Juice in Vietnam

Off-trade volume sales of juice in Vietnam declined further in 2025, with value growth stagnating as economic uncertainty and inflation kept consumers highly price-sensitive. Despite this, demand remained above pre-pandemic levels, as juice retained its appeal as a healthier alternative to carbonates. On-trade sales, however, surged, fuelled by a sharp rise in international tourism, with hotels, cafés, and restaurants benefiting from demand for refreshing, health-oriented beverages.

This report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2020-2025), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution, packaging or pricing issues. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: 100% Juice, Coconut and Other Plant Waters, Juice Drinks (up to 24% Juice), Nectars.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Juice market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.