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Apparel and Footwear in Indonesia

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    Report

  • 85 Pages
  • November 2023
  • Region: Indonesia
  • Euromonitor International
  • ID: 2888792
Retail sales of apparel and footwear in Indonesia registered relatively modest growth in constant value terms in 2023, when compared to the previous two years. As the country emerged from the pandemic, Indonesians became increasingly keen to travel, socialise and spend more time outside the home. This fuelled demand for apparel and footwear in 2021 and 2022, as consumers paid more attention to their appearance.

The Apparel and Footwear in Indonesia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: Apparel, Footwear, Sportswear.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Apparel and Footwear market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

APPAREL AND FOOTWEAR IN INDONESIA
EXECUTIVE SUMMARY
  • Apparel and footwear in 2023: The big picture
  • 2023 key trends
  • Competitive landscape
  • Retailing developments
  • What next for apparel and footwear?
MARKET DATA
  • Table 1 Sales of Apparel and Footwear by Category: Volume 2018-2023
  • Table 2 Sales of Apparel and Footwear by Category: Value 2018-2023
  • Table 3 Sales of Apparel and Footwear by Category: % Volume Growth 2018-2023
  • Table 4 Sales of Apparel and Footwear by Category: % Value Growth 2018-2023
  • Table 5 NBO Company Shares of Apparel and Footwear: % Value 2019-2023
  • Table 6 LBN Brand Shares of Apparel and Footwear: % Value 2020-2023
  • Table 7 Distribution of Apparel and Footwear by Format: % Value 2018-2023
  • Table 8 Distribution of Apparel and Footwear by Format and Category: % Value 2023
  • Table 9 Forecast Sales of Apparel and Footwear by Category: Volume 2023-2028
  • Table 10 Forecast Sales of Apparel and Footwear by Category: Value 2023-2028
  • Table 11 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2023-2028
  • Table 12 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
  • Summary 1 Research Sources
WOMENSWEAR IN INDONESIAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Slower growth for womenswear in 2023, as consumers remain cautious about discretionary spending
  • Modest wear and Korean fashion are key drivers of growth
  • Social media marketing remains important, especially when targeting younger consumers
PROSPECTS AND OPPORTUNITIES
  • Modest wear will represent a growing opportunity for womenswear businesses
  • Closure of TikTok Shop presents opportunities for Shopee
  • Uniqlo to forge ahead as local players make their mark
CATEGORY DATA
  • Table 103 Sales of Womenswear by Category: Volume 2018-2023
  • Table 104 Sales of Womenswear by Category: Value 2018-2023
  • Table 105 Sales of Womenswear by Category: % Volume Growth 2018-2023
  • Table 106 Sales of Womenswear by Category: % Value Growth 2018-2023
  • Table 107 NBO Company Shares of Womenswear: % Value 2019-2023
  • Table 108 LBN Brand Shares of Womenswear: % Value 2020-2023
  • Table 109 NBO Company Shares of Women's Nightwear: % Value 2019-2023
  • Table 110 LBN Brand Shares of Women's Nightwear: % Value 2020-2023
  • Table 111 NBO Company Shares of Women's Outerwear: % Value 2019-2023
  • Table 112 LBN Brand Shares of Women's Outerwear: % Value 2020-2023
  • Table 113 NBO Company Shares of Women’s Swimwear: % Value 2019-2023
  • Table 114 LBN Brand Shares of Women’s Swimwear: % Value 2020-2023
  • Table 115 NBO Company Shares of Women's Underwear: % Value 2019-2023
  • Table 116 LBN Brand Shares of Women's Underwear: % Value 2020-2023
  • Table 117 Forecast Sales of Womenswear by Category: Volume 2023-2028
  • Table 118 Forecast Sales of Womenswear by Category: Value 2023-2028
  • Table 119 Forecast Sales of Womenswear by Category: % Volume Growth 2023-2028
  • Table 120 Forecast Sales of Womenswear by Category: % Value Growth 2023-2028
MENSWEAR IN INDONESIAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Casual-inspired designs shape the menswear industry
  • Local brands gain prominence, thanks to popularity of batik
  • Rise of digital media contributes to growing male interest in fashion
PROSPECTS AND OPPORTUNITIES
  • Younger generation will drive future growth in menswear
  • Uniqlo to continue as leading player, thanks to its innovative marketing approach
  • Collaborations between brands will give players access to untapped audiences
CATEGORY DATA
  • Table 13 Sales of Menswear by Category: Volume 2018-2023
  • Table 14 Sales of Menswear by Category: Value 2018-2023
  • Table 15 Sales of Menswear by Category: % Volume Growth 2018-2023
  • Table 16 Sales of Menswear by Category: % Value Growth 2018-2023
  • Table 17 NBO Company Shares of Menswear: % Value 2019-2023
  • Table 18 LBN Brand Shares of Menswear: % Value 2020-2023
  • Table 19 NBO Company Shares of Men’s Outerwear: % Value 2019-2023
  • Table 20 LBN Brand Shares of Men’s Outerwear: % Value 2020-2023
  • Table 21 NBO Company Shares of Men’s Swimwear: % Value 2019-2023
  • Table 22 LBN Brand Shares of Men’s Swimwear: % Value 2020-2023
  • Table 23 NBO Company Shares of Men’s Underwear: % Value 2019-2023
  • Table 24 LBN Brand Shares of Men’s Underwear: % Value 2020-2023
  • Table 25 Forecast Sales of Menswear by Category: Volume 2023-2028
  • Table 26 Forecast Sales of Menswear by Category: Value 2023-2028
  • Table 27 Forecast Sales of Menswear by Category: % Volume Growth 2023-2028
  • Table 28 Forecast Sales of Menswear by Category: % Value Growth 2023-2028
CHILDRENSWEAR IN INDONESIAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Slower growth in childrenswear in 2023
  • Comfort remains an important consideration for parents, but fashion is having a greater impact, due to rise of social media
  • Local independent brands continue to dominate the competitive landscape
PROSPECTS AND OPPORTUNITIES
  • Local brands will continue to dominate sales
  • Social responsibility will become more of a priority
  • Brand collaborations will gather pace, as Blibli links up with Lee Vierra Kids to launch its own children’s swimwear collection
CATEGORY DATA
  • Table 29 Sales of Childrenswear by Category: Volume 2018-2023
  • Table 30 Sales of Childrenswear by Category: Value 2018-2023
  • Table 31 Sales of Childrenswear by Category: % Volume Growth 2018-2023
  • Table 32 Sales of Childrenswear by Category: % Value Growth 2018-2023
  • Table 33 NBO Company Shares of Childrenswear: % Value 2019-2023
  • Table 34 LBN Brand Shares of Childrenswear: % Value 2020-2023
  • Table 35 Forecast Sales of Childrenswear by Category: Volume 2023-2028
  • Table 36 Forecast Sales of Childrenswear by Category: Value 2023-2028
  • Table 37 Forecast Sales of Childrenswear by Category: % Volume Growth 2023-2028
  • Table 38 Forecast Sales of Childrenswear by Category: % Value Growth 2023-2028
SPORTSWEAR IN INDONESIAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Modest sportswear enters the mainstream
  • Yoga and Pilates fuel growth in women’s activewear
  • Sports footwear sees sales boosted by adoption of casual office dress codes
PROSPECTS AND OPPORTUNITIES
  • Continuation of athleisure trend will contribute to healthy growth
  • Growing number of brands will look to penetrate modest sportswear
  • Adidas’ new concept store promises to become a key fashion destination
CATEGORY DATA
  • Table 39 Sales of Sportswear by Category: Value 2018-2023
  • Table 40 Sales of Sportswear by Category: % Value Growth 2018-2023
  • Table 41 NBO Company Shares of Sportswear: % Value 2019-2023
  • Table 42 LBN Brand Shares of Sportswear: % Value 2020-2023
  • Table 43 Distribution of Sportswear by Format: % Value 2018-2023
  • Table 44 Forecast Sales of Sportswear by Category: Value 2023-2028
  • Table 45 Forecast Sales of Sportswear by Category: % Value Growth 2023-2028
JEANS IN INDONESIAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Demand for lower-priced jeans declines in 2023, as consumers cut back on expenditure
  • Rise of planet-friendly denim
  • Uniqlo maintains its leadership, thanks to its broad range of products, quality image and competitive pricing
PROSPECTS AND OPPORTUNITIES
  • Healthy growth expected, with men’s jeans leading the way
  • E-commerce will see further investment
  • Jiniso targets young Indonesians with high-quality offerings, while MAPI shelves collaboration with Pepe Jeans
CATEGORY DATA
  • Table 46 Sales of Jeans by Category: Volume 2018-2023
  • Table 47 Sales of Jeans by Category: Value 2018-2023
  • Table 48 Sales of Jeans by Category: % Volume Growth 2018-2023
  • Table 49 Sales of Jeans by Category: % Value Growth 2018-2023
  • Table 50 Sales of Men’s Jeans by Category: Volume 2018-2023
  • Table 51 Sales of Men’s Jeans by Category: Value 2018-2023
  • Table 52 Sales of Men’s Jeans by Category: % Volume Growth 2018-2023
  • Table 53 Sales of Men’s Jeans by Category: % Value Growth 2018-2023
  • Table 54 Sales of Women’s Jeans by Category: Volume 2018-2023
  • Table 55 Sales of Women’s Jeans by Category: Value 2018-2023
  • Table 56 Sales of Women’s Jeans by Category: % Volume Growth 2018-2023
  • Table 57 Sales of Women’s Jeans by Category: % Value Growth 2018-2023
  • Table 58 NBO Company Shares of Jeans: % Value 2019-2023
  • Table 59 LBN Brand Shares of Jeans: % Value 2020-2023
  • Table 60 Forecast Sales of Jeans by Category: Volume 2023-2028
  • Table 61 Forecast Sales of Jeans by Category: Value 2023-2028
  • Table 62 Forecast Sales of Jeans by Category: % Volume Growth 2023-2028
  • Table 63 Forecast Sales of Jeans by Category: % Value Growth 2023-2028
  • Table 64 Forecast Sales of Men’s Jeans by Category: Volume 2023-2028
  • Table 65 Forecast Sales of Men’s Jeans by Category: Value 2023-2028
  • Table 66 Forecast Sales of Men’s Jeans by Category: % Volume Growth 2023-2028
  • Table 67 Forecast Sales of Men’s Jeans by Category: % Value Growth 2023-2028
  • Table 68 Forecast Sales of Women’s Jeans by Category: Volume 2023-2028
  • Table 69 Forecast Sales of Women’s Jeans by Category: Value 2023-2028
  • Table 70 Forecast Sales of Women’s Jeans by Category: % Volume Growth 2023-2028
  • Table 71 Forecast Sales of Women’s Jeans by Category: % Value Growth 2023-2028
HOSIERY IN INDONESIAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Limited growth in 2023, despite growing athleisure trend
  • Increasing usage of hosiery with health benefits
  • Competitive landscape remains highly fragmented, with little brand loyalty
PROSPECTS AND OPPORTUNITIES
  • Slow recovery, expected, due to consumer preference for lightweight footwear
  • Non-sheer hosiery to remain biggest attraction
  • Local brands to gain prominence in performance socks
CATEGORY DATA
  • Table 72 Sales of Hosiery by Category: Volume 2018-2023
  • Table 73 Sales of Hosiery by Category: Value 2018-2023
  • Table 74 Sales of Hosiery by Category: % Volume Growth 2018-2023
  • Table 75 Sales of Hosiery by Category: % Value Growth 2018-2023
  • Table 76 NBO Company Shares of Hosiery: % Value 2019-2023
  • Table 77 LBN Brand Shares of Hosiery: % Value 2020-2023
  • Table 78 Forecast Sales of Hosiery by Category: Volume 2023-2028
  • Table 79 Forecast Sales of Hosiery by Category: Value 2023-2028
  • Table 80 Forecast Sales of Hosiery by Category: % Volume Growth 2023-2028
  • Table 81 Forecast Sales of Hosiery by Category: % Value Growth 2023-2028
APPAREL ACCESSORIES IN INDONESIAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Decline in mask wearing has negative impact on sales
  • Hijabs cater to a variety of tastes and preferences
  • Pashminas are very much on-trend
PROSPECTS AND OPPORTUNITIES
  • Burgeoning hijab movement will help to drive growth over the forecast period
  • Sports hijabs will meet the needs of active Muslim women
  • H&M will continue as leading player in highly fragmented marketplace
CATEGORY DATA
  • Table 82 Sales of Apparel Accessories by Category: Volume 2018-2023
  • Table 83 Sales of Apparel Accessories by Category: Value 2018-2023
  • Table 84 Sales of Apparel Accessories by Category: % Volume Growth 2018-2023
  • Table 85 Sales of Apparel Accessories by Category: % Value Growth 2018-2023
  • Table 86 NBO Company Shares of Apparel Accessories: % Value 2019-2023
  • Table 87 LBN Brand Shares of Apparel Accessories: % Value 2020-2023
  • Table 88 Forecast Sales of Apparel Accessories by Category: Volume 2023-2028
  • Table 89 Forecast Sales of Apparel Accessories by Category: Value 2023-2028
  • Table 90 Forecast Sales of Apparel Accessories by Category: % Volume Growth 2023-2028
  • Table 91 Forecast Sales of Apparel Accessories by Category: % Value Growth 2023-2028
FOOTWEAR IN INDONESIAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Lower ticket items gain momentum
  • Social media marketing gathers pace
  • Local brands enjoy rising interest while sportswear brands continue to grow
PROSPECTS AND OPPORTUNITIES
  • Healthy growth expected, with casual styles leading the way
  • Domestic players face ongoing challenges
  • MAPA partners with Aldo International Group to manage 21 stores in Indonesia
CATEGORY DATA
  • Table 92 Sales of Footwear by Category: Volume 2018-2023
  • Table 93 Sales of Footwear by Category: Value 2018-2023
  • Table 94 Sales of Footwear by Category: % Volume Growth 2018-2023
  • Table 95 Sales of Footwear by Category: % Value Growth 2018-2023
  • Table 96 NBO Company Shares of Footwear: % Value 2019-2023
  • Table 97 LBN Brand Shares of Footwear: % Value 2020-2023
  • Table 98 Distribution of Footwear by Format: % Value 2018-2023
  • Table 99 Forecast Sales of Footwear by Category: Volume 2023-2028
  • Table 100 Forecast Sales of Footwear by Category: Value 2023-2028
  • Table 101 Forecast Sales of Footwear by Category: % Volume Growth 2023-2028
  • Table 102 Forecast Sales of Footwear by Category: % Value Growth 2023-2028