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Womenswear in Sweden

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    Report

  • 28 Pages
  • January 2025
  • Region: Sweden
  • Euromonitor International
  • ID: 2870308
As the largest category within apparel, womenswear in Sweden followed similar trends to the broader apparel sector in 2024, with a decline in retail volume sales, while retail value sales remained positive. However, the volume performance showed improvement compared to 2023, while value growth slowed, primarily due to subsiding inflation. Rising living costs, frequent discounting, and extended sales periods dampened consumer spending in 2024.

The Womenswear in Sweden report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Women's Nightwear, Women's Outerwear, Women's Swimwear, Women's Underwear.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Womenswear market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2024 DEVELOPMENTS
  • Social media and impulse buying support sales of womenswear in 2024
  • Domestic, low-cost fashion retailers retain the leading positions in womenswear
  • Fashion trends and sustainability support growth for second-hand and vintage goods
PROSPECTS AND OPPORTUNITIES
  • Ultra-fast fashion brands are expected to be challenged by heightened ethical concerns
  • High maturity and frequent sales is set to challenge womenswear over the forecast period
  • Players will increasingly focus on omnichannel strategies, supporting sales through retail e-commerce
CATEGORY DATA
  • Table 1 Sales of Womenswear by Category: Volume 2019-2024
  • Table 2 Sales of Womenswear by Category: Value 2019-2024
  • Table 3 Sales of Womenswear by Category: % Volume Growth 2019-2024
  • Table 4 Sales of Womenswear by Category: % Value Growth 2019-2024
  • Table 5 NBO Company Shares of Womenswear: % Value 2020-2024
  • Table 6 LBN Brand Shares of Womenswear: % Value 2021-2024
  • Table 7 NBO Company Shares of Women's Nightwear: % Value 2020-2024
  • Table 8 LBN Brand Shares of Women's Nightwear: % Value 2021-2024
  • Table 9 NBO Company Shares of Women's Outerwear: % Value 2020-2024
  • Table 10 LBN Brand Shares of Women's Outerwear: % Value 2021-2024
  • Table 11 NBO Company Shares of Women’s Swimwear: % Value 2020-2024
  • Table 12 LBN Brand Shares of Women’s Swimwear: % Value 2021-2024
  • Table 13 NBO Company Shares of Women's Underwear: % Value 2020-2024
  • Table 14 LBN Brand Shares of Women's Underwear: % Value 2021-2024
  • Table 15 Forecast Sales of Womenswear by Category: Volume 2024-2029
  • Table 16 Forecast Sales of Womenswear by Category: Value 2024-2029
  • Table 17 Forecast Sales of Womenswear by Category: % Volume Growth 2024-2029
  • Table 18 Forecast Sales of Womenswear by Category: % Value Growth 2024-2029
APPAREL AND FOOTWEAR IN SWEDEN
EXECUTIVE SUMMARY
  • Apparel and footwear in 2024: The big picture
  • 2024 key trends
  • Competitive landscape
  • Retailing developments
  • What next for apparel and footwear?
MARKET DATA
  • Table 19 Sales of Apparel and Footwear by Category: Volume 2019-2024
  • Table 20 Sales of Apparel and Footwear by Category: Value 2019-2024
  • Table 21 Sales of Apparel and Footwear by Category: % Volume Growth 2019-2024
  • Table 22 Sales of Apparel and Footwear by Category: % Value Growth 2019-2024
  • Table 23 NBO Company Shares of Apparel and Footwear: % Value 2020-2024
  • Table 24 LBN Brand Shares of Apparel and Footwear: % Value 2021-2024
  • Table 25 Distribution of Apparel and Footwear by Format: % Value 2019-2024
  • Table 26 Distribution of Apparel and Footwear by Format and Category: % Value 2024
  • Table 27 Forecast Sales of Apparel and Footwear by Category: Volume 2024-2029
  • Table 28 Forecast Sales of Apparel and Footwear by Category: Value 2024-2029
  • Table 29 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2024-2029
  • Table 30 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
  • Summary 1 Research Sources