Direct Selling of Jewelry & Accessories in the US - Industry Market Research Report

Fool's gold: Intensifying external competition is shifting consumers away from direct selling

The traditional direct selling model of face-to-face exchanges between a seller and a customer has struggled against a quickly evolving retail market. More than ever, consumers purchase jewelry and accessories by picking up their phones and swiping between options. Increasingly time-poor consumers value the quick convenience of an online sale, while the ability to compare styles and prices leave them with the perception they've gotten the best deal. COVID-19's disruption to the retail space has only accelerated this trend. Rising retail spending in recent years has also led big-box stores like Target to expand and improve their lines of jewelry and accessories. At the same time, consumers have flocked to on-trend, low-cost options at fast fashion retailers. Even as consumers spend robustly on jewelry and accessories post-COVID, a competitive and saturated market leaves little space for direct sellign. In all, industry-wide revenue declined at a CAGR of 5.5% to an estimated $492.0 million over the past five years, including an expected drop of 2.9% in 2023.

Companies in this industry rely on a direct sales model, where salespeople are contracted by the company to market the product. Wages are commission based. Companies in this industry supply accessories, including jewelry and watches.

This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.