Variable Message Signage Manufacturing in the US - Industry Market Research Report

Good sign: Rebounding corporate profit and advertising budgets will drive industry growth

Variable Message Signage Manufacturing

The Variable Message Signage Manufacturing industry produces electronic signs that display programmable messages using LEDs or incandescent bulbs. These signs were long used primarily by government and transit agencies to provide timely traffic or arrival and departure information. However, they have increasingly been used by private businesses and advertisers over the five years to 2018. Solid increases in both US advertising expenditure and private spending on nonresidential construction has driven strong overall revenue growth. Over the five years to 2023, industry growth is expected to continue, albeit at a slower pace. Improving consumer and business confidence are forecast to drive higher employment, which will increase state and local government income and thus facilitate investment in roads and transportation hubs. Additionally, corporate profit is anticipated to continue rising as a result of broad economic growth, leading businesses to increase their advertising budgets over the next five years.

This industry manufactures variable message electronic signs, which can be manufactured using LEDs or incandescent lights and display messages that can be programmed electronically. Industry products include digital billboards, scoreboards and highway signs purchased by government agencies to display traffic alerts.

This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.