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Consumer Health in Slovakia

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    Report

  • 107 Pages
  • October 2024
  • Region: Slovakia
  • Euromonitor International
  • ID: 2882595
Over the past two years, economic pressures and geopolitical challenges have had a significant effect on the consumer health market in Slovakia. While inflation had eased to 3.4% by February 2024 significantly lower than average rate of 11.5% recorded in 2023, many Slovak consumers remain cautious in their spending and are increasingly turning to private label ranges and generics.

The Consumer Health in Slovakia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Consumer Health market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

EXECUTIVE SUMMARY
  • Consumer health in 2024: The big picture
  • 2024 key trends
  • Competitive landscape
  • Retailing developments
  • What next for consumer health?
MARKET INDICATORS
  • Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2019-2024
  • Table 2 Life Expectancy at Birth 2019-2024
MARKET DATA
  • Table 3 Sales of Consumer Health by Category: Value 2019-2024
  • Table 4 Sales of Consumer Health by Category: % Value Growth 2019-2024
  • Table 5 NBO Company Shares of Consumer Health: % Value 2020-2024
  • Table 6 LBN Brand Shares of Consumer Health: % Value 2021-2024
  • Table 7 Penetration of Private Label in Consumer Health by Category: % Value 2019-2024
  • Table 8 Distribution of Consumer Health by Format: % Value 2019-2024
  • Table 9 Distribution of Consumer Health by Format and Category: % Value 2024
  • Table 10 Forecast Sales of Consumer Health by Category: Value 2024-2029
  • Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2024-2029
APPENDIX
  • OTC registration and classification
  • Vitamins and dietary supplements registration and classification
  • Self-medication/self-care and preventive medicine
  • Switches
  • Summary 1 OTC: Switches 2023-2024
DISCLAIMERDEFINITIONS
SOURCES
  • Summary 2 Research Sources
ANALGESICS IN SLOVAKIAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Consumption of analgesics is expected to stabilise
  • GSK’s Panadol brand is poised for recovery, while Nurofen could suffer from previous over-purchasing
  • Brighter performance for topical analgesics/anaesthetic
PROSPECTS AND OPPORTUNITIES
  • Optimistic outlook for the coming years
  • Manufacturers will focus on differentiation to stimulate demand
  • Traditional pharmacies will remain dominant channel of distribution
CATEGORY DATA
  • Table 12 Sales of Analgesics by Category: Value 2019-2024
  • Table 13 Sales of Analgesics by Category: % Value Growth 2019-2024
  • Table 14 NBO Company Shares of Analgesics: % Value 2020-2024
  • Table 15 LBN Brand Shares of Analgesics: % Value 2021-2024
  • Table 16 Forecast Sales of Analgesics by Category: Value 2024-2029
  • Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2024-2029
COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN SLOVAKIAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Continued growth in 2024
  • Climate change leads to increase in seasonal allergies, which favours sales of antihistamines/allergy remedies
  • Social media becomes important marketing tool
PROSPECTS AND OPPORTUNITIES
  • Continued growth expected, but high level of saturation in certain segments could limit demand
  • Seasonal allergies could see increase in duration
  • Omnichannel approach is set to continue to gain traction
CATEGORY DATA
  • Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2019-2024
  • Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2019-2024
  • Table 20 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2020-2024
  • Table 21 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2021-2024
  • Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2024-2029
  • Table 23 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2024-2029
DIGESTIVE REMEDIES IN SLOVAKIAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Return of international travel and busy lifestyles, combined with high media visibility continues to support demand
  • Paediatric digestive remedies remains underdeveloped, with demand centred around a few brands
  • Proton pump inhibitors perform especially well, while supply of H2 blockers remains uncertain
PROSPECTS AND OPPORTUNITIES
  • Healthy growth expected, fuelled by busier, more stressful lifestyles
  • Increasing focus on younger generation
  • Increasing demand for probiotics could limit demand for digestive remedies
CATEGORY DATA
  • Table 24 Sales of Digestive Remedies by Category: Value 2019-2024
  • Table 25 Sales of Digestive Remedies by Category: % Value Growth 2019-2024
  • Table 26 NBO Company Shares of Digestive Remedies: % Value 2020-2024
  • Table 27 LBN Brand Shares of Digestive Remedies: % Value 2021-2024
  • Table 28 Forecast Sales of Digestive Remedies by Category: Value 2024-2029
  • Table 29 Forecast Sales of Digestive Remedies by Category: % Value Growth 2024-2029
DERMATOLOGICALS IN SLOVAKIAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Dermatologicals continue on positive growth trajectory
  • Haemorrhoid treatments to see further growth as poor dietary choices impact consumer health
  • Paediatric dermatologicals perform well
PROSPECTS AND OPPORTUNITIES
  • Environmental factors will impact demand for dermatologicals
  • Hair loss treatments will continue to thrive, despite competition from beauty products
  • Digitalisation and improved marketing communication will drive future sales
CATEGORY DATA
  • Table 30 Sales of Dermatologicals by Category: Value 2019-2024
  • Table 31 Sales of Dermatologicals by Category: % Value Growth 2019-2024
  • Table 32 NBO Company Shares of Dermatologicals: % Value 2020-2024
  • Table 33 LBN Brand Shares of Dermatologicals: % Value 2021-2024
  • Table 34 LBN Brand Shares of Hair Loss Treatments: % Value 2021-2024
  • Table 35 Forecast Sales of Dermatologicals by Category: Value 2024-2029
  • Table 36 Forecast Sales of Dermatologicals by Category: % Value Growth 2024-2029
NRT SMOKING CESSATION AIDS IN SLOVAKIAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Demand for NRT smoking cessation aids continues to grow, despite minimal financial support for such items
  • NRT lozenges benefit from increasing visibility and marketing support
  • Shift towards vaping poses significant competition
PROSPECTS AND OPPORTUNITIES
  • Greater commitment to advertising to sustain further growth, although rising competition from smoking alternatives could limit expansion potential
  • Electronic cigarettes and nicotine pouches are to be taxed from 2025
  • Potential deregulation of distribution and government reimbursement could boost future demand
CATEGORY INDICATORS
  • Table 37 Number of Smokers by Gender 2019-2024
CATEGORY DATA
  • Table 38 Sales of NRT Smoking Cessation Aids by Category: Value 2019-2024
  • Table 39 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2019-2024
  • Table 40 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2020-2024
  • Table 41 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2021-2024
  • Table 42 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2024-2029
  • Table 43 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2024-2029
SLEEP AIDS IN SLOVAKIAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Continued growth for sleep aids despite economy showing signs of recovery
  • Herbal options remain dominant
  • Competitive landscape remains stable despite increasing competition from dietary supplements
PROSPECTS AND OPPORTUNITIES
  • Digital devices and longer screen times will fuel demand
  • Intensified competition from dietary supplements
  • Conservative distribution stance poses limitations on further expansion
CATEGORY DATA
  • Table 44 Sales of Sleep Aids: Value 2019-2024
  • Table 45 Sales of Sleep Aids: % Value Growth 2019-2024
  • Table 46 NBO Company Shares of Sleep Aids: % Value 2020-2024
  • Table 47 LBN Brand Shares of Sleep Aids: % Value 2021-2024
  • Table 48 Forecast Sales of Sleep Aids: Value 2024-2029
  • Table 49 Forecast Sales of Sleep Aids: % Value Growth 2024-2029
EYE CARE IN SLOVAKIAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Prolonged pollen season and associated allergies support growth of allergy eye care, although few OTC brands are available
  • Standard eye care sees stable demand, supported by central role of digital devices
  • Consumer are increasingly seeking herbal/traditional eye care solutions
PROSPECTS AND OPPORTUNITIES
  • Lifestyle trends and ageing population will continue to support demand for eye care
  • Allergy eye care will remain key driver of growth
  • Players will launch more sophisticated eye care products to compete with vitamins and dietary supplements
CATEGORY DATA
  • Table 50 Sales of Eye Care by Category: Value 2019-2024
  • Table 51 Sales of Eye Care by Category: % Value Growth 2019-2024
  • Table 52 NBO Company Shares of Eye Care: % Value 2020-2024
  • Table 53 LBN Brand Shares of Eye Care: % Value 2021-2024
  • Table 54 Forecast Sales of Eye Care by Category: Value 2024-2029
  • Table 55 Forecast Sales of Eye Care by Category: % Value Growth 2024-2029
WOUND CARE IN SLOVAKIAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Demand for wound care will be boosted by increasing tourism
  • Sales of new passenger cars will boost sales of first aid kits
  • Private label pose threat to established wound care brands
PROSPECTS AND OPPORTUNITIES
  • Wound care products to see steady, albeit modest growth
  • Competitive landscape to remain unchanged
  • E-commerce expected to see very little development
CATEGORY DATA
  • Table 56 Sales of Wound Care by Category: Value 2019-2024
  • Table 57 Sales of Wound Care by Category: % Value Growth 2019-2024
  • Table 58 NBO Company Shares of Wound Care: % Value 2020-2024
  • Table 59 LBN Brand Shares of Wound Care: % Value 2021-2024
  • Table 60 Forecast Sales of Wound Care by Category: Value 2024-2029
  • Table 61 Forecast Sales of Wound Care by Category: % Value Growth 2024-2029
VITAMINS IN SLOVAKIAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Vitamins market enters a correction phase, following pandemic-driven fluctuations
  • Multivitamins sees healthy performance
  • Low vitamin D intake in Slovakia could have health implications
PROSPECTS AND OPPORTUNITIES
  • Modest growth for vitamins in the coming years
  • Traditional pharmacies will remain key channel for vitamins
  • Liposomal vitamins represent breakthrough in absorption and efficiency
CATEGORY DATA
  • Table 62 Sales of Vitamins by Category: Value 2019-2024
  • Table 63 Sales of Vitamins by Category: % Value Growth 2019-2024
  • Table 64 Sales of Multivitamins by Positioning: % Value 2019-2024
  • Table 65 NBO Company Shares of Vitamins: % Value 2020-2024
  • Table 66 LBN Brand Shares of Vitamins: % Value 2021-2024
  • Table 67 Forecast Sales of Vitamins by Category: Value 2024-2029
  • Table 68 Forecast Sales of Vitamins by Category: % Value Growth 2024-2029
DIETARY SUPPLEMENTS IN SLOVAKIAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Probiotics benefit from growing consumer interest in gut health
  • Concept of “beauty from within” gains traction
  • Slovak consumers turn to social media for dietary supplement recommendations
PROSPECTS AND OPPORTUNITIES
  • Beauty, stress management and mental health will be key areas of focus for dietary supplements
  • Possible movement towards a harmonised market for dietary supplements
  • New product launches will support demand
CATEGORY DATA
  • Table 69 Sales of Dietary Supplements by Category: Value 2019-2024
  • Table 70 Sales of Dietary Supplements by Category: % Value Growth 2019-2024
  • Table 71 Sales of Dietary Supplements by Positioning: % Value 2019-2024
  • Table 72 NBO Company Shares of Dietary Supplements: % Value 2020-2024
  • Table 73 LBN Brand Shares of Dietary Supplements: % Value 2021-2024
  • Table 74 Forecast Sales of Dietary Supplements by Category: Value 2024-2029
  • Table 75 Forecast Sales of Dietary Supplements by Category: % Value Growth 2024-2029
WEIGHT MANAGEMENT AND WELLBEING IN SLOVAKIAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Slimming teas and meal replacement products are key drivers of growth
  • Meal replacement products see slowdown in growth
  • Natural ingredients are key attraction for consumers
PROSPECTS AND OPPORTUNITIES
  • Slimming teas and meal replacement products will benefit from their compatibility with busy, on-the-go lifestyles
  • Tax on sweetened beverages due to come into effect from 1st January 2025
  • E-commerce is set to grow further, capitalising on convenience and price advantages
CATEGORY DATA
  • Table 76 Sales of Weight Management and Wellbeing by Category: Value 2019-2024
  • Table 77 Sales of Weight Management and Wellbeing by Category: % Value Growth 2019-2024
  • Table 78 NBO Company Shares of Weight Management and Wellbeing: % Value 2020-2024
  • Table 79 LBN Brand Shares of Weight Management and Wellbeing: % Value 2021-2024
  • Table 80 Forecast Sales of Weight Management and Wellbeing by Category: Value 2024-2029
  • Table 81 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2024-2029
SPORTS NUTRITION IN SLOVAKIAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Increasing popularity of sport and fitness activities drives demand for sports nutrition products
  • GymBeam secures its dominance in the local market
  • Sports protein RTD retains niche status, despite healthy growth
PROSPECTS AND OPPORTUNITIES
  • Continued trend towards healthy lifestyles will support demand for sports nutrition
  • Protein/energy bars offer wider opportunities to grow
  • E-commerce will continue to perform strongly
CATEGORY DATA
  • Table 82 Sales of Sports Nutrition by Category: Value 2019-2024
  • Table 83 Sales of Sports Nutrition by Category: % Value Growth 2019-2024
  • Table 84 NBO Company Shares of Sports Nutrition: % Value 2020-2024
  • Table 85 LBN Brand Shares of Sports Nutrition: % Value 2021-2024
  • Table 86 Forecast Sales of Sports Nutrition by Category: Value 2024-2029
  • Table 87 Forecast Sales of Sports Nutrition by Category: % Value Growth 2024-2029
HERBAL/TRADITIONAL PRODUCTS IN SLOVAKIAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Growing consumer interest in herbal/traditional products, with cough, cold and allergy remedies leading the way
  • Sale of CBD products remains limited in Slovakia
  • Consumers seeking value for money drives momentum in e-commerce
PROSPECTS AND OPPORTUNITIES
  • Consumers looking to prevent side effects will seek more natural, herbal alternatives
  • Herbal/traditional digestive remedies will see further development
  • Supplier landscape is expected to remain fragmented with new players expected to enter the market
CATEGORY DATA
  • Table 88 Sales of Herbal/Traditional Products by Category: Value 2019-2024
  • Table 89 Sales of Herbal/Traditional Products by Category: % Value Growth 2019-2024
  • Table 90 NBO Company Shares of Herbal/Traditional Products: % Value 2020-2024
  • Table 91 LBN Brand Shares of Herbal/Traditional Products: % Value 2021-2024
  • Table 92 Forecast Sales of Herbal/Traditional Products by Category: Value 2024-2029
  • Table 93 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2024-2029
PAEDIATRIC CONSUMER HEALTH IN SLOVAKIAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Effect of stockpiling from previous years impacts paediatric analgesics
  • Rebound in paediatric vitamins and dietary supplements, driven by immunity focus and brand innovation
  • Expanding product portfolios increasingly cover paediatric consumer health products
PROSPECTS AND OPPORTUNITIES
  • Brands will leverage growing demand from Slovak parents despite falling birth rate
  • Paediatric vitamins and dietary supplements will continue to expand
  • Trend towards natural products to increase in paediatric dermatologicals
CATEGORY DATA
  • Table 94 Sales of Paediatric Consumer Health by Category: Value 2019-2024
  • Table 95 Sales of Paediatric Consumer Health by Category: % Value Growth 2019-2024
  • Table 96 NBO Company Shares of Paediatric Consumer Health: % Value 2020-2024
  • Table 97 LBN Brand Shares of Paediatric Consumer Health: % Value 2021-2024
  • Table 98 Forecast Sales of Paediatric Consumer Health by Category: Value 2024-2029
  • Table 99 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2024-2029