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Womenswear in Morocco

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    Report

  • 26 Pages
  • December 2024
  • Region: Morocco
  • Euromonitor International
  • ID: 2878327
Womenswear in Morocco continues to display robust sales in 2024, with a more upbeat performance in volume terms. Demand for womenswear remained stable despite the challenging economic environment and pressure on consumer spending. Due to Morocco's hot climate, loose trousers, loose tops, and dresses are very popular. Dresses cater to both conservative and less conservative women. Locals remain price-conscious and are drawn towards cheaper apparel.

The Womenswear in Morocco report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Women's Nightwear, Women's Outerwear, Women's Swimwear, Women's Underwear.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Womenswear market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2024 DEVELOPMENTS
  • Womenswear posts solid volume growth
  • Price is key factor in purchasing decision
  • Private label lines thrive in womenswear
PROSPECTS AND OPPORTUNITIES
  • Sportswear to increase in popularity among Moroccan woman
  • Promotions required to support needs of Moroccan women
  • Sustainability will become a key focus
CATEGORY DATA
  • Table 1 Sales of Womenswear by Category: Volume 2019-2024
  • Table 2 Sales of Womenswear by Category: Value 2019-2024
  • Table 3 Sales of Womenswear by Category: % Volume Growth 2019-2024
  • Table 4 Sales of Womenswear by Category: % Value Growth 2019-2024
  • Table 5 NBO Company Shares of Womenswear: % Value 2020-2024
  • Table 6 LBN Brand Shares of Womenswear: % Value 2021-2024
  • Table 7 NBO Company Shares of Women's Nightwear: % Value 2020-2024
  • Table 8 LBN Brand Shares of Women's Nightwear: % Value 2021-2024
  • Table 9 NBO Company Shares of Women's Outerwear: % Value 2020-2024
  • Table 10 LBN Brand Shares of Women's Outerwear: % Value 2021-2024
  • Table 11 NBO Company Shares of Women’s Swimwear: % Value 2020-2024
  • Table 12 LBN Brand Shares of Women’s Swimwear: % Value 2021-2024
  • Table 13 NBO Company Shares of Women's Underwear: % Value 2020-2024
  • Table 14 LBN Brand Shares of Women's Underwear: % Value 2021-2024
  • Table 15 Forecast Sales of Womenswear by Category: Volume 2024-2029
  • Table 16 Forecast Sales of Womenswear by Category: Value 2024-2029
  • Table 17 Forecast Sales of Womenswear by Category: % Volume Growth 2024-2029
  • Table 18 Forecast Sales of Womenswear by Category: % Value Growth 2024-2029
APPAREL AND FOOTWEAR IN MOROCCO
EXECUTIVE SUMMARY
  • Apparel and footwear in 2024: The big picture
  • 2024 key trends
  • Competitive landscape
  • Retailing developments
  • What next for apparel and footwear?
MARKET DATA
  • Table 19 Sales of Apparel and Footwear by Category: Volume 2019-2024
  • Table 20 Sales of Apparel and Footwear by Category: Value 2019-2024
  • Table 21 Sales of Apparel and Footwear by Category: % Volume Growth 2019-2024
  • Table 22 Sales of Apparel and Footwear by Category: % Value Growth 2019-2024
  • Table 23 NBO Company Shares of Apparel and Footwear: % Value 2020-2024
  • Table 24 LBN Brand Shares of Apparel and Footwear: % Value 2021-2024
  • Table 25 Distribution of Apparel and Footwear by Format: % Value 2019-2024
  • Table 26 Distribution of Apparel and Footwear by Format and Category: % Value 2024
  • Table 27 Forecast Sales of Apparel and Footwear by Category: Volume 2024-2029
  • Table 28 Forecast Sales of Apparel and Footwear by Category: Value 2024-2029
  • Table 29 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2024-2029
  • Table 30 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
  • Summary 1 Research Sources