Fortified/Functional Beverages in Colombia

Fortified/functional beverages is suffering from a lack of innovation and suffered value decline in 2020, which is a continuation of a downward trend. However, the performance differed across product areas. FF hot drinks actually registered growth in retail current value, with consumers looking to FF hot drinks such as tea for immune boosting properties. FF soft drinks suffered value decline, with FF fruit/vegetable juice being the worst performer, with value sales declining by nearly a fifth.

The Fortified/Functional Beverages in Colombia report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2016-2020, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2025 illustrate how the market is set to change.

Product coverage: FF Hot Drinks, FF Soft Drinks.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Fortified/Functional Beverages market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.