In 2023, soft drinks in Singapore is set to record volume growth though both the on-trade and off-trade channels. In terms of total volume sales, RTD tea and carbonates are set to remain the largest categories within soft drinks in Singapore, with RTD tea in particular anticipated to record significant volume growth in 2023.
The Soft Drinks in Singapore report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2018-2022), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution, packaging or pricing issues. Forecasts to 2027 illustrate how the market is set to change.
Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Energy Drinks, Juice, RTD Coffee, RTD Tea, Sports Drinks.
Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.
The Soft Drinks in Singapore report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2018-2022), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution, packaging or pricing issues. Forecasts to 2027 illustrate how the market is set to change.
Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Energy Drinks, Juice, RTD Coffee, RTD Tea, Sports Drinks.
Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Soft Drinks market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
EXECUTIVE SUMMARY
- Soft drinks in 2023: The big picture
- 2023 key trends
- Competitive landscape
- Retailing developments
- Foodservice vs retail split
- What next for soft drinks?
MARKET DATA
- Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2018-2023
- Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2018-2023
- Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2018-2023
- Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2018-2023
- Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2023
- Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2023
- Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2023
- Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2023
- Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2018-2023
- Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2018-2023
- Table 11 Off-trade Sales of Soft Drinks by Category: Value 2018-2023
- Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2018-2023
- Table 13 Sales of Soft Drinks by Total Fountain On-trade: Volume 2018-2023
- Table 14 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2018-2023
- Table 15 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2019-2023
- Table 16 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2020-2023
- Table 17 NBO Company Shares of Off-trade Soft Drinks: % Value 2019-2023
- Table 18 LBN Brand Shares of Off-trade Soft Drinks: % Value 2020-2023
- Table 19 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2018-2023
- Table 20 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2018-2023
- Table 21 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2018-2023
- Table 22 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2023
- Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2023-2028
- Table 24 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2023-2028
- Table 25 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2023-2028
- Table 26 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2023-2028
- Table 27 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2023-2028
- Table 28 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2023-2028
- Table 29 Forecast Off-trade Sales of Soft Drinks by Category: Value 2023-2028
- Table 30 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2023-2028
- Table 31 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2023-2028
- Table 32 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2023-2028
APPENDIX
- Fountain sales in Singapore
- Trends
SOURCES
- Summary 1 Research Sources
2023 DEVELOPMENTS
- On-trade volume growth of carbonates remains resilient in 2023, while off-trade volumes see a moderate decline
- Sustained volume growth for reduced sugar carbonates, but it faces headwinds from mass media articles on the safety of aspartame
- Technological advances integrated into marketing efforts within distribution channels and flavour innovation
PROSPECTS AND OPPORTUNITIES
- In the face of rising costs, brands will leverage pack mix
- Sustainability expected to become a greater focus, with a rise in the carbon tax set to be implemented in 2024
- Ageing population and declining birth rate expected to put pressure on key demographic for carbonates
CATEGORY DATA
- Table 45 Off-trade vs On-trade Sales of Carbonates: Volume 2018-2023
- Table 46 Off-trade vs On-trade Sales of Carbonates: Value 2018-2023
- Table 47 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2018-2023
- Table 48 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2018-2023
- Table 49 Off-trade Sales of Carbonates by Category: Volume 2018-2023
- Table 50 Off-trade Sales of Carbonates by Category: Value 2018-2023
- Table 51 Off-trade Sales of Carbonates by Category: % Volume Growth 2018-2023
- Table 52 Off-trade Sales of Carbonates by Category: % Value Growth 2018-2023
- Table 53 Total Sales of Carbonates by Fountain On-trade: Volume 2018-2023
- Table 54 Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2018-2023
- Table 55 NBO Company Shares of Off-trade Carbonates: % Volume 2019-2023
- Table 56 LBN Brand Shares of Off-trade Carbonates: % Volume 2020-2023
- Table 57 NBO Company Shares of Off-trade Carbonates: % Value 2019-2023
- Table 58 LBN Brand Shares of Off-trade Carbonates: % Value 2020-2023
- Table 59 Forecast Off-trade Sales of Carbonates by Category: Volume 2023-2028
- Table 60 Forecast Off-trade Sales of Carbonates by Category: Value 2023-2028
- Table 61 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2023-2028
- Table 62 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2023-2028
- Table 63 Forecast Total Sales of Carbonates by Fountain On-trade: Volume 2023-2028
- Table 64 Forecast Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2023-2028
2023 DEVELOPMENTS
- Negative performance continues for juice
- High unit price growth in juice due to global fruit shortages
PROSPECTS AND OPPORTUNITIES
- Health and wellness will continue to drive product innovation in juice
- Ribena continues to innovate and explore brand collaborations to modernise its image
- Focus on expanding the product variety to drive volume growth
CATEGORY DATA
- Table 77 Off-trade Sales of Juice by Category: Volume 2018-2023
- Table 78 Off-trade Sales of Juice by Category: Value 2018-2023
- Table 79 Off-trade Sales of Juice by Category: % Volume Growth 2018-2023
- Table 80 Off-trade Sales of Juice by Category: % Value Growth 2018-2023
- Table 81 NBO Company Shares of Off-trade Juice: % Volume 2019-2023
- Table 82 LBN Brand Shares of Off-trade Juice: % Volume 2020-2023
- Table 83 NBO Company Shares of Off-trade Juice: % Value 2019-2023
- Table 84 LBN Brand Shares of Off-trade Juice: % Value 2020-2023
- Table 85 Forecast Off-trade Sales of Juice by Category: Volume 2023-2028
- Table 86 Forecast Off-trade Sales of Juice by Category: Value 2023-2028
- Table 87 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2023-2028
- Table 88 Forecast Off-trade Sales of Juice by Category: % Value Growth 2023-2028
2023 DEVELOPMENTS
- Bottled water benefits from on-the-go hydration occasions and tourist influx
- Functional bottled water targeted towards consumer need states
- Premium bottled water unlikely to gain traction with local consumers amidst general economic uncertainty
PROSPECTS AND OPPORTUNITIES
- Narrowing of the distinction between carbonates and sparkling flavoured bottled water
- Sustainability initiatives are incorporated into marketing communications to align with a broader brand positioning
- Natural ingredients and clean label movement to narrow the distinction between sparkling flavoured bottled water and juice drinks
CATEGORY DATA
- Table 89 Off-trade Sales of Bottled Water by Category: Volume 2018-2023
- Table 90 Off-trade Sales of Bottled Water by Category: Value 2018-2023
- Table 91 Off-trade Sales of Bottled Water by Category: % Volume Growth 2018-2023
- Table 92 Off-trade Sales of Bottled Water by Category: % Value Growth 2018-2023
- Table 93 NBO Company Shares of Off-trade Bottled Water: % Volume 2019-2023
- Table 94 LBN Brand Shares of Off-trade Bottled Water: % Volume 2020-2023
- Table 95 NBO Company Shares of Off-trade Bottled Water: % Value 2019-2023
- Table 96 LBN Brand Shares of Off-trade Bottled Water: % Value 2020-2023
- Table 97 Forecast Off-trade Sales of Bottled Water by Category: Volume 2023-2028
- Table 98 Forecast Off-trade Sales of Bottled Water by Category: Value 2023-2028
- Table 99 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2023-2028
- Table 100 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2023-2028
2023 DEVELOPMENTS
- Volume growth in sports drinks supported by the return to hosting sporting events and community activities
- Government health associations continue to focus on sugar reduction in beverages, including sports drinks
- Movement of sports drinks beyond hydration to target other need states
PROSPECTS AND OPPORTUNITIES
- Potential for more natural sports drinks over the forecast period
- Competitive landscape of sports drinks expected to remain relatively consolidated
- Potential for initiatives in terms of sustainability
CATEGORY DATA
- Table 33 Off-trade Sales of Sports Drinks: Volume 2018-2023
- Table 34 Off-trade Sales of Sports Drinks: Value 2018-2023
- Table 35 Off-trade Sales of Sports Drinks: % Volume Growth 2018-2023
- Table 36 Off-trade Sales of Sports Drinks: % Value Growth 2018-2023
- Table 37 NBO Company Shares of Off-trade Sports Drinks: % Volume 2019-2023
- Table 38 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2020-2023
- Table 39 NBO Company Shares of Off-trade Sports Drinks: % Value 2019-2023
- Table 40 LBN Brand Shares of Off-trade Sports Drinks: % Value 2020-2023
- Table 41 Forecast Off-trade Sales of Sports Drinks: Volume 2023-2028
- Table 42 Forecast Off-trade Sales of Sports Drinks: Value 2023-2028
- Table 43 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2023-2028
- Table 44 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2023-2028
2023 DEVELOPMENTS
- Energy drinks sees only low off-trade volume growth
- Growing prominence of more natural, alternative energy drinks, such as yerba mate beverages
- Energy drinks faces headwinds from media reports on the potential harm to health of the artificial sweetener aspartame
PROSPECTS AND OPPORTUNITIES
- Concern regarding caffeine levels in new energy drinks
- Sports-focused energy drinks, while niche, have increased in visibility
- Co-branding to drive excitement and expand market reach
CATEGORY DATA
- Table 101 Off-trade Sales of Energy Drinks: Volume 2018-2023
- Table 102 Off-trade Sales of Energy Drinks: Value 2018-2023
- Table 103 Off-trade Sales of Energy Drinks: % Volume Growth 2018-2023
- Table 104 Off-trade Sales of Energy Drinks: % Value Growth 2018-2023
- Table 105 NBO Company Shares of Off-trade Energy Drinks: % Volume 2019-2023
- Table 106 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2020-2023
- Table 107 NBO Company Shares of Off-trade Energy Drinks: % Value 2019-2023
- Table 108 LBN Brand Shares of Off-trade Energy Drinks: % Value 2020-2023
- Table 109 Forecast Off-trade Sales of Energy Drinks: Volume 2023-2028
- Table 110 Forecast Off-trade Sales of Energy Drinks: Value 2023-2028
- Table 111 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2023-2028
- Table 112 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2023-2028
2023 DEVELOPMENTS
- Moderate decline in off-trade volume sales of concentrates
- Concentrates lags in terms of the variety of reduced sugar options available
PROSPECTS AND OPPORTUNITIES
- Growth potential for coffee liquid concentrates
- Greater variety of sports drinks powder concentrates, but fruit powder concentrates set to see waning popularity
CATEGORY DATA
- Concentrates conversions
- Summary 2 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
- Table 113 Off-trade Sales of Concentrates (RTD) by Category: Volume 2018-2023
- Table 114 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2018-2023
- Table 115 Off-trade Sales of Concentrates by Category: Value 2018-2023
- Table 116 Off-trade Sales of Concentrates by Category: % Value Growth 2018-2023
- Table 117 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2020-2023
- Table 118 NBO Company Shares of Off-trade Concentrates: % Value 2019-2023
- Table 119 LBN Brand Shares of Off-trade Concentrates: % Value 2020-2023
- Table 120 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2019-2023
- Table 121 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2020-2023
- Table 122 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2019-2023
- Table 123 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2020-2023
- Table 124 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2023-2028
- Table 125 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2023-2028
- Table 126 Forecast Off-trade Sales of Concentrates by Category: Value 2023-2028
- Table 127 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2023-2028
2023 DEVELOPMENTS
- Innovation in reduced sugar still RTD tea drives volume growth both on-trade and off-trade
- Co-branding and collaborations to modernise brand image
- Growing availability of East Asian RTD tea brands
PROSPECTS AND OPPORTUNITIES
- Private label RTD tea products are a cost-effective alternative to established brands
- Opportunity for plant-based dairy RTD tea
- Focus on fostering a health narrative and flavour adaptation in kombucha to promote wider acceptance
CATEGORY DATA
- Table 128 Off-trade Sales of RTD Tea by Category: Volume 2018-2023
- Table 129 Off-trade Sales of RTD Tea by Category: Value 2018-2023
- Table 130 Off-trade Sales of RTD Tea by Category: % Volume Growth 2018-2023
- Table 131 Off-trade Sales of RTD Tea by Category: % Value Growth 2018-2023
- Table 132 Leading Flavours for Off-trade RTD Tea: % Volume 2018-2023
- Table 133 NBO Company Shares of Off-trade RTD Tea: % Volume 2019-2023
- Table 134 LBN Brand Shares of Off-trade RTD Tea: % Volume 2020-2023
- Table 135 NBO Company Shares of Off-trade RTD Tea: % Value 2019-2023
- Table 136 LBN Brand Shares of Off-trade RTD Tea: % Value 2020-2023
- Table 137 Forecast Off-trade Sales of RTD Tea by Category: Volume 2023-2028
- Table 138 Forecast Off-trade Sales of RTD Tea by Category: Value 2023-2028
- Table 139 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2023-2028
- Table 140 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2023-2028
2023 DEVELOPMENTS
- Off-trade volume sales of RTD coffee are gradually normalising to the pre-pandemic level
- Greater presence of RTD coffee products from Japan
- Opportunity for reduced sugar RTD coffee options
PROSPECTS AND OPPORTUNITIES
- RTD coffee faces competition from foodservice as new entrants use aggressive promotions and unique offerings to appeal to consumers
- Limited adoption of novel RTD coffee in flexible plastic pouches
- RTD milk coffee may face challenges from the adjacent category of coffee flavoured drinking milk products
CATEGORY DATA
- Table 141 Off-trade Sales of RTD Coffee: Volume 2018-2023
- Table 142 Off-trade Sales of RTD Coffee: Value 2018-2023
- Table 143 Off-trade Sales of RTD Coffee: % Volume Growth 2018-2023
- Table 144 Off-trade Sales of RTD Coffee: % Value Growth 2018-2023
- Table 145 NBO Company Shares of Off-trade RTD Coffee: % Volume 2019-2023
- Table 146 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2020-2023
- Table 147 NBO Company Shares of Off-trade RTD Coffee: % Value 2019-2023
- Table 148 LBN Brand Shares of Off-trade RTD Coffee: % Value 2020-2023
- Table 149 Forecast Off-trade Sales of RTD Coffee: Volume 2023-2028
- Table 150 Forecast Off-trade Sales of RTD Coffee: Value 2023-2028
- Table 151 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2023-2028
- Table 152 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2023-2028
2023 DEVELOPMENTS
- Asian speciality drinks thrives in the on-trade, while off-trade growth wanes in 2023
- Lower sugar variants in Asian speciality drinks see more opportunity than no added sugar variants
PROSPECTS AND OPPORTUNITIES
- Limited popularity of Asian speciality drinks amongst younger demographics
- Niche speciality brands struggle to get a stronger foothold
CATEGORY DATA
- Table 65 Off-trade Sales of Asian Speciality Drinks: Volume 2018-2023
- Table 66 Off-trade Sales of Asian Speciality Drinks: Value 2018-2023
- Table 67 Off-trade Sales of Asian Speciality Drinks: % Volume Growth 2018-2023
- Table 68 Off-trade Sales of Asian Speciality Drinks: % Value Growth 2018-2023
- Table 69 NBO Company Shares of Off-trade Asian Speciality Drinks: % Volume 2019-2023
- Table 70 LBN Brand Shares of Off-trade Asian Speciality Drinks: % Volume 2020-2023
- Table 71 NBO Company Shares of Off-trade Asian Speciality Drinks: % Value 2019-2023
- Table 72 LBN Brand Shares of Off-trade Asian Speciality Drinks: % Value 2020-2023
- Table 73 Forecast Off-trade Sales of Asian Speciality Drinks: Volume 2023-2028
- Table 74 Forecast Off-trade Sales of Asian Speciality Drinks: Value 2023-2028
- Table 75 Forecast Off-trade Sales of Asian Speciality Drinks: % Volume Growth 2023-2028
- Table 76 Forecast Off-trade Sales of Asian Speciality Drinks: % Value Growth 2023-2028
