Global Baby Nappies/Diapers/Pants Update: Balancing Affordability and Premium Innovation

The pandemic has served as a double-edged sword for the global nappies/diapers/pants industry. On the one hand, greater price sensitivity has weakened spending power and birth rates, while on the other, increased health and eco awareness has popularised value-added product features with ethical and “clean” origins. These competing forces inevitably raise the questions of how to reach the “sweet spot” where quality and value meet, and how to maintain the balance in the post-pandemic world.

The publisher's Global Baby Nappies/Diapers/Pants Update: Balancing Affordability and Premium Innovation global briefing offers an insight into to the size and shape of the tissue and hygiene market, highlights buzz topics, emerging regions, countries and categories as well as pressing industry issues and white spaces. It identifies the opportunity zones within tissue and hygiene, analyses leading companies and brands, assesses the importance of private label and offers strategic analysis of major factors influencing the market - be they new product developments, economic/lifestyle/environmental influences, distribution or pricing issues. Forecasts illustrate how the market is set to change and criteria for success.

Product coverage: Away-from-Home Tissue and Hygiene, Retail Tissue and Hygiene, Rx/Reimbursement Adult Incontinence, Total Tissue and Hygiene.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Tissue and Hygiene market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.