Juice in Guatemala

Retail volume sales of juice recorded moderate growth in 2024. Whilst juice is perceived to be a healthy beverage in Guatemala, demand has been impacted by frequent heat waves and consumers increasingly opting for soft drinks offering superior hydration, especially in impulse purchases outside the home. Consequently, juice is losing ground to sports drinks and RTD tea.

The Juice in Guatemala report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2020-2024), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution, packaging or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: 100% Juice, Coconut and Other Plant Waters, Juice Drinks (up to 24% Juice), Nectars.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Juice market
• Pinpoint growth sectors and identify factors driving change
• Understand the competitive environment, the market’s major players and leading brands
• Use five-year forecasts to assess how the market is predicted to develop.