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Breakfast Cereals in Romania

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    Report

  • 20 Pages
  • November 2025
  • Region: Romania
  • Euromonitor International
  • ID: 2821221
Breakfast cereals maintained solid value growth in 2025, although volume growth was minimal. Overall, consumption continued to be affected by the high cost of living in 2025, with breakfast cereals ranked low in terms of priority.

This report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2025, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.

Product coverage: Hot Cereals, RTE Cereals.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Breakfast Cereals market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2025 DEVELOPMENTS
  • Breakfast cereals are not yet deemed a staple for most households
INDUSTRY PERFORMANCE
  • Breakfast cereals are not an essential in most households
  • Hot cereals gain appeal, but sales are still limited
WHAT’S NEXT?
  • Consumption will remain skewed among higher income groups
  • Health concerns will drive sales of muesli and granola
  • International players are expected to gain traction
COMPETITIVE LANDSCAPE
  • Nestlé Romania SRL has built a dominant position in breakfast cereals
  • Pirifan Distribution gains share in hot cereals
CHANNELS
  • Modern retailers support growth of private label
  • Online grocery sales rise from a low base
CATEGORY DATA
  • Table 1 Sales of Breakfast Cereals by Category: Volume 2020-2025
  • Table 2 Sales of Breakfast Cereals by Category: Value 2020-2025
  • Table 3 Sales of Breakfast Cereals by Category: % Volume Growth 2020-2025
  • Table 4 Sales of Breakfast Cereals by Category: % Value Growth 2020-2025
  • Table 5 NBO Company Shares of Breakfast Cereals: % Value 2021-2025
  • Table 6 LBN Brand Shares of Breakfast Cereals: % Value 2022-2025
  • Table 7 Distribution of Breakfast Cereals by Format: % Value 2020-2025
  • Table 8 Forecast Sales of Breakfast Cereals by Category: Volume 2025-2030
  • Table 9 Forecast Sales of Breakfast Cereals by Category: Value 2025-2030
  • Table 10 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2025-2030
  • Table 11 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMERSTAPLE FOODS IN ROMANIA
EXECUTIVE SUMMARY
  • Consumption weakens amid high living costs
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
  • Price inflation impacts staple foods
  • Lower bread consumption influences category dynamics
WHAT’S NEXT?
  • Price inflation is set to weigh on category sales
  • Economic uncertainty will shape purchasing habits
  • Modern retailers stands to gain from provision of affordable products
COMPETITIVE LANDSCAPE
  • Highly fragmented landscape due to artisanal producers
  • Pirifan Distribution enjoys dynamism in hot cereals
CHANNELS
MARKET DATA
  • Table 12 Sales of Staple Foods by Category: Volume 2020-2025
  • Table 13 Sales of Staple Foods by Category: Value 2020-2025
  • Table 14 Sales of Staple Foods by Category: % Volume Growth 2020-2025
  • Table 15 Sales of Staple Foods by Category: % Value Growth 2020-2025
  • Table 16 NBO Company Shares of Staple Foods: % Value 2021-2025
  • Table 17 LBN Brand Shares of Staple Foods: % Value 2022-2025
  • Table 18 Penetration of Private Label by Category: % Value 2020-2025
  • Table 19 Distribution of Staple Foods by Format: % Value 2020-2025
  • Table 20 Forecast Sales of Staple Foods by Category: Volume 2025-2030
  • Table 21 Forecast Sales of Staple Foods by Category: Value 2025-2030
  • Table 22 Forecast Sales of Staple Foods by Category: % Volume Growth 2025-2030
  • Table 23 Forecast Sales of Staple Foods by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
  • Summary 1 Research Sources