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Sportswear in Greece

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    Report

  • 18 Pages
  • December 2024
  • Region: Greece
  • Euromonitor International
  • ID: 2691648
Sportswear has gained significant traction in Greece, driven by its blend of functionality and style, which appeals to a broad demographic, including younger consumers who prioritise comfort in their daily clothing choices. Demand for sportswear accelerated during the pandemic, when home-working patterns led many to adopt sportswear as the go-to choice for everyday outfits.

The Sportswear in Greece report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Sports Apparel, Sports Footwear.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Sportswear market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2024 DEVELOPMENTS
  • Sportswear sales continue to expand, boosted by growing demand for versatile, functional clothing
  • Adidas snatches leadership from Nike in sports footwear
  • International chains dominate retail landscape
PROSPECTS AND OPPORTUNITIES
  • Climatic conditions will play an important role in driving sales
  • Fast-fashion brands will drive growth
  • E-commerce will drive more competitive pricing
CATEGORY DATA
  • Table 1 Sales of Sportswear by Category: Value 2019-2024
  • Table 2 Sales of Sportswear by Category: % Value Growth 2019-2024
  • Table 3 NBO Company Shares of Sportswear: % Value 2020-2024
  • Table 4 LBN Brand Shares of Sportswear: % Value 2021-2024
  • Table 5 Distribution of Sportswear by Format: % Value 2019-2024
  • Table 6 Forecast Sales of Sportswear by Category: Value 2024-2029
  • Table 7 Forecast Sales of Sportswear by Category: % Value Growth 2024-2029
APPAREL AND FOOTWEAR IN GREECE
EXECUTIVE SUMMARY
  • Apparel and footwear in 2024: The big picture
  • 2024 key trends
  • Competitive landscape
  • Retailing developments
  • What next for apparel and footwear?
MARKET DATA
  • Table 8 Sales of Apparel and Footwear by Category: Volume 2019-2024
  • Table 9 Sales of Apparel and Footwear by Category: Value 2019-2024
  • Table 10 Sales of Apparel and Footwear by Category: % Volume Growth 2019-2024
  • Table 11 Sales of Apparel and Footwear by Category: % Value Growth 2019-2024
  • Table 12 NBO Company Shares of Apparel and Footwear: % Value 2020-2024
  • Table 13 LBN Brand Shares of Apparel and Footwear: % Value 2021-2024
  • Table 14 Distribution of Apparel and Footwear by Format: % Value 2019-2024
  • Table 15 Distribution of Apparel and Footwear by Format and Category: % Value 2024
  • Table 16 Forecast Sales of Apparel and Footwear by Category: Volume 2024-2029
  • Table 17 Forecast Sales of Apparel and Footwear by Category: Value 2024-2029
  • Table 18 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2024-2029
  • Table 19 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
  • Summary 1 Research Sources