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Home and Garden in Taiwan

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    Report

  • 43 Pages
  • June 2024
  • Region: Taiwan
  • Euromonitor International
  • ID: 2673181
Home and garden in Taiwan saw a stagnant performance in current value terms in 2023, in contrast to the modest growth recorded in the previous year. While the country’s inflation rate was relatively low compared to other markets in the Asia Pacific region, such as Singapore, spiralling food and energy prices, exacerbated by supply chain disruptions arising from the war in Ukraine, placed a squeeze on household budgets.

The Home and Garden in Taiwan report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2028 illustrate how market demand is expected to evolve in the medium-term

Product coverage: Home Improvement and Gardening, Homewares and Home Furnishings.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Home and Garden market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

EXECUTIVE SUMMARY
  • Home and garden in 2023: The big picture
  • 2023 key trends
  • Competitive landscape
  • Retailing developments
  • What next for home and garden?
MARKET DATA
  • Table 1 Sales of Home and Garden by Category: Value 2018-2023
  • Table 2 Sales of Home and Garden by Category: % Value Growth 2018-2023
  • Table 3 NBO Company Shares of Home and Garden: % Value 2019-2023
  • Table 4 LBN Brand Shares of Home and Garden: % Value 2020-2023
  • Table 5 Penetration of Private Label in Home and Garden by Category: % Value 2018-2023
  • Table 6 Distribution of Home and Garden by Format: % Value 2018-2023
  • Table 7 Distribution of Home and Garden by Format and Category: % Value 2023
  • Table 8 Forecast Sales of Home and Garden by Category: Value 2023-2028
  • Table 9 Forecast Sales of Home and Garden by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
  • Summary 1 Research Sources
GARDENING IN TAIWANKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Growing interest in cultivating green spaces boosts sales of essentials, such as seeds and hand tools
  • Indoor plants continue to be favoured for their aesthetic appeal
  • Retail e-commerce grows in importance
PROSPECTS AND OPPORTUNITIES
  • Consumers will seek to make the most of their limited outdoor spaces
  • AI technology offers potential for the gardening market
  • E-commerce to gain further share
CATEGORY DATA
  • Table 10 Sales of Gardening by Category: Value 2018-2023
  • Table 11 Sales of Gardening by Category: % Value Growth 2018-2023
  • Table 12 NBO Company Shares of Gardening: % Value 2019-2023
  • Table 13 LBN Brand Shares of Gardening: % Value 2020-2023
  • Table 14 Distribution of Gardening by Format: % Value 2018-2023
  • Table 15 Forecast Sales of Gardening by Category: Value 2023-2028
  • Table 16 Forecast Sales of Gardening by Category: % Value Growth 2023-2028
HOME FURNISHINGS IN TAIWANKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Aesthetics play key role in purchasing decisions
  • Limited living space drives demand for space-saving furniture
  • E-commerce platforms are transforming shopping habits
PROSPECTS AND OPPORTUNITIES
  • LED lamps will represent bright spark in stagnant market
  • Smart technology will impact furniture design
  • Ergonomic designs will be increasingly popular
CATEGORY DATA
  • Table 17 Sales of Home Furnishings by Category: Value 2018-2023
  • Table 18 Sales of Home Furnishings by Category: % Value Growth 2018-2023
  • Table 19 NBO Company Shares of Home Furnishings: % Value 2019-2023
  • Table 20 LBN Brand Shares of Home Furnishings: % Value 2020-2023
  • Table 21 LBN Brand Shares of Light Sources: % Value 2020-2023
  • Table 22 Distribution of Home Furnishings by Format: % Value 2018-2023
  • Table 23 Forecast Sales of Home Furnishings by Category: Value 2023-2028
  • Table 24 Forecast Sales of Home Furnishings by Category: % Value Growth 2023-2028
HOME IMPROVEMENT IN TAIWANKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Rising popularity of DIY drives the demand for power tools, hand tools and hardware
  • Sustainability concerns continue to hamper sales of carpets, while tile flooring emerges as a popular choice over natural stone
  • Home improvement market sees an evolving retail landscape
PROSPECTS AND OPPORTUNITIES
  • Sluggish performance for home improvement products, as consumers continue to tighten their budgets
  • Sustainability is likely to influence the demand for wood flooring
  • Decorative paints are expected to see further growth
CATEGORY DATA
  • Table 25 Sales of Home Improvement by Category: Value 2018-2023
  • Table 26 Sales of Home Improvement by Category: % Value Growth 2018-2023
  • Table 27 NBO Company Shares of Home Improvement: % Value 2019-2023
  • Table 28 LBN Brand Shares of Home Improvement: % Value 2020-2023
  • Table 29 Distribution of Home Improvement by Format: % Value 2018-2023
  • Table 30 Forecast Sales of Home Improvement by Category: Value 2023-2028
  • Table 31 Forecast Sales of Home Improvement by Category: % Value Growth 2023-2028
HOMEWARES IN TAIWANKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Modest growth for kitchenware and cookware, in light of declining home-cooking trend, while dinnerware is shaped by evolving consumer preferences
  • E-commerce emerges as important force in distribution landscape
  • IKEA leads highly fragmented market
PROSPECTS AND OPPORTUNITIES
  • Modest growth expected, with functionality remaining a key growth driver
  • Regulations on POPs set to impact homewares
  • Unbranded products expected to account for majority of homewares in Taiwan
CATEGORY DATA
  • Table 32 Sales of Homewares by Category: Value 2018-2023
  • Table 33 Sales of Homewares by Category: % Value Growth 2018-2023
  • Table 34 Sales of Homewares by Material: % Value 2018-2023
  • Table 35 NBO Company Shares of Homewares: % Value 2019-2023
  • Table 36 LBN Brand Shares of Homewares: % Value 2020-2023
  • Table 37 Distribution of Homewares by Format: % Value 2018-2023
  • Table 38 Forecast Sales of Homewares by Category: Value 2023-2028
  • Table 39 Forecast Sales of Homewares by Category: % Value Growth 2023-2028