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Mobile Value Added Services (MVAS) - Global Strategic Business Report

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    Report

  • 750 Pages
  • December 2024
  • Region: Global
  • Global Industry Analysts, Inc
  • ID: 2692228
The global market for Mobile Value Added Services (MVAS) is estimated at US$821.0 Billion in 2023 and is projected to reach US$2.0 Trillion by 2030, growing at a CAGR of 13.2% from 2023 to 2030. This comprehensive report provides an in-depth analysis of market trends, drivers, and forecasts, helping you make informed business decisions.

The growth in the Mobile Value Added Services market is driven by several factors, including the increasing penetration of smartphones, enhanced network capacities, innovative business models, and evolving consumer behaviors. The transition to digital and mobile-first lifestyles among consumers worldwide fuels the demand for new and innovative services that can be accessed on the go. Telecom operators are continuously exploring new partnerships with content creators, financial institutions, and tech startups to enrich their MVAS portfolios and create new revenue streams.

Additionally, the growing consumer appetite for on-demand content and personalized experiences encourages the development of more sophisticated services that cater to individual preferences and needs. Technological advancements such as AI, machine learning, and big data analytics play a crucial role in this context, enabling service providers to analyze consumer data and deliver personalized content and recommendations, thus enhancing user engagement and satisfaction.

Key Insights:

  • Market Growth: Understand the significant growth trajectory of the Wireless Application Protocol Platform segment, which is expected to reach US$719.8 Billion by 2030 with a CAGR of a 15.0%. The Short Messaging Services Platform segment is also set to grow at 11.9% CAGR over the analysis period.
  • Regional Analysis: Gain insights into the U.S. market, estimated at $164.7 Billion in 2023, and China, forecasted to grow at an impressive 16.8% CAGR to reach $694.5 Billion by 2030. Discover growth trends in other key regions, including Japan, Canada, Germany, and the Asia-Pacific.

Why You Should Buy This Report:

  • Detailed Market Analysis: Access a thorough analysis of the Global Mobile Value Added Services (MVAS) Market, covering all major geographic regions and market segments.
  • Competitive Insights: Get an overview of the competitive landscape, including the market presence of major players across different geographies.
  • Future Trends and Drivers: Understand the key trends and drivers shaping the future of the Global Mobile Value Added Services (MVAS) Market.
  • Actionable Insights: Benefit from actionable insights that can help you identify new revenue opportunities and make strategic business decisions.

Key Questions Answered:

  • How is the Global Mobile Value Added Services (MVAS) Market expected to evolve by 2030?
  • What are the main drivers and restraints affecting the market?
  • Which market segments will grow the most over the forecast period?
  • How will market shares for different regions and segments change by 2030?
  • Who are the leading players in the market, and what are their prospects?

Report Features:

  • Comprehensive Market Data: Independent analysis of annual sales and market forecasts in US$ Million from 2023 to 2030.
  • In-Depth Regional Analysis: Detailed insights into key markets, including the U.S., China, Japan, Canada, Europe, Asia-Pacific, Latin America, Middle East, and Africa.
  • Company Profiles: Coverage of major players such as AT&T, Inc., 3 Hong Kong, Batelco, and more.
  • Complimentary Updates: Receive free report updates for one year to keep you informed of the latest market developments.

Select Competitors (Total 163 Featured):

  • AT&T, Inc.
  • 3 Hong Kong
  • Batelco
  • Bay Talkitec
  • Altruist Technologies Pvt., Ltd.
  • Apacheta Corporation
  • Apalya Technologies Pvt., Ltd.
  • BCE, Inc.
  • Amaze
  • ARPUPLUS
  • 160 world
  • 3SI Security Systems
  • Alchemy Networks Limited
  • Astute Systems
  • 4Com GmbH & Co. KG

Table of Contents

I. METHODOLOGYII. EXECUTIVE SUMMARY
1. MARKET OVERVIEW
  • Mobile Value Added Services (MVAS) - Global Key Competitors Percentage Market Share in 2024 (E)
  • Competitive Market Presence - Strong/Active/Niche/Trivial for Players Worldwide in 2024 (E)
  • Falling Voice & Messaging Revenues Provides the Platform for the Growth of MVAS
  • Decline in Operator Billed Voice & Data Revenues Provides the Foundation for the Growth of MVAS as an Alternate Revenue Stream for Telecos: Global Operator-Billed Revenues From Voice & Data Services (In US$ Billion) for Years 2019, 2022, and 2024
  • MVAS: An Important Telecom Strategy. Here’s Why
  • The Current State of “Internet”, the Starting Point for the Evolution of MVAS
  • Global Economic Outlook
  • Mobile Value Added Services (MVAS): Definition, Scope & Importance
  • Recent Market Activity
  • World Brands
2. FOCUS ON SELECT PLAYERS
3. MARKET TRENDS & DRIVERS
  • Expanding Smartphone User Base: The Cornerstone for Growth in the MVAS Market
  • Global Smartphone Subscription Breakdown by Technology: 2019 and 2025
  • Pandemic Induced Increased Smartphone Activity & Internet Dependence Boosts Growth of MVAS
  • Smartphone Usage Spirals Amid the Pandemic
  • Growing Smartphones Addiction Implies Telecos Can Lose No Time in Developing a Strong MVAS Strategy: Time Spent on Non Voice Activities on Smartphones by Users in the United States for Years 2019 through 2024
  • Here’s How the Pandemic Has Digitalized Lifestyles, Spelling New Opportunities for MVAS
  • Spectacular Rise in eCommerce and mCommerce Strengthens the Business Case for Mobile Money as an Attractive Opportunity for MVAS
  • Booming Mobile Wallet Market Explains Why Telcos Are interested in Providing Mobile/Digital Wallet as a Value Added Service: Global Mobile Wallet Market (In US$ Trillion) for Years 2020, 2022, 2024 and 2026
  • Robust Outlook for Location-Based Advertising Spurs Demand for Location-based MVAS
  • Telco’s Own Treasure Box Lie in Location Based Advertising: Global Market for Location Based Advertising (In US$ Million) for Years 2020, 2022, and 2024
  • Music & Games to Drive Growth in the Entertainment MVAS Segment
  • Music Streaming Goes Mainstream. It’s Time for Telecos to Jump On
  • Smelling the Big Bucks in Mobile Music, Telecos Step Up Investments in Music MVAS Platforms for Increased Mobile Engagement & Creation of New Revenue Streams: Global Market for Music Streaming (In US$ Billion) for Years 2020, 2022, 2024 and 2026
  • Pandemic Turns Mobile Games as Into a Lucrative Mobile Value Added Service for Telecos
  • A US$139 Billion Projected Opportunity Cannot Be Overlooked by Telecos: Global Opportunity for Mobile Games (In US$ Billion) for Years 2020, 2022, 2024 and 2026
  • Here’s How Telecos are Benefiting From Providing Gaming MVAS
'Videoization' of MVAS Gains Momentum
  • Mobile TV: Another Lucrative MVAS Strategy
  • Mobile Value-added Services (MVAS) in the Cloud Gains Momentum
  • Telecos Eye Smart Home as a Service. The Time is Ripe, Here’s Why
  • MVAS Emerges As An Opportunity to Further the M4D Goals
  • Telecom Operators Focus On Boosting Profitability by Capitalizing on the Opportunities Created by 5G
  • 5G Unleashes Lucrative MVAS Monetization Opportunities: Global 5G Subscriptions (In Million) for Years 2020, 2022, 2024 and 2026
  • AI to Revolutionize MVAS
4. GLOBAL MARKET PERSPECTIVE
  • TABLE 1: World Recent Past, Current & Future Analysis for Wireless Application Protocol by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2023 through 2030 and % CAGR
  • TABLE 2: World Historic Review for Wireless Application Protocol by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2014 through 2022 and % CAGR
  • TABLE 3: World 16-Year Perspective for Wireless Application Protocol by Geographic Region - Percentage Breakdown of Value Revenues for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2014, 2024 & 2030
  • TABLE 4: World Recent Past, Current & Future Analysis for Short Messaging Services by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2023 through 2030 and % CAGR
  • TABLE 5: World Historic Review for Short Messaging Services by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2014 through 2022 and % CAGR
  • TABLE 6: World 16-Year Perspective for Short Messaging Services by Geographic Region - Percentage Breakdown of Value Revenues for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2014, 2024 & 2030
  • TABLE 7: World Recent Past, Current & Future Analysis for Interactive Voice & Video Response by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2023 through 2030 and % CAGR
  • TABLE 8: World Historic Review for Interactive Voice & Video Response by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2014 through 2022 and % CAGR
  • TABLE 9: World 16-Year Perspective for Interactive Voice & Video Response by Geographic Region - Percentage Breakdown of Value Revenues for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2014, 2024 & 2030
  • TABLE 10: World Recent Past, Current & Future Analysis for Unstructured Supplementary Service Data by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2023 through 2030 and % CAGR
  • TABLE 11: World Historic Review for Unstructured Supplementary Service Data by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2014 through 2022 and % CAGR
  • TABLE 12: World 16-Year Perspective for Unstructured Supplementary Service Data by Geographic Region - Percentage Breakdown of Value Revenues for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2014, 2024 & 2030
  • TABLE 13: World Recent Past, Current & Future Analysis for Other Platforms by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2023 through 2030 and % CAGR
  • TABLE 14: World Historic Review for Other Platforms by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2014 through 2022 and % CAGR
  • TABLE 15: World 16-Year Perspective for Other Platforms by Geographic Region - Percentage Breakdown of Value Revenues for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2014, 2024 & 2030
  • TABLE 16: World Recent Past, Current & Future Analysis for Mobile Browsing by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2023 through 2030 and % CAGR
  • TABLE 17: World Historic Review for Mobile Browsing by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2014 through 2022 and % CAGR
  • TABLE 18: World 16-Year Perspective for Mobile Browsing by Geographic Region - Percentage Breakdown of Value Revenues for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2014, 2024 & 2030
  • TABLE 19: World Recent Past, Current & Future Analysis for Mobile Texting by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2023 through 2030 and % CAGR
  • TABLE 20: World Historic Review for Mobile Texting by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2014 through 2022 and % CAGR
  • TABLE 21: World 16-Year Perspective for Mobile Texting by Geographic Region - Percentage Breakdown of Value Revenues for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2014, 2024 & 2030
  • TABLE 22: World Recent Past, Current & Future Analysis for Entertainment Services by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2023 through 2030 and % CAGR
  • TABLE 23: World Historic Review for Entertainment Services by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2014 through 2022 and % CAGR
  • TABLE 24: World 16-Year Perspective for Entertainment Services by Geographic Region - Percentage Breakdown of Value Revenues for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2014, 2024 & 2030
  • TABLE 25: World Recent Past, Current & Future Analysis for Location-based Services by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2023 through 2030 and % CAGR
  • TABLE 26: World Historic Review for Location-based Services by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2014 through 2022 and % CAGR
  • TABLE 27: World 16-Year Perspective for Location-based Services by Geographic Region - Percentage Breakdown of Value Revenues for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2014, 2024 & 2030
  • TABLE 28: World Recent Past, Current & Future Analysis for Other Applications by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2023 through 2030 and % CAGR
  • TABLE 29: World Historic Review for Other Applications by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2014 through 2022 and % CAGR
  • TABLE 30: World 16-Year Perspective for Other Applications by Geographic Region - Percentage Breakdown of Value Revenues for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2014, 2024 & 2030
  • TABLE 31: World Recent Past, Current & Future Analysis for Consumer by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2023 through 2030 and % CAGR
  • TABLE 32: World Historic Review for Consumer by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2014 through 2022 and % CAGR
  • TABLE 33: World 16-Year Perspective for Consumer by Geographic Region - Percentage Breakdown of Value Revenues for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2014, 2024 & 2030
  • TABLE 34: World Recent Past, Current & Future Analysis for Enterprise by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2023 through 2030 and % CAGR
  • TABLE 35: World Historic Review for Enterprise by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2014 through 2022 and % CAGR
  • TABLE 36: World 16-Year Perspective for Enterprise by Geographic Region - Percentage Breakdown of Value Revenues for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2014, 2024 & 2030
  • TABLE 37: World Recent Past, Current & Future Analysis for Network Provider by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2023 through 2030 and % CAGR
  • TABLE 38: World Historic Review for Network Provider by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2014 through 2022 and % CAGR
  • TABLE 39: World 16-Year Perspective for Network Provider by Geographic Region - Percentage Breakdown of Value Revenues for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2014, 2024 & 2030
  • TABLE 40: World Mobile Value Added Services (MVAS) Market Analysis of Annual Sales in US$ Million for Years 2014 through 2030
  • TABLE 41: World Recent Past, Current & Future Analysis for Mobile Value Added Services (MVAS) by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2023 through 2030 and % CAGR
  • TABLE 42: World Historic Review for Mobile Value Added Services (MVAS) by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2014 through 2022 and % CAGR
  • TABLE 43: World 16-Year Perspective for Mobile Value Added Services (MVAS) by Geographic Region - Percentage Breakdown of Value Revenues for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets for Years 2014, 2024 & 2030
III. MARKET ANALYSIS
UNITED STATES
  • Mobile Value Added Services (MVAS) Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United States for 2024 (E)
CANADA
JAPAN
  • Mobile Value Added Services (MVAS) Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Japan for 2024 (E)
CHINA
  • Mobile Value Added Services (MVAS) Market Presence - Strong/Active/Niche/Trivial - Key Competitors in China for 2024 (E)
EUROPE
  • Mobile Value Added Services (MVAS) Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Europe for 2024 (E)
FRANCE
  • Mobile Value Added Services (MVAS) Market Presence - Strong/Active/Niche/Trivial - Key Competitors in France for 2024 (E)
GERMANY
  • Mobile Value Added Services (MVAS) Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Germany for 2024 (E)
ITALY
UNITED KINGDOM
  • Mobile Value Added Services (MVAS) Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United Kingdom for 2024 (E)
SPAINRUSSIAREST OF EUROPE
ASIA-PACIFIC
  • Mobile Value Added Services (MVAS) Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Asia-Pacific for 2024 (E)
AUSTRALIA
  • Mobile Value Added Services (MVAS) Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Australia for 2024 (E)
INDIA
  • Mobile Value Added Services (MVAS) Market Presence - Strong/Active/Niche/Trivial - Key Competitors in India for 2024 (E)
SOUTH KOREAREST OF ASIA-PACIFIC
LATIN AMERICA
  • Mobile Value Added Services (MVAS) Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Latin America for 2024 (E)
ARGENTINABRAZILMEXICOREST OF LATIN AMERICA
MIDDLE EAST
  • Mobile Value Added Services (MVAS) Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Middle East for 2024 (E)
IRANISRAELSAUDI ARABIAUNITED ARAB EMIRATESREST OF MIDDLE EAST
AFRICA
  • Mobile Value Added Services (MVAS) Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Africa for 2024 (E)
IV. COMPETITION

Companies Mentioned

  • AT&T, Inc.
  • 3 Hong Kong
  • Batelco
  • Bay Talkitec
  • Altruist Technologies Pvt., Ltd.
  • Apacheta Corporation
  • Apalya Technologies Pvt., Ltd.
  • BCE, Inc.
  • Amaze
  • ARPUPLUS
  • 160 world
  • 3SI Security Systems
  • Alchemy Networks Limited
  • Astute Systems
  • 4Com GmbH & Co. KG

Table Information