Financial Cards and Payments in Hungary

The COVID-19 pandemic has significantly influenced payment habits in Hungary, leading to an increased reliance on cards, online payments and smartphone applications. This trend continued as pandemic-related restrictions were gradually lifted throughout 2022. The prevalence of card usage and online payments has improved, attracting new customer segments who have also become frequent users.

The Financial Cards and Payments in Hungary report establishes the size and structure of the market for ATMs cards, smart cards, credit cards, debit cards, charge cards, pre-paid cards and store cards. It looks at key players in the market (issuers and operators), number of cards in circulation, numbers transactions and value of transactions. It offers strategic analysis of sector forecasts and trends to watch.

Product coverage: Financial Cards in Circulation, Mobile Payments, Transactions.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

Get a detailed picture of the Financial Cards and Payments market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.

FINANCIAL CARDS AND PAYMENTS IN HUNGARY

EXECUTIVE SUMMARY

Financial cards and payments in 2023: The big picture
2023 key trends
Regulating the market: the number and distribution of ATMs is regulated by the Hungarian National Bank
Competitive landscape
What next for financial cards and payments?

MARKET INDICATORS

Table 1 Number of POS Terminals: Units 2018-2023
Table 2 Number of ATMs: Units 2018-2023
Table 3 Value Lost to Fraud 2018-2023
Table 4 Card Expenditure by Location 2023
Table 5 Financial Cards in Circulation by Type: % Number of Cards 2018-2023
Table 6 Domestic versus Foreign Spend 2023

MARKET DATA

Table 7 Financial Cards by Category: Number of Cards in Circulation 2018-2023
Table 8 Financial Cards by Category: Number of Accounts 2018-2023
Table 9 Financial Cards Transactions by Category: Value 2018-2023
Table 10 Financial Cards by Category: Number of Transactions 2018-2023
Table 11 Consumer Payments by Category: Value 2018-2023
Table 12 Consumer Payments by Category: Number of Transactions 2018-2023
Table 13 M-Commerce by Category: Value 2018-2023
Table 14 M-Commerce by Category: % Value Growth 2018-2023
Table 15 Financial Cards: Number of Cards by Issuer 2018-2022
Table 16 Financial Cards: Number of Cards by Operator 2018-2022
Table 17 Financial Cards: Card Payment Transactions Value by Operator 2018-2022
Table 18 Financial Cards: Card Payment Transactions Value by Issuer 2018-2022
Table 19 Forecast Financial Cards by Category: Number of Cards in Circulation 2023-2028
Table 20 Forecast Financial Cards by Category: Number of Accounts 2023-2028
Table 21 Forecast Financial Cards Transactions by Category: Value 2023-2028
Table 22 Forecast Financial Cards by Category: Number of Transactions 2023-2028
Table 23 Forecast Consumer Payments by Category: Value 2023-2028
Table 24 Forecast Consumer Payments by Category: Number of Transactions 2023-2028
Table 25 Forecast M-Commerce by Category: Value 2023-2028
Table 26 Forecast M-Commerce by Category: % Value Growth 2023-2028

DISCLAIMER

SOURCES

Summary 1 Research Sources

DEBIT CARDS IN HUNGARYKEY DATA FINDINGS

2023 DEVELOPMENTS

MBH Bank - the new brand on the market
Number of cards registered in mobile wallets continues to rise
Extension of the Széchenyi Card Programme

PROSPECTS AND OPPORTUNITIES

In-app and contactless payments set to take further share
Rising popularity of cross-border fintech services and the Széchenyi Card
Growing financial literacy

CATEGORY DATA

Table 27 Debit Cards: Number of Cards in Circulation 2018-2023
Table 28 Debit Cards Transactions 2018-2023
Table 29 Debit Cards in Circulation: % Growth 2018-2023
Table 30 Debit Cards Transactions: % Growth 2018-2023
Table 31 Debit Cards: Number of Cards by Issuer 2018-2022
Table 32 Debit Cards: Number of Cards by Operator 2018-2022
Table 33 Debit Cards Payment Transaction Value by Issuer 2018-2022
Table 34 Debit Cards Payment Transaction Value by Operator 2018-2022
Table 35 Forecast Debit Cards: Number of Cards in Circulation 2023-2028
Table 36 Forecast Debit Cards Transactions 2023-2028
Table 37 Forecast Debit Cards in Circulation: % Growth 2023-2028
Table 38 Forecast Debit Cards Transactions: % Growth 2023-2028

CREDIT CARDS IN HUNGARYKEY DATA FINDINGS

2023 DEVELOPMENTS

Loan repayment moratorium cancelled in 2023, whilst BNPL remains in a nascent stage
Costly finances: credit cards lose appeal, being expensive solutions in today’s market
Commercial credit cards remain a niche

PROSPECTS AND OPPORTUNITIES

Credit cards face strong competition
No new market entries expected in the near future
Personal credit cards: mature market without significant innovation to generate extra demand

CATEGORY DATA

Table 39 Credit Cards: Number of Cards in Circulation 2018-2023
Table 40 Credit Cards Transactions 2018-2023
Table 41 Credit Cards in Circulation: % Growth 2018-2023
Table 42 Credit Cards Transactions: % Growth 2018-2023
Table 43 Commercial Credit Cards: Number of Cards in Circulation 2018-2023
Table 44 Commercial Credit Cards Transactions 2018-2023
Table 45 Commercial Credit Cards in Circulation: % Growth 2018-2023
Table 46 Commercial Credit Cards Transactions: % Growth 2018-2023
Table 47 Personal Credit Cards: Number of Cards in Circulation 2018-2023
Table 48 Personal Credit Cards Transactions 2018-2023
Table 49 Personal Credit Cards in Circulation: % Growth 2018-2023
Table 50 Personal Credit Cards Transactions: % Growth 2018-2023
Table 51 Credit Cards: Number of Cards by Issuer 2018-2022
Table 52 Credit Cards: Number of Cards by Operator 2018-2022
Table 53 Credit Cards Payment Transaction Value by Issuer 2018-2022
Table 54 Credit Cards Payment Transaction Value by Operator 2018-2022
Table 55 Commercial Credit Cards: Number of Cards by Issuer 2018-2022
Table 56 Commercial Credit Cards: Number of Cards by Operator 2018-2022
Table 57 Commercial Credit Cards Payment Transaction Value by Issuer 2018-2022
Table 58 Commercial Credit Cards Payment Transaction Value by Operator 2018-2022
Table 59 Personal Credit Cards: Number of Cards by Issuer 2018-2022
Table 60 Personal Credit Cards: Number of Cards by Operator 2018-2022
Table 61 Personal Credit Cards Payment Transaction Value by Issuer 2018-2022
Table 62 Personal Credit Cards Payment Transaction Value by Operator 2018-2022
Table 63 Forecast Credit Cards: Number of Cards in Circulation 2023-2028
Table 64 Forecast Credit Cards Transactions 2023-2028
Table 65 Forecast Credit Cards in Circulation: % Growth 2023-2028
Table 66 Forecast Credit Cards Transactions: % Growth 2023-2028
Table 67 Forecast Commercial Credit Cards: Number of Cards in Circulation 2023-2028
Table 68 Forecast Commercial Credit Cards Transactions 2023-2028
Table 69 Forecast Commercial Credit Cards in Circulation: % Growth 2023-2028
Table 70 Forecast Commercial Credit Cards Transactions: % Growth 2023-2028
Table 71 Forecast Personal Credit Cards: Number of Cards in Circulation 2023-2028
Table 72 Forecast Personal Credit Cards Transactions 2023-2028
Table 73 Forecast Personal Credit Cards in Circulation: % Growth 2023-2028
Table 74 Forecast Personal Credit Cards Transactions: % Growth 2023-2028

CHARGE CARDS IN HUNGARYKEY DATA FINDINGS

2023 DEVELOPMENTS

Charge cards remains a very niche segment in 2023
American Express continues to dominate, focusing on multinational companies
Narrowing of competitive environment

PROSPECTS AND OPPORTUNITIES

Further limited demand and no relaunch of personal charge cards expected
Smaller local companies unlikely to favour charge cards over other options
No new entries expected over the forecast period

CATEGORY DATA

Table 75 Charge Cards: Number of Cards in Circulation 2018-2023
Table 76 Charge Cards Transactions 2018-2023
Table 77 Charge Cards in Circulation: % Growth 2018-2023
Table 78 Charge Cards Transactions: % Growth 2018-2023
Table 79 Commercial Charge Cards: Number of Cards in Circulation 2018-2023
Table 80 Commercial Charge Cards Transactions 2018-2023
Table 81 Commercial Charge Cards in Circulation: % Growth 2018-2023
Table 82 Commercial Charge Cards Transactions: % Growth 2018-2023
Table 83 Charge Cards: Number of Cards by Issuer 2018-2022
Table 84 Charge Cards: Number of Cards by Operator 2018-2022
Table 85 Charge Cards Payment Transaction Value by Issuer 2018-2022
Table 86 Charge Cards Payment Transaction Value by Operator 2018-2022
Table 87 Commercial Charge Cards: Number of Cards by Issuer 2018-2022
Table 88 Commercial Charge Cards: Number of Cards by Operator 2018-2022
Table 89 Commercial Charge Cards Payment Transaction Value by Issuer 2018-2022
Table 90 Commercial Charge Cards Payment Transaction Value by Operator 2018-2022
Table 91 Forecast Charge Cards: Number of Cards in Circulation 2023-2028
Table 92 Forecast Charge Cards Transactions 2023-2028
Table 93 Forecast Charge Cards in Circulation: % Growth 2023-2028
Table 94 Forecast Charge Cards Transactions: % Growth 2023-2028
Table 95 Forecast Commercial Charge Cards: Number of Cards in Circulation 2023-2028
Table 96 Forecast Commercial Charge Cards Transactions 2023-2028
Table 97 Forecast Commercial Charge Cards in Circulation: % Growth 2023-2028
Table 98 Forecast Commercial Charge Cards Transactions: % Growth 2023-2028

PRE-PAID CARDS IN HUNGARYKEY DATA FINDINGS

2023 DEVELOPMENTS

Széchenyi Pihenokártya fringe benefit cards with greater flexibility
Reloadable gift cards overtake paper vouchers
No new types of pre-paid cards due to replacement with alternative digital solutions

PROSPECTS AND OPPORTUNITIES

Széchenyi Pihenokártya to remain the preferred financial card for distributing fringe benefits
Rising demand for measures to tackle scams and fraudulent activity
Further shift from physical plastic cards to digital alternatives

CATEGORY DATA

Table 99 Pre-paid Cards: Number of Cards in Circulation 2018-2023
Table 100 Pre-paid Cards Transactions 2018-2023
Table 101 Pre-paid Cards in Circulation: % Growth 2018-2023
Table 102 Pre-paid Cards Transactions: % Growth 2018-2023
Table 103 Closed Loop Pre-paid Cards Transactions 2018-2023
Table 104 Closed Loop Pre-paid Cards Transactions: % Growth 2018-2023
Table 105 Open Loop Pre-paid Cards Transactions 2018-2023
Table 106 Open Loop Pre-paid Cards Transactions: % Growth 2018-2023
Table 107 Pre-paid Cards: Number of Cards by Issuer 2018-2022
Table 108 Pre-paid Cards: Number of Cards by Operator 2018-2022
Table 109 Pre-paid Cards Transaction Value by Issuer 2018-2022
Table 110 Pre-paid Cards Transaction Value by Operator 2018-2022
Table 111 Closed Loop Pre-paid Cards: Number of Cards by Issuer 2018-2022
Table 112 Closed Loop Pre-paid Cards: Number of Cards by Operator 2018-2022
Table 113 Closed Loop Pre-paid Cards Transaction Value by Issuer 2018-2022
Table 114 Closed Loop Pre-paid Cards Transaction Value by Operator 2018-2022
Table 115 Open Loop Pre-paid Cards: Number of Cards by Issuer 2018-2022
Table 116 Open Loop Pre-paid Cards: Number of Cards by Operator 2018-2022
Table 117 Open Loop Pre-paid Cards Transaction Value by Issuer 2018-2022
Table 118 Open Loop Pre-paid Cards Transaction Value by Operator 2018-2022
Table 119 Forecast Pre-paid Cards: Number of Cards in Circulation 2023-2028
Table 120 Forecast Pre-paid Cards Transactions 2023-2028
Table 121 Forecast Pre-paid Cards in Circulation: % Growth 2023-2028
Table 122 Forecast Pre-paid Cards Transactions: % Growth 2023-2028
Table 123 Forecast Closed Loop Pre-paid Cards Transactions 2023-2028
Table 124 Forecast Closed Loop Pre-paid Cards Transactions: % Growth 2023-2028
Table 125 Forecast Open Loop Pre-paid Cards Transactions 2023-2028
Table 126 Forecast Open Loop Pre-paid Cards Transactions: % Growth 2023-2028

STORE CARDS IN HUNGARY

2023 DEVELOPMENTS

Store cards remain absent from Hungary’s financial cards and payments industry

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