Packaged Tofu And Derivatives


Covid-19 Crisis Dampens Growth Of Non-Soy Milk Alternatives


Fragmented Competitive Landscape Beyond Soy Milk Alternatives


Prospects And Opportunities


Greater Consumer Education Required


Vegan Trend Provides Potential


Retail Developments To Expose Consumers To Wider Range Of Free From Packaged Food

Category Data

Table 43 Sales Of Free From By Category: Value 2016-2021
Table 44 Sales Of Free From By Category: % Value Growth 2016-2021
Table 45 Nbo Company Shares Of Free From: % Value 2017-2021
Table 46 Lbn Brand Shares Of Free From: % Value 2018-2021
Table 47 Distribution Of Free From By Format: % Value 2016-2021
Table 48 Forecast Sales Of Free From By Category: Value 2021-2026
Table 49 Forecast Sales Of Free From By Category: % Value Growth 2021-2026

Fortified/Functional Packaged Food In Vietnam


Key Data Findings


2021 Developments


Strong Focus On Strengthening The Immune System


Ff Options Being Seen Across Growing Range Of Product Categories


Intensifying Competition


Prospects And Opportunities


Continued Diversification Of The Offer


Expanding Range Of Products Targeting Various Stages Of Life


Immunity To Remain A Key Focus For Ff Packaged Food

Category Data

Table 50 Sales Of Fortified/Functional Packaged Food By Category: Value 2016-2021
Table 51 Sales Of Fortified/Functional Packaged Food By Category: % Value Growth 2016-2021
Table 52 Key Functional Ingredients In Fortified/Functional Breakfast Cereals: % Value 2016-2021
Table 53 Key Functional Ingredients In Fortified/Functional Bread: % Value 2016-2021
Table 54 Key Functional Ingredients In Fortified/Functional Sugar Confectionery: % Value 2016-2021
Table 55 Key Functional Ingredients In Fortified/Functional Milk: % Value 2016-2021
Table 56 Sales Of Fortified/Functional Yoghurt By Standard Fat Vs Reduced Fat: % Value 2016-2021
Table 57 Nbo Company Shares Of Fortified/Functional Packaged Food: % Value 2017-2021
Table 58 Lbn Brand Shares Of Fortified/Functional Packaged Food: % Value 2018-2021
Table 59 Lbn Brand Shares Of Fortified/Functional Bread: % Value 2018-2021
Table 60 Distribution Of Fortified/Functional Packaged Food By Format: % Value 2016-2021
Table 61 Forecast Sales Of Fortified/Functional Packaged Food By Category: Value 2021-2026
Table 62 Forecast Sales Of Fortified/Functional Packaged Food By Category: % Value Growth 2021-2026

Naturally Healthy Packaged Food In Vietnam


Key Data Findings


2021 Developments


Consumers Not Necessary Convinced By Naturally Healthy Positioning


Immediate Focus On Immunity Dampens Demand


Local Players Dominate


Prospects And Opportunities


Trend Towards Natural Ingredients


Work Needed To Take Advantage Of Opportunities


Distribution Limited To Modern Grocery Retailing

Category Data

Table 63 Sales Of Nh Packaged Food By Category: Value 2016-2021
Table 64 Sales Of Nh Packaged Food By Category: % Value Growth 2016-2021
Table 65 Nbo Company Shares Of Nh Packaged Food: % Value 2017-2021
Table 66 Lbn Brand Shares Of Nh Packaged Food: % Value 2018-2021
Table 67 Distribution Of Nh Packaged Food By Format: % Value 2016-2021
Table 68 Forecast Sales Of Nh Packaged Food By Category: Value 2021-2026
Table 69 Forecast Sales Of Nh Packaged Food By Category: % Value Growth 2021-2026

Organic Packaged Food In Vietnam


Key Data Findings


2021 Developments


Covid-19 Crisis Presents Challenges


Limited Distribution Magnifies Impact Of Covid-19 Crisis


High Prices Limit The Consumer Base For Organic Products


Prospects And Opportunities


Price Will Remain A Key Obstacle To Development


Product Offer Expected To Expand


Widening Range Of Options Set To Appeal To Organic Food Enthusiasts

Category Data

Table 70 Sales Of Organic Packaged Food By Category: Value 2016-2021
Table 71 Sales Of Organic Packaged Food By Category: % Value Growth 2018-2021
Table 72 Distribution Of Organic Packaged Food By Format: % Value 2016-2021
Table 73 Forecast Sales Of Organic Packaged Food By Category: Value 2021-2026
Table 74 Forecast Sales Of Organic Packaged Food By Category: % Value Growth 2021-2026

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