Online Weight Loss Services in the US - Industry Market Research Report

Tipping the scales: As per capita disposable income rises, industry revenue will also grow

Industry demand has been driven by the prevalence of obesity in the domestic population coupled with continued adoption of internet platforms. Consumers that have become increasingly comfortable using the internet have turned toward industry players for weight management consultations, products, and resources. Even the largest weight loss enterprises have continually invested in online platforms to provide services, benefiting from large existing client bases. This dynamic was further amplified by the restrictive environment created by the pandemic. Total industry revenue has increased at a CAGR of 0.5% to reach $1.9 billion in revenue, including an expansion of 4.3% in 2023 alone as profit reaches 7.2%.

This industry provides internet membership programs to consumers to assist them in losing weight or maintaining a desired weight. Online weight loss services generate revenue through subscription-based accounts and product sales. This industry does not include fitness tracking applications nor companies that generate their primary revenue through external advertisements and promotions.

This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.