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Beer in India

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    Report

  • 29 Pages
  • October 2024
  • Region: India
  • Euromonitor International
  • ID: 2674684
In 2023, beer maintained double-digit total volume growth in India, but the rate of increase saw a slowdown to 10%, after two years of growth at over 30%. However, it should be noted that in 2020 India saw a significant drop in beer consumption due to a 41-day lockdown that coincided with the peak beer-drinking season. Therefore, the strong growth in these years was due to growth from a very low base. Sales returned to the pre-pandemic level in 2022, which therefore hampered growth in 2023.

The Beer in India report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2019-2023), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Dark Beer, Lager, Non/Low Alcohol Beer, Stout.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Beer market
  • Pinpoint growth sectors and identify factors driving change
  • Understand the competitive environment, the market’s major players and leading brands
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2023 DEVELOPMENTS
  • Beer witnesses a slowdown, following two years of exceptional growth
  • Heineken leads the oligopoly in beer in India
  • A challenging macroeconomic environment and the associated rising cost of living hinder the growth of smaller players in craft beer
PROSPECTS AND OPPORTUNITIES
  • Lack of differentiation in taxation between low ABV and high ABV categories, coupled with the inability to set prices, restricts the growth of beer
  • Premiumisation will remain a strategic priority for companies throughout the forecast period
  • Retail e-commerce remains underdeveloped and has scope for expansion
CATEGORY BACKGROUND
  • Lager price band methodology
  • Summary 1 Lager by Price Band 2023
  • Table 1 Number of Breweries 2019-2023
CATEGORY DATA
  • Table 2 Sales of Beer by Category: Total Volume 2018-2023
  • Table 3 Sales of Beer by Category: Total Value 2018-2023
  • Table 4 Sales of Beer by Category: % Total Volume Growth 2018-2023
  • Table 5 Sales of Beer by Category: % Total Value Growth 2018-2023
  • Table 6 Sales of Beer by Off-trade vs On-trade: Volume 2018-2023
  • Table 7 Sales of Beer by Off-trade vs On-trade: Value 2018-2023
  • Table 8 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2018-2023
  • Table 9 Sales of Beer by Off-trade vs On-trade: % Value Growth 2018-2023
  • Table 10 Sales of Beer by Craft vs Standard 2018-2023
  • Table 11 GBO Company Shares of Beer: % Total Volume 2019-2023
  • Table 12 NBO Company Shares of Beer: % Total Volume 2019-2023
  • Table 13 LBN Brand Shares of Beer: % Total Volume 2020-2023
  • Table 14 Forecast Sales of Beer by Category: Total Volume 2023-2028
  • Table 15 Forecast Sales of Beer by Category: Total Value 2023-2028
  • Table 16 Forecast Sales of Beer by Category: % Total Volume Growth 2023-2028
  • Table 17 Forecast Sales of Beer by Category: % Total Value Growth 2023-2028
ALCOHOLIC DRINKS IN INDIA
EXECUTIVE SUMMARY
  • Alcoholic drinks in 2023: The big picture
  • 2023 key trends
  • Competitive landscape
  • Retailing developments
  • On-trade vs off-trade split
  • What next for alcoholic drinks?
MARKET BACKGROUND
  • Legislation
  • Legal purchasing age and legal drinking age
  • Drink driving
  • Advertising
  • Smoking ban
  • Opening hours
  • On-trade establishments
  • Table 18 Number of On-trade Establishments by Type 2017-2023
TAXATION AND DUTY LEVIES
  • Summary 2 Taxation and Duty Levies on Alcoholic Drinks 2023
OPERATING ENVIRONMENT
  • Contraband/parallel trade
  • Duty free
  • Cross-border/private imports
KEY NEW PRODUCT LAUNCHES
  • Outlook
MARKET INDICATORS
  • Table 19 Retail Consumer Expenditure on Alcoholic Drinks 2018-2023
MARKET DATA
  • Table 20 Sales of Alcoholic Drinks by Category: Total Volume 2018-2023
  • Table 21 Sales of Alcoholic Drinks by Category: Total Value 2018-2023
  • Table 22 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2018-2023
  • Table 23 Sales of Alcoholic Drinks by Category: % Total Value Growth 2018-2023
  • Table 24 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2023
  • Table 25 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2023
  • Table 26 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2023
  • Table 27 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2023
  • Table 28 GBO Company Shares of Alcoholic Drinks: % Total Volume 2019-2023
  • Table 29 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2018-2023
  • Table 30 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2023
  • Table 31 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2023-2028
  • Table 32 Forecast Sales of Alcoholic Drinks by Category: Total Value 2023-2028
  • Table 33 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2023-2028
  • Table 34 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2023-2028
DISCLAIMER
SOURCES
  • Summary 3 Research Sources