Juice in Indonesia

Off-trade volume sales of juice in Indonesia experienced solid growth in 2025, demonstrating resilience through strategic affordability and accessible cup packaging. Juice drinks (up to 24% juice) was the most dynamic segment, with brands like Tirta Alam Segar's Ale Ale thriving due to its IDR1,000/cup price point and widespread availability in warungs. Mogu Mogu also saw strong growth by targeting higher-income teens with aggressive promotions and K-Pop ambassadors.

This report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2020-2025), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution, packaging or pricing issues. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: 100% Juice, Coconut and Other Plant Waters, Juice Drinks (up to 24% Juice), Nectars.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Juice market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.