Home Video in Japan

Around 2010, there was a golden age for demand for televisions in Japan. The shift from analogue to digital terrestrial broadcasting necessitated virtually every household to replace their television set, igniting this boom. This trend was further boosted by the government’s countermeasures against the global financial crisis, which included a de facto subsidy called “eco-points” for purchasing large appliances.

The Home Video in Japan report offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.

Product coverage: Televisions, Video Players.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Home Video market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.