Shaving Lotions and Creams - Global Strategic Business Report

The global market for Shaving Lotions and Creams was valued at US$12.8 Billion in 2024 and is projected to reach US$18.8 Billion by 2030, growing at a CAGR of 6.6% from 2024 to 2030. This comprehensive report provides an in-depth analysis of market trends, drivers, and forecasts, helping you make informed business decisions. The report includes the most recent global tariff developments and what they mean for your business.

Global Shaving Lotions and Creams Market - Key Trends and Drivers Summarized

Shaving lotions and creams are gaining increased prominence within the broader context of the expanding male grooming market, which is evolving rapidly due to changing social perceptions of masculinity and self-care. These products are being crafted with enhanced formulations that cater specifically to men’s skincare needs, providing superior protection, moisturization, and comfort during and after shaving. Innovations such as curved blade technology are tailored to minimize irritation and enhance overall skin appearance, making the shaving process more pleasant and effective. As the grooming industry grows, there is a marked shift towards recognizing the psychological benefits associated with well-maintained personal appearance, which boosts confidence and happiness in men.

The growth in the shaving lotions and creams market is driven by a variety of factors, reflecting advancements in product development and shifting consumer behaviors. Enhanced product formulations that offer greater skin protection and moisturizing properties are becoming increasingly common, appealing to consumers looking for superior grooming products. The market is also benefiting from a diverse range of product types including gels, foams, and creams, which cater to different skin types and shaving needs, broadening consumer choices. Additionally, there is a rising awareness of the importance of skin health, prompting more men to choose products enriched with skin-friendly ingredients such as aloe vera, vitamin E, and essential oils.

Further fueling the demand for shaving lotions and creams are the changing lifestyles and attitudes towards male grooming. As lives become busier, men seek quick and effective shaving solutions that accommodate their schedules while offering a luxurious experience, transforming shaving from a mere necessity into an indulgent ritual. Aggressive marketing and celebrity endorsements enhance the appeal of these products, emphasizing their quality and the luxury of the shaving experience. Furthermore, the growing preference for eco-friendly and cruelty-free products reflects a broader societal shift towards sustainability and ethical consumerism in grooming practices. As the market continues to adapt to these dynamics, the demand for specialized, high-quality shaving lotions and creams is expected to rise, mirroring the broader trends in personal care and wellness.

Report Scope

The report analyzes the Shaving Lotions and Creams market, presented in terms of units. The analysis covers the key segments and geographic regions outlined below.

Segments: Type (Pre-shave, Aftershave).

Geographic Regions/Countries: World; United States; Canada; Japan; China; Europe (France; Germany; Italy; United Kingdom; Spain; Russia; and Rest of Europe); Asia-Pacific (Australia; India; South Korea; and Rest of Asia-Pacific); Latin America (Argentina; Brazil; Mexico; and Rest of Latin America); Middle East (Iran; Israel; Saudi Arabia; United Arab Emirates; and Rest of Middle East); and Africa.

Key Insights:

• Market Growth: Understand the significant growth trajectory of the Pre-shave segment, which is expected to reach US$11.7 Billion by 2030 with a CAGR of a 7.0%. The Aftershave segment is also set to grow at 6.0% CAGR over the analysis period.
• Regional Analysis: Gain insights into the U.S. market, valued at $3.3 Billion in 2024, and China, forecasted to grow at an impressive 9.5% CAGR to reach $4.3 Billion by 2030. Discover growth trends in other key regions, including Japan, Canada, Germany, and the Asia-Pacific.

Why You Should Buy This Report:

• Detailed Market Analysis: Access a thorough analysis of the Global Shaving Lotions and Creams Market, covering all major geographic regions and market segments.
• Competitive Insights: Get an overview of the competitive landscape, including the market presence of major players across different geographies.
• Future Trends and Drivers: Understand the key trends and drivers shaping the future of the Global Shaving Lotions and Creams Market.
• Actionable Insights: Benefit from actionable insights that can help you identify new revenue opportunities and make strategic business decisions.

Key Questions Answered:

• How is the Global Shaving Lotions and Creams Market expected to evolve by 2030?
• What are the main drivers and restraints affecting the market?
• Which market segments will grow the most over the forecast period?
• How will market shares for different regions and segments change by 2030?
• Who are the leading players in the market, and what are their prospects?

Report Features:

• Comprehensive Market Data: Independent analysis of annual sales and market forecasts in US$ Million from 2024 to 2030.
• In-Depth Regional Analysis: Detailed insights into key markets, including the U.S., China, Japan, Canada, Europe, Asia-Pacific, Latin America, Middle East, and Africa.
• Company Profiles: Coverage of players such as Amway Corporation, Beiersdorf AG, Burt's Bees Products Company, Clinique Laboratories LLC, Colgate-Palmolive Company and more.
• Complimentary Updates: Receive free report updates for one year to keep you informed of the latest market developments.

Some of the 109 companies featured in this Shaving Lotions and Creams market report include:

• Amway Corporation
• Beiersdorf AG
• Burt's Bees Products Company
• Clinique Laboratories LLC
• Colgate-Palmolive Company
• CRW Group, LLC
• Emami Ltd.
• eShave, Inc.
• Gillette Company, The
• Godrej Consumer Products Ltd.
• L'occitane International SA
• L'Oreal SA
• Procter & Gamble - Gillette
• Procter & Gamble Company, The
• Shiseido Co., Ltd.
• Super-Max Group
• The Body Shop International PLC
• Unilever PLC
• VI-John Group

Tariff Impact Analysis: Key Insights for 2025

Global tariff negotiations across 180+ countries are reshaping supply chains, costs, and competitiveness. This report reflects the latest developments as of April 2025 and incorporates forward-looking insights into the market outlook.

The analysts continuously track trade developments worldwide, drawing insights from leading global economists and over 200 industry and policy institutions, including think tanks, trade organizations, and national economic advisory bodies. This intelligence is integrated into forecasting models to provide timely, data-driven analysis of emerging risks and opportunities.

What’s Included in This Edition:

• Tariff-adjusted market forecasts by region and segment
• Analysis of cost and supply chain implications by sourcing and trade exposure
• Strategic insights into geographic shifts

Buyers receive a free July 2025 update with:

• Finalized tariff impacts and new trade agreement effects
• Updated projections reflecting global sourcing and cost shifts
• Expanded country-specific coverage across the industry