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Home and Garden in Romania

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    Report

  • 46 Pages
  • June 2024
  • Region: Romania
  • Euromonitor International
  • ID: 2673179
Home and garden in Romania experienced steady growth in current value terms in 2023, albeit at a slower rate than in 2022. Growth was largely driven by several macroeconomic factors such as elevated inflation, fluctuating GDP growth, and rising living costs, all of which significantly impacted consumer behaviour. Economic uncertainty led many consumers to become more cautious with their spending, prioritising essential purchases over discretionary items.

The Home and Garden in Romania report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2028 illustrate how market demand is expected to evolve in the medium-term

Product coverage: Home Improvement and Gardening, Homewares and Home Furnishings.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Home and Garden market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

EXECUTIVE SUMMARY
  • Home and garden in 2023: The big picture
  • 2023 key trends
  • Competitive landscape
  • Retailing developments
  • What next for home and garden?
MARKET DATA
  • Table 1 Sales of Home and Garden by Category: Value 2018-2023
  • Table 2 Sales of Home and Garden by Category: % Value Growth 2018-2023
  • Table 3 NBO Company Shares of Home and Garden: % Value 2019-2023
  • Table 4 LBN Brand Shares of Home and Garden: % Value 2020-2023
  • Table 5 Penetration of Private Label in Home and Garden by Category: % Value 2018-2023
  • Table 6 Distribution of Home and Garden by Format: % Value 2018-2023
  • Table 7 Distribution of Home and Garden by Format and Category: % Value 2023
  • Table 8 Forecast Sales of Home and Garden by Category: Value 2023-2028
  • Table 9 Forecast Sales of Home and Garden by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
  • Summary 1 Research Sources
GARDENING IN ROMANIAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Growth in gardening being driven by a desire to embrace nature and to ‘grow your own’
  • Eco-friendly products see increased demand while migration out of urban centres creates more space for gardening
  • Indoor gardening trend boosts demand for houseplants in 2023
PROSPECTS AND OPPORTUNITIES
  • Omnichannel strategies boost gardening sales for Romanian retailers
  • Urbanisation to spur demand for gardening tools and supplies
  • Climate change expected to influence purchasing decisions
CATEGORY DATA
  • Table 10 Sales of Gardening by Category: Value 2018-2023
  • Table 11 Sales of Gardening by Category: % Value Growth 2018-2023
  • Table 12 NBO Company Shares of Gardening: % Value 2019-2023
  • Table 13 LBN Brand Shares of Gardening: % Value 2020-2023
  • Table 14 Distribution of Gardening by Format: % Value 2018-2023
  • Table 15 Forecast Sales of Gardening by Category: Value 2023-2028
  • Table 16 Forecast Sales of Gardening by Category: % Value Growth 2023-2028
HOME FURNISHINGS IN ROMANIAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Retailers look for ways to support spending in a deflated economy
  • LED adoption and technological advancements provide some optimism in lighting
  • Home textiles seen as an affordable way to improve and update your home
PROSPECTS AND OPPORTUNITIES
  • Sitting furniture set to struggle amidst high inflation and a slowdown in the housing market
  • Home textiles set to see polarisation of demand with both low-end and premium products attracting interest
  • Outdoor living set to benefit from increasing focus on home entertainment and gardening
CATEGORY DATA
  • Table 17 Sales of Home Furnishings by Category: Value 2018-2023
  • Table 18 Sales of Home Furnishings by Category: % Value Growth 2018-2023
  • Table 19 NBO Company Shares of Home Furnishings: % Value 2019-2023
  • Table 20 LBN Brand Shares of Home Furnishings: % Value 2020-2023
  • Table 21 LBN Brand Shares of Light Sources: % Value 2020-2023
  • Table 22 Distribution of Home Furnishings by Format: % Value 2018-2023
  • Table 23 Forecast Sales of Home Furnishings by Category: Value 2023-2028
  • Table 24 Forecast Sales of Home Furnishings by Category: % Value Growth 2023-2028
HOME IMPROVEMENT IN ROMANIAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Cordless power tools thriving as prices stabilise
  • Rural households help to sustain demand for bathroom and sanitaryware against a backdrop of economic uncertainty
  • Premiumisation and innovation influence demand for floor tiles in Romania
PROSPECTS AND OPPORTUNITIES
  • Home paint set to see growing demand for high quality products
  • Click and collect services set to be expanded over the forecast period as consumers become increasingly sophisticated shoppers
  • Low prices could be key to attracting price-sensitive shoppers
CATEGORY DATA
  • Table 25 Sales of Home Improvement by Category: Value 2018-2023
  • Table 26 Sales of Home Improvement by Category: % Value Growth 2018-2023
  • Table 27 NBO Company Shares of Home Improvement: % Value 2019-2023
  • Table 28 LBN Brand Shares of Home Improvement: % Value 2020-2023
  • Table 29 Distribution of Home Improvement by Format: % Value 2018-2023
  • Table 30 Forecast Sales of Home Improvement by Category: Value 2023-2028
  • Table 31 Forecast Sales of Home Improvement by Category: % Value Growth 2023-2028
HOMEWARES IN ROMANIAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Trend towards premium homewares as consumers increasingly shun plastic products
  • Tefal partners with top culinary influencer to engage home cooks and food enthusiasts in Romania
  • Chained grocery retailers expand their range of private label products as online sales continue to grow
PROSPECTS AND OPPORTUNITIES
  • Demand for homewares linked to the housing market and the economy
  • More shoppers expected to turn to e-commerce while grocery retailers could benefit from attractive private label offerings
  • Food storage and beverageware set to benefit from evolving trends
CATEGORY DATA
  • Table 32 Sales of Homewares by Category: Value 2018-2023
  • Table 33 Sales of Homewares by Category: % Value Growth 2018-2023
  • Table 34 Sales of Homewares by Material: % Value 2018-2023
  • Table 35 NBO Company Shares of Homewares: % Value 2019-2023
  • Table 36 LBN Brand Shares of Homewares: % Value 2020-2023
  • Table 37 Distribution of Homewares by Format: % Value 2018-2023
  • Table 38 Forecast Sales of Homewares by Category: Value 2023-2028
  • Table 39 Forecast Sales of Homewares by Category: % Value Growth 2023-2028