Juice in Nigeria

In 2024, volume sales of juice declined as consumers reduced consumption amid rising living costs. Juice is yet to be considered an essential product in Nigeria due to the wide availability of fresh fruit and the preference for carbonates. The diversity of flavours, particularly exotic lines, has been a key driver of juice sales historically, but with carbonates increasingly providing similar flavours, juice is facing strong competition outside of the juice category.

The Juice in Nigeria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2019-2023), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution, packaging or pricing issues. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: 100% Juice, Coconut and Other Plant Waters, Juice Drinks (up to 24% Juice), Nectars.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Juice market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.