Beauty and Personal Care in Cameroon

Beauty and personal care in Cameroon is navigating through significant changes amidst a backdrop of both challenges and growth opportunities. Traditional hair care practices are witnessing a decline as wigs gain popularity, reflecting a shift towards simpler hair care routines. This transformation eliminates the need for intricate procedures such as relaxing, washing, conditioning, and braiding hair before sewing on a wig. Women now casually braid their hair and put on wigs when needed, simplify

The Beauty and Personal Care in Cameroon report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Dermocosmetics Beauty and Personal Care, Fragrances, Hair Care, Mass Beauty and Personal Care, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Beauty and Personal Care, Prestige Beauty and Personal Care, Skin Care, Sun Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

Get a detailed picture of the Beauty and Personal Care market
Pinpoint growth sectors and identify factors driving change
Understand the competitive environment, the market’s major players and leading brands
Use five-year forecasts to assess how the market is predicted to develop.

EXECUTIVE SUMMARY

Beauty and personal care in 2023: The big picture
2023 key trends
Competitive landscape
Retailing developments
What next for beauty and personal care?

MARKET DATA

Table 1 Sales of Beauty and Personal Care by Category: Value 2018-2023
Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023
Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2019-2023
Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2019-2023
Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2020-2023
Table 6 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2018-2023
Table 7 Distribution of Beauty and Personal Care by Format: % Value 2018-2023
Table 8 Distribution of Beauty and Personal Care by Format and Category: % Value 2023
Table 9 Forecast Sales of Beauty and Personal Care by Category: Value 2023-2028
Table 10 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2023-2028

DISCLAIMER

SOURCES

Summary 1 Research Sources

MASS BEAUTY AND PERSONAL CARE IN CAMEROONKEY DATA FINDINGS

2023 DEVELOPMENTS

Resilience in challenging times: Mass beauty and personal care shows growth
Beon: The champion of affordability in hair care
The rise of local beauty brands

PROSPECTS AND OPPORTUNITIES

Demographic boom a boon for baby and child-specific products and shower gels
Mass deodorants and fragrances set to thrive
Seizing growth opportunities in mass beauty and personal care

CATEGORY DATA

Table 11 Sales of Mass Beauty and Personal Care by Category: Value 2018-2023
Table 12 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2018-2023
Table 13 NBO Company Shares of Mass Beauty and Personal Care: % Value 2019-2023
Table 14 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2020-2023
Table 15 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2023-2028
Table 16 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2023-2028

PREMIUM BEAUTY AND PERSONAL CARE IN CAMEROONKEY DATA FINDINGS

2023 DEVELOPMENTS

Premium colour cosmetics thrive, while counterfeits plague fragrances
Misperceptions and missed opportunities: Understanding the true premium in skin care
The counterfeit challenge: Eroding trust in premium fragrances and colour cosmetics

PROSPECTS AND OPPORTUNITIES

Restoring trust: A gateway to reviving premium beauty and personal care
A growing appetite for quality skin care
Untapped potential: Expanding the premium beauty landscape

CATEGORY DATA

Table 17 Sales of Premium Beauty and Personal Care by Category: Value 2018-2023
Table 18 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2018-2023
Table 19 NBO Company Shares of Premium Beauty and Personal Care: % Value 2019-2023
Table 20 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2020-2023
Table 21 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2023-2028
Table 22 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2023-2028

BABY AND CHILD-SPECIFIC PRODUCTS IN CAMEROONKEY DATA FINDINGS

2023 DEVELOPMENTS

Prioritising affordability in a hot climate
Competitive landscape: Key players and strategies
Inflation's impact on pricing

PROSPECTS AND OPPORTUNITIES

Baby-and-child skin care takes centre stage
A growing youth demographic poised to propel expansion
Seizing the opportunity: Pioneering lasting solutions for nappy/diaper rash

CATEGORY DATA

Table 23 Sales of Baby and Child-specific Products by Category: Value 2018-2023
Table 24 Sales of Baby and Child-specific Products by Category: % Value Growth 2018-2023
Table 25 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2018-2023
Table 26 NBO Company Shares of Baby and Child-specific Products: % Value 2019-2023
Table 27 LBN Brand Shares of Baby and Child-specific Products: % Value 2020-2023
Table 28 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2020-2023
Table 29 LBN Brand Shares of Premium Baby and Child-specific Products: % Value 2020-2023
Table 30 Forecast Sales of Baby and Child-specific Products by Category: Value 2023-2028
Table 31 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2023-2028
Table 32 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2023-2028

BATH AND SHOWER IN CAMEROONKEY DATA FINDINGS

2023 DEVELOPMENTS

Bar soap reigns supreme
Colgate Palmolive's strategic messaging and new Protex variant
Evolving hygiene practices: Hand sanitiser sales decline

PROSPECTS AND OPPORTUNITIES

The savon sunset: A shift in bathing habits
Shower gel lathers up for growth
Medicated soaps: A bright spot in the bar soap area

CATEGORY DATA

Table 33 Sales of Bath and Shower by Category: Value 2018-2023
Table 34 Sales of Bath and Shower by Category: % Value Growth 2018-2023
Table 35 Sales of Bath and Shower by Premium vs Mass: % Value 2018-2023
Table 36 NBO Company Shares of Bath and Shower: % Value 2019-2023
Table 37 LBN Brand Shares of Bath and Shower: % Value 2020-2023
Table 38 LBN Brand Shares of Premium Bath and Shower: % Value 2020-2023
Table 39 Forecast Sales of Bath and Shower by Category: Value 2023-2028
Table 40 Forecast Sales of Bath and Shower by Category: % Value Growth 2023-2028
Table 41 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2023-2028

COLOUR COSMETICS IN CAMEROONKEY DATA FINDINGS

2023 DEVELOPMENTS

Eyeliners and powders soar driven by ease of use in application, nail polishes evolves through innovation, and the muted lip care segment grapples with notable price increase
The influence of online makeup tutorials and mobile makeup artists revitalise colour cosmetics in Cameroon
The pervasive impact of counterfeit products in colour cosmetics in Cameroon

PROSPECTS AND OPPORTUNITIES

Despite stringent regulatory policies targeting imported beauty and personal care products, international brands are poised for thriving success
Foundation and concealers: Navigating growth amidst evolving beauty trends and youthful preferences
Digital resonance: The transformative influence of influencers and the digital space in shaping Cameroon’s colour cosmetics landscape

CATEGORY DATA

Table 42 Sales of Colour Cosmetics by Category: Value 2018-2023
Table 43 Sales of Colour Cosmetics by Category: % Value Growth 2018-2023
Table 44 Sales of Colour Cosmetics by Premium vs Mass: % Value 2018-2023
Table 45 NBO Company Shares of Colour Cosmetics: % Value 2019-2023
Table 46 LBN Brand Shares of Colour Cosmetics: % Value 2020-2023
Table 47 LBN Brand Shares of Premium Colour Cosmetics: % Value 2020-2023
Table 48 Forecast Sales of Colour Cosmetics by Category: Value 2023-2028
Table 49 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2023-2028
Table 50 Forecast Sales of Colour Cosmetics by Premium vs Mass: % Value 2023-2028

DEODORANTS IN CAMEROONKEY DATA FINDINGS

2023 DEVELOPMENTS

Deodorant sprays and roll-ons dominate product area amidst limited innovation and consumer familiarity with alternative variants
Deodorant price surge: Impact on brands and retail
Beiersdorf AG vs. Unilever Plc dominance

PROSPECTS AND OPPORTUNITIES

Combining affordability and efficacy in deodorant solutions
Capitalising on local ingredients: Sustainable and culturally resonant deodorant innovations
Deodorant sprays to remain the most popular format over the forecast period

CATEGORY DATA

Table 51 Sales of Deodorants by Category: Value 2018-2023
Table 52 Sales of Deodorants by Category: % Value Growth 2018-2023
Table 53 Sales of Deodorants by Premium vs Mass: % Value 2018-2023
Table 54 NBO Company Shares of Deodorants: % Value 2019-2023
Table 55 LBN Brand Shares of Deodorants: % Value 2020-2023
Table 56 LBN Brand Shares of Premium Deodorants: % Value 2020-2023
Table 57 Forecast Sales of Deodorants by Category: Value 2023-2028
Table 58 Forecast Sales of Deodorants by Category: % Value Growth 2023-2028
Table 59 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2023-2028

DEPILATORIES IN CAMEROONKEY DATA FINDINGS

2023 DEVELOPMENTS

Razor dominance and cultural influences on women's hair removal
SIVOP SA's innovative solution for effortless and cost-effective hair removal
Depilatories lacks innovation, primarily due to a cultural environment that imposes no pressure regarding body hair

PROSPECTS AND OPPORTUNITIES

Hair remover/bleaches to register the fastest growth over the forecast period as consumers come to appreciate these products for their efficacy and convenience
Culture to continue to stifle growth
Sustainable and eco-friendly innovations: Meeting consumer demand for ethical products

CATEGORY DATA

Table 60 Sales of Depilatories by Category: Value 2018-2023
Table 61 Sales of Depilatories by Category: % Value Growth 2018-2023
Table 62 NBO Company Shares of Depilatories: % Value 2019-2023
Table 63 LBN Brand Shares of Depilatories: % Value 2020-2023
Table 64 Forecast Sales of Depilatories by Category: Value 2023-2028
Table 65 Forecast Sales of Depilatories by Category: % Value Growth 2023-2028

FRAGRANCES IN CAMEROONKEY DATA FINDINGS

2023 DEVELOPMENTS

Mass fragrances continue to expand at the expense of their premium counterparts
The resilience of direct selling in the Cameroonian fragrance industry and the evolution of digital sales
Made in Cameroon: Code Mboa and Coup Foudre, fragrances ode to Cameroonian heritage and style

PROSPECTS AND OPPORTUNITIES

The influence of the 'Made in Cameroon' initiative on fragrances: A growth in local entrepreneurship
Rising awareness of personal hygiene and tropical climate: A catalyst for fragrance demand
Resilience of mass fragrances amidst economic challenges

CATEGORY DATA

Table 66 Sales of Fragrances by Category: Value 2018-2023
Table 67 Sales of Fragrances by Category: % Value Growth 2018-2023
Table 68 NBO Company Shares of Fragrances: % Value 2019-2023
Table 69 LBN Brand Shares of Fragrances: % Value 2020-2023
Table 70 LBN Brand Shares of Premium Men's Fragrances: % Value 2020-2023
Table 71 LBN Brand Shares of Premium Women's Fragrances: % Value 2020-2023
Table 72 Forecast Sales of Fragrances by Category: Value 2023-2028
Table 73 Forecast Sales of Fragrances by Category: % Value Growth 2023-2028

HAIR CARE IN CAMEROONKEY DATA FINDINGS

2023 DEVELOPMENTS

Declining perm and relaxant segment offset by dynamic growth in “other” hair care
Perms and relaxants in decline due to changing consumer preferences
Les Laboratoires Vrangier redefining cost-effectiveness in Cameroonian hair care
PROSPECTS AND OPPORTUNITIES.
DIY trends and wig popularity reshaping salon services and retail sales
A thriving wigs market to boost demand for hair sprays and styling gels
Untapped potential: Seizing the opportunity in cost-effective hair loss solutions

CATEGORY DATA

Table 74 Sales of Hair Care by Category: Value 2018-2023
Table 75 Sales of Hair Care by Category: % Value Growth 2018-2023
Table 76 Sales of Hair Care by Premium vs Mass: % Value 2018-2023
Table 77 NBO Company Shares of Hair Care: % Value 2019-2023
Table 78 LBN Brand Shares of Hair Care: % Value 2020-2023
Table 79 NBO Company Shares of Salon Professional Hair Care: % Value 2019-2023
Table 80 LBN Brand Shares of Salon Professional Hair Care: % Value 2020-2023
Table 81 LBN Brand Shares of Premium Hair Care: % Value 2020-2023
Table 82 Forecast Sales of Hair Care by Category: Value 2023-2028
Table 83 Forecast Sales of Hair Care by Category: % Value Growth 2023-2028
Table 84 Forecast Sales of Hair Care by Premium vs Mass: % Value 2023-2028

MEN'S GROOMING IN CAMEROONKEY DATA FINDINGS

2023 DEVELOPMENTS

Beard culture fuels razor dominance
Les Laboratoires Biopharma's struggles
Topik Industries' promotional efforts

PROSPECTS AND OPPORTUNITIES

Addressing beard culture and hair loss concerns in Cameroon with an affordable men's hair care brand
Market dynamics anticipated to influence men’s grooming
Elevating men's grooming: Capitalising on the health-conscious trend in Cameroon

CATEGORY DATA

Table 85 Sales of Men’s Grooming by Category: Value 2018-2023
Table 86 Sales of Men’s Grooming by Category: % Value Growth 2018-2023
Table 87 Sales of Men's Razors and Blades by Type: % Value Breakdown 2020-2023
Table 88 Sales of Men's Skin Care by Type: % Value Breakdown 2020-2023
Table 89 NBO Company Shares of Men’s Grooming: % Value 2019-2023
Table 90 LBN Brand Shares of Men’s Grooming: % Value 2020-2023
Table 91 LBN Brand Shares of Men's Razors and Blades: % Value 2020-2023
Table 92 Forecast Sales of Men’s Grooming by Category: Value 2023-2028
Table 93 Forecast Sales of Men’s Grooming by Category: % Value Growth 2023-2028

ORAL CARE IN CAMEROONKEY DATA FINDINGS

2023 DEVELOPMENTS

Dynamics of core oral care categories, import of dental floss trends upward, Colgate's Promotional endeavours, and changing consumer practices
Impact of persistent inflation on oral care product prices: Consumer down trade to cheaper manual toothbrushes
Colgate-Palmolive initiative: Landmark seizures and legal action against counterfeit oral care products in Cameroon

PROSPECTS AND OPPORTUNITIES

Uncovering the potential: The growing trend of teeth whitening in Cameroon
Expanding oral care horizons in Cameroon beyond core categories of manual toothbrush and toothpaste
Addressing oral hygiene disparities among children and adolescents: A strategic opportunity for public health in Cameroon

CATEGORY DATA

Table 94 Sales of Oral Care by Category: Value 2018-2023
Table 95 Sales of Oral Care by Category: % Value Growth 2018-2023
Table 96 Sales of Toothbrushes by Category: Value 2018-2023
Table 97 Sales of Toothbrushes by Category: % Value Growth 2018-2023
Table 98 Sales of Toothpaste by Type: % Value Breakdown 2019-2023
Table 99 NBO Company Shares of Oral Care: % Value 2019-2023
Table 100 LBN Brand Shares of Oral Care: % Value 2020-2023
Table 101 Forecast Sales of Oral Care by Category: Value 2023-2028
Table 102 Forecast Sales of Oral Care by Category: % Value Growth 2023-2028
Table 103 Forecast Sales of Toothbrushes by Category: Value 2023-2028
Table 104 Forecast Sales of Toothbrushes by Category: % Value Growth 2023-2028

SKIN CARE IN CAMEROONKEY DATA FINDINGS

2023 DEVELOPMENTS

Complex landscape of skin care in Cameroon: Facial cleansers, societal pressures, and premium brand perceptions
Significant seizure of depigmentation products in Cameroon
Robust performance of facial cleansers fuelled by influencer trends, environmental factors, and growing consumer demand

PROSPECTS AND OPPORTUNITIES

Pioneering the promotion of natural Black skin tone in Cameroon
Mitigating excessive facial oil, addressing pigment spots, and meeting demand for radiant complexion
Blending social media influence, price sensitivity, and consumer demand in skin care

CATEGORY DATA

Table 105 Sales of Skin Care by Category: Value 2018-2023
Table 106 Sales of Skin Care by Category: % Value Growth 2018-2023
Table 107 NBO Company Shares of Skin Care: % Value 2019-2023
Table 108 LBN Brand Shares of Skin Care: % Value 2020-2023
Table 109 LBN Brand Shares of Premium Skin Care: % Value 2020-2023
Table 110 Forecast Sales of Skin Care by Category: Value 2023-2028
Table 111 Forecast Sales of Skin Care by Category: % Value Growth 2023-2028

SUN CARE IN CAMEROON

2023 DEVELOPMENTS

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