Horse Racing Tracks in the US - Industry Market Research Report

Need for Speed: Industry Revenue Will Likely Grow as Operators Improve Marketing and Broader Service Offerings

The Horse Racing Tracks industry is in a state of tentative growth, though revenue has overall declined over the years to 2023. Demand has been eroded thanks to competing entertainment and gambling activities siphoning off potential customers. Revenue has been maintained by a base of loyal customers that regularly spend money at industry establishments. Most of these customers are older men, and as these groups continue to age, the industry has been unable to attract younger generations to fill their place. In 2020, the COVID-19 pandemic resulted in a significant setback for the industry and a revenue decline of 33.2%. As a result of these two factors, revenue has overall declined, falling at a CAGR of 5.2% to $4.9 billion over the five years to 2023, including a decline of 1.9% in 2023 alone.

Operators in the Horse Racing Tracks industry operate horse racing tracks. Industry services include on-track, off-track and simulcast betting, as well as other gambling activities and services.

This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.