Womenswear in Australia

Sales of womenswear in Australia continue to fluctuate in 2024, with 4% retail value growth to take the category to AUD11.8 billion, with retail volumes subdued at 1% growth following a fall in demand the previous year. Over the review period, the category has been impacted first by the emergence of COVID-19 and resulting lockdowns, followed by the post-pandemic resurgence in consumer spending and emphasis on recovery, with womenswear benefiting from a renewed interest in updated wardrobes.

The Womenswear in Australia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Women's Nightwear, Women's Outerwear, Women's Swimwear, Women's Underwear.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Womenswear market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.