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Home and Garden in Sweden

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    Report

  • 45 Pages
  • May 2024
  • Region: Sweden
  • Euromonitor International
  • ID: 2701788
In 2023, the home and garden market in Sweden experienced a decline due to a decrease in consumer confidence. This, coupled with rising inflation and interest rates, contributed to a negative economic outlook. This downturn led to a reduction in the construction of new houses and apartments, alongside a decrease in people relocating. As a result, sales of durable goods, including larger and expensive items, such as living room furniture and kitchen interiors, were significantly impacted.

The Home and Garden in Sweden report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2028 illustrate how market demand is expected to evolve in the medium-term

Product coverage: Home Improvement and Gardening, Homewares and Home Furnishings.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Home and Garden market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

EXECUTIVE SUMMARY
  • Home and garden in 2023: The big picture
  • 2023 key trends
  • Competitive landscape
  • Retailing developments
  • What next for home and garden?
MARKET DATA
  • Table 1 Sales of Home and Garden by Category: Value 2018-2023
  • Table 2 Sales of Home and Garden by Category: % Value Growth 2018-2023
  • Table 3 NBO Company Shares of Home and Garden: % Value 2019-2023
  • Table 4 LBN Brand Shares of Home and Garden: % Value 2020-2023
  • Table 5 Penetration of Private Label in Home and Garden by Category: % Value 2018-2023
  • Table 6 Distribution of Home and Garden by Format: % Value 2018-2023
  • Table 7 Distribution of Home and Garden by Format and Category: % Value 2023
  • Table 8 Forecast Sales of Home and Garden by Category: Value 2023-2028
  • Table 9 Forecast Sales of Home and Garden by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
  • Summary 1 Research Sources
GARDENING IN SWEDENKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Private label products preferred for their affordable prices
  • Conservation efforts support seeds growth in 2023
  • Easy-care and retro indoor plants witness a rise in demand
PROSPECTS AND OPPORTUNITIES
  • Further decline for gardening sales in 2024 before returning to stability
  • Robotic lawn mowers become increasingly popular for the convenience they offer
CATEGORY DATA
  • Table 10 Sales of Gardening by Category: Value 2018-2023
  • Table 11 Sales of Gardening by Category: % Value Growth 2018-2023
  • Table 12 NBO Company Shares of Gardening: % Value 2019-2023
  • Table 13 LBN Brand Shares of Gardening: % Value 2020-2023
  • Table 14 Distribution of Gardening by Format: % Value 2018-2023
  • Table 15 Forecast Sales of Gardening by Category: Value 2023-2028
  • Table 16 Forecast Sales of Gardening by Category: % Value Growth 2023-2028
HOME FURNISHINGS IN SWEDENKEY DATA FINDINGS
2023 DEVELOPMENTS
  • LED lamps benefit from a gap in the market and varied use
  • Increase in Ikea brand share thanks to strategic decisions based on pleasing consumers
  • Growing sales of built-in wardrobes due to space crunch in most homes
PROSPECTS AND OPPORTUNITIES
  • Price sensitivity stimulates category decline in 2024
  • Inexpensive ways to elevate spaces result in rising demand
  • Home furnishings benefits from further growth in retail e-commerce
CATEGORY DATA
  • Table 17 Sales of Home Furnishings by Category: Value 2018-2023
  • Table 18 Sales of Home Furnishings by Category: % Value Growth 2018-2023
  • Table 19 NBO Company Shares of Home Furnishings: % Value 2019-2023
  • Table 20 LBN Brand Shares of Home Furnishings: % Value 2020-2023
  • Table 21 LBN Brand Shares of Light Sources: % Value 2020-2023
  • Table 22 Distribution of Home Furnishings by Format: % Value 2018-2023
  • Table 23 Forecast Sales of Home Furnishings by Category: Value 2023-2028
  • Table 24 Forecast Sales of Home Furnishings by Category: % Value Growth 2023-2028
HOME IMPROVEMENT IN SWEDENKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Housing market crash negatively impacts home improvement
  • Bosch power tools favoured for their reputation and innovation
  • Despite some slowdown, retail e-commerce grows due to convenience
PROSPECTS AND OPPORTUNITIES
  • Wooden flooring benefits from Stockholm Wood City
  • Carpets benefits from changing interior trends
  • Players increase their focus on sustainability as a business strategy
CATEGORY DATA
  • Table 25 Sales of Home Improvement by Category: Value 2018-2023
  • Table 26 Sales of Home Improvement by Category: % Value Growth 2018-2023
  • Table 27 NBO Company Shares of Home Improvement: % Value 2019-2023
  • Table 28 LBN Brand Shares of Home Improvement: % Value 2020-2023
  • Table 29 Distribution of Home Improvement by Format: % Value 2018-2023
  • Table 30 Forecast Sales of Home Improvement by Category: Value 2023-2028
  • Table 31 Forecast Sales of Home Improvement by Category: % Value Growth 2023-2028
HOMEWARES IN SWEDENKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Market saturation and price sensitivity negatively impact homewares
  • Convenience and payment plans drive online sales of homewares
  • Edible cutlery gains traction as an eco-friendly alternative
PROSPECTS AND OPPORTUNITIES
  • PFOA (Perfluorooctanoic acid) regulation impacts homewares in Sweden over the forecast period
  • Tech-integrated homewares grow in popularity thanks to their inclusivity
  • Consumers search for functional and space-saving homewares
CATEGORY DATA
  • Table 32 Sales of Homewares by Category: Value 2018-2023
  • Table 33 Sales of Homewares by Category: % Value Growth 2018-2023
  • Table 34 Sales of Homewares by Material: % Value 2018-2023
  • Table 35 NBO Company Shares of Homewares: % Value 2019-2023
  • Table 36 LBN Brand Shares of Homewares: % Value 2020-2023
  • Table 37 Distribution of Homewares by Format: % Value 2018-2023
  • Table 38 Forecast Sales of Homewares by Category: Value 2023-2028
  • Table 39 Forecast Sales of Homewares by Category: % Value Growth 2023-2028