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Home Video in Thailand

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    Report

  • 20 Pages
  • July 2024
  • Region: Thailand
  • Euromonitor International
  • ID: 2775946
Home video in Thailand is expected to post modest volume growth in 2024, driven primarily by the ascent of OLED TVs, although LCD TVs will also see a positive performance. Video players, continue to suffer from diminished demand as global streaming services, such as Netflix, Disney+, HBO Max, as well as local Thai streaming platforms, like Viu or AIS Play, win over more and more consumers.

The Home Video in Thailand report offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.

Product coverage: Televisions, Video Players.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Home Video market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2024 DEVELOPMENTS
  • Shift towards streaming services and on-demand content
  • Smart TVs become more popular
  • Increasing presence of Chinese brands
PROSPECTS AND OPPORTUNITIES
  • Growth will continue to be driven by televisions while video players fall into oblivion
  • Smart TV technology will continue to evolve, offering consumers a more personalised and interactive experience
  • Chinese TVs will expand their online presence
CATEGORY DATA
  • Table 1 Sales of Home Video by Category: Volume 2019-2024
  • Table 2 Sales of Home Video by Category: Value 2019-2024
  • Table 3 Sales of Home Video by Category: % Volume Growth 2019-2024
  • Table 4 Sales of Home Video by Category: % Value Growth 2019-2024
  • Table 5 Sales of LCD TVs by Network Connectivity: % Retail Volume 2019-2024
  • Table 6 NBO Company Shares of Home Video: % Volume 2020-2024
  • Table 7 LBN Brand Shares of Home Video: % Volume 2021-2024
  • Table 8 Distribution of Home Video by Channel: % Volume 2019-2024
  • Table 9 Forecast Sales of Home Video by Category: Volume 2024-2029
  • Table 10 Forecast Sales of Home Video by Category: Value 2024-2029
  • Table 11 Forecast Sales of Home Video by Category: % Volume Growth 2024-2029
  • Table 12 Forecast Sales of Home Video by Category: % Value Growth 2024-2029
  • Table 13 Forecast Sales of LCD TVs by Network Connectivity: % Retail Volume 2024-2029
CONSUMER ELECTRONICS IN THAILAND
EXECUTIVE SUMMARY
  • Consumer electronics in 2024: The big picture
  • 2024 key trends
  • Competitive landscape
  • Retailing developments
  • What next for consumer electronics?
MARKET DATA
  • Table 14 Sales of Consumer Electronics by Category: Volume 2019-2024
  • Table 15 Sales of Consumer Electronics by Category: Value 2019-2024
  • Table 16 Sales of Consumer Electronics by Category: % Volume Growth 2019-2024
  • Table 17 Sales of Consumer Electronics by Category: % Value Growth 2019-2024
  • Table 18 NBO Company Shares of Consumer Electronics: % Volume 2020-2024
  • Table 19 LBN Brand Shares of Consumer Electronics: % Volume 2021-2024
  • Table 20 Distribution of Consumer Electronics by Channel: % Volume 2019-2024
  • Table 21 Forecast Sales of Consumer Electronics by Category: Volume 2024-2029
  • Table 22 Forecast Sales of Consumer Electronics by Category: Value 2024-2029
  • Table 23 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2024-2029
  • Table 24 Forecast Sales of Consumer Electronics by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
  • Summary 1 Research Sources