The global market for Mobile Value Added Services (MVAS) was valued at US$927.5 Billion in 2024 and is projected to reach US$2.0 Trillion by 2030, growing at a CAGR of 13.2% from 2024 to 2030. This comprehensive report provides an in-depth analysis of market trends, drivers, and forecasts, helping you make informed business decisions.
The landscape of MVAS is rapidly evolving, driven by the widespread adoption of smartphones and high-speed mobile internet. This technological advancement has transformed mobile phones from basic communication tools to sophisticated, interactive platforms capable of delivering a rich array of value-added services. The proliferation of 4G LTE networks and the impending global rollout of 5G are significantly enhancing mobile broadband speeds and reliability, thereby enabling the delivery of high-quality, data-intensive services such as live streaming, augmented reality (AR), and virtual reality (VR). These capabilities are making mobile devices central to the digital lifestyle of consumers, who increasingly rely on their smartphones for daily activities including shopping, banking, health monitoring, and social connectivity. Moreover, businesses and content providers are capitalizing on these developments to offer more comprehensive and immersive user experiences, driving further consumption of MVAS.
The growth in the Mobile Value Added Services market is driven by several factors, including the increasing penetration of smartphones, enhanced network capacities, innovative business models, and evolving consumer behaviors. The transition to digital and mobile-first lifestyles among consumers worldwide fuels the demand for new and innovative services that can be accessed on the go. Telecom operators are continuously exploring new partnerships with content creators, financial institutions, and tech startups to enrich their MVAS portfolios and create new revenue streams. Additionally, the growing consumer appetite for on-demand content and personalized experiences encourages the development of more sophisticated services that cater to individual preferences and needs. Technological advancements such as AI, machine learning, and big data analytics play a crucial role in this context, enabling service providers to analyze consumer data and deliver personalized content and recommendations, thus enhancing user engagement and satisfaction.
Global Mobile Value Added Services (MVAS) Market - Key Trends and Drivers Summarized
Mobile Value Added Services (MVAS) encompass a wide range of non-core services offered by mobile telecom operators to enhance consumer experience and diversify revenue streams beyond voice and basic data. These services include various forms of content and services such as text or SMS, multimedia messaging (MMS), gaming, content streaming, mobile advertising, mobile money, location-based services, and telecommunication applications that assist users in areas like education, healthcare, and entertainment. MVAS not only enhances user engagement by offering tailored content and functionality that leverage the mobile platform’s ubiquity and personalization capabilities, but also plays a critical role in driving telecom operators' revenue and differentiating their offerings in a competitive market.The landscape of MVAS is rapidly evolving, driven by the widespread adoption of smartphones and high-speed mobile internet. This technological advancement has transformed mobile phones from basic communication tools to sophisticated, interactive platforms capable of delivering a rich array of value-added services. The proliferation of 4G LTE networks and the impending global rollout of 5G are significantly enhancing mobile broadband speeds and reliability, thereby enabling the delivery of high-quality, data-intensive services such as live streaming, augmented reality (AR), and virtual reality (VR). These capabilities are making mobile devices central to the digital lifestyle of consumers, who increasingly rely on their smartphones for daily activities including shopping, banking, health monitoring, and social connectivity. Moreover, businesses and content providers are capitalizing on these developments to offer more comprehensive and immersive user experiences, driving further consumption of MVAS.
The growth in the Mobile Value Added Services market is driven by several factors, including the increasing penetration of smartphones, enhanced network capacities, innovative business models, and evolving consumer behaviors. The transition to digital and mobile-first lifestyles among consumers worldwide fuels the demand for new and innovative services that can be accessed on the go. Telecom operators are continuously exploring new partnerships with content creators, financial institutions, and tech startups to enrich their MVAS portfolios and create new revenue streams. Additionally, the growing consumer appetite for on-demand content and personalized experiences encourages the development of more sophisticated services that cater to individual preferences and needs. Technological advancements such as AI, machine learning, and big data analytics play a crucial role in this context, enabling service providers to analyze consumer data and deliver personalized content and recommendations, thus enhancing user engagement and satisfaction.
Scope of the Study
The report analyzes the Mobile Value Added Services (MVAS) market, presented in terms of market value (US$ Thousand). The analysis covers the key segments and geographic regions outlined below.Segments:
Platform (Wireless Application Protocol, Short Messaging Services, Interactive Voice & Video Response, Unstructured Supplementary Service Data, Other Platforms); Application (Mobile Browsing, Mobile Texting, Entertainment Services, Location-based Services, Other Applications); End-Use (Consumer, Enterprise, Network Provider).Geographic Regions/Countries:
World; USA; Canada; Japan; China; Europe; France; Germany; Italy; UK; Spain; Russia; Rest of Europe; Asia-Pacific; Australia; India; South Korea; Rest of Asia-Pacific; Latin America; Argentina; Brazil; Mexico; Rest of Latin America; Middle East; Iran; Israel; Saudi Arabia; UAE; Rest of Middle East; Africa.Key Insights:
- Market Growth: Understand the significant growth trajectory of the Wireless Application Protocol Platform segment, which is expected to reach US$719.8 Billion by 2030 with a CAGR of a 15.0%. The Short Messaging Services Platform segment is also set to grow at 11.9% CAGR over the analysis period.
- Regional Analysis: Gain insights into the U.S. market, valued at $182.0 Billion in 2024, and China, forecasted to grow at an impressive 16.8% CAGR to reach $694.5 Billion by 2030. Discover growth trends in other key regions, including Japan, Canada, Germany, and the Asia-Pacific.
Report Features:
- Comprehensive Market Data: Independent analysis of annual sales and market forecasts in US$ Million from 2024 to 2030.
- In-Depth Regional Analysis: Detailed insights into key markets, including the U.S., China, Japan, Canada, Europe, Asia-Pacific, Latin America, Middle East, and Africa.
- Company Profiles: Coverage of major players such as AT&T, Inc., 3 Hong Kong, Batelco, Bay Talkitec, Altruist Technologies Pvt., Ltd. and more.
- Complimentary Updates: Receive free report updates for one year to keep you informed of the latest market developments.
Why You Should Buy This Report:
- Detailed Market Analysis: Access a thorough analysis of the Global Mobile Value Added Services (MVAS) Market, covering all major geographic regions and market segments.
- Competitive Insights: Get an overview of the competitive landscape, including the market presence of major players across different geographies.
- Future Trends and Drivers: Understand the key trends and drivers shaping the future of the Global Mobile Value Added Services (MVAS) Market.
- Actionable Insights: Benefit from actionable insights that can help you identify new revenue opportunities and make strategic business decisions.
Key Questions Answered:
- How is the Global Mobile Value Added Services (MVAS) Market expected to evolve by 2030?
- What are the main drivers and restraints affecting the market?
- Which market segments will grow the most over the forecast period?
- How will market shares for different regions and segments change by 2030?
- Who are the leading players in the market, and what are their prospects?
Some of the 163 major companies featured in this Mobile Value Added Services (MVAS) market report include:
- AT&T, Inc.
- 3 Hong Kong
- Batelco
- Bay Talkitec
- Altruist Technologies Pvt., Ltd.
- Apacheta Corporation
- Apalya Technologies Pvt., Ltd.
- BCE, Inc.
- Amaze
- ARPUPLUS
- 160 world
- 3SI Security Systems
- Alchemy Networks Limited
- Astute Systems
- 4Com GmbH & Co. KG
Table of Contents
I. METHODOLOGYII. EXECUTIVE SUMMARY2. FOCUS ON SELECT PLAYERSIII. MARKET ANALYSISCANADAITALYSPAINRUSSIAREST OF EUROPESOUTH KOREAREST OF ASIA-PACIFICARGENTINABRAZILMEXICOREST OF LATIN AMERICAIRANISRAELSAUDI ARABIAUNITED ARAB EMIRATESREST OF MIDDLE EASTIV. COMPETITION
1. MARKET OVERVIEW
3. MARKET TRENDS & DRIVERS
4. GLOBAL MARKET PERSPECTIVE
UNITED STATES
JAPAN
CHINA
EUROPE
FRANCE
GERMANY
UNITED KINGDOM
ASIA-PACIFIC
AUSTRALIA
INDIA
LATIN AMERICA
MIDDLE EAST
AFRICA
Companies Mentioned
- AT&T, Inc.
- 3 Hong Kong
- Batelco
- Bay Talkitec
- Altruist Technologies Pvt., Ltd.
- Apacheta Corporation
- Apalya Technologies Pvt., Ltd.
- BCE, Inc.
- Amaze
- ARPUPLUS
- 160 world
- 3SI Security Systems
- Alchemy Networks Limited
- Astute Systems
- 4Com GmbH & Co. KG
Table Information
| Report Attribute | Details |
|---|---|
| No. of Pages | 750 |
| Published | February 2025 |
| Forecast Period | 2024 - 2030 |
| Estimated Market Value ( USD | $ 927.5 Billion |
| Forecasted Market Value ( USD | $ 2000 Billion |
| Compound Annual Growth Rate | 13.2% |
| Regions Covered | Global |
| No. of Companies Mentioned | 15 |
