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RTD Tea in Kenya

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    Report

  • 20 Pages
  • January 2022
  • Region: Kenya
  • Euromonitor International
  • ID: 2888797
The distribution of RTD tea remains very limited in Kenya, with a very low level of consumer awareness. Kenya is a tea-drinking country (as well as a major exporter of tea), but most local consumers prefer their tea to be freshly brewed, rather than in bottles or cans. Manufacturers of RTD tea are seeking to raise awareness of their brands by promoting them on social media.

This 'RTD Tea in Kenya' report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2017-2021), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution, packaging or pricing issues. Forecasts to 2026 illustrate how the market is set to change.

Product coverage: Carbonated RTD Tea and Kombucha, Still RTD Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the RTD Tea market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

The analyst has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, the analyst has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of Contents

KEY DATA FINDINGS
2021 DEVELOPMENTS
  • Kenyans love tea - as long as it is in a cup
  • Economic shock of pandemic weighs on demand
  • Charitable donations help to raise the profile of Kabaki Kenyan Purple Tea
PROSPECTS AND OPPORTUNITIES
  • In spite of widening distribution, demand will remain limited
  • Organic RTD tea will be a growth driver
SOFT DRINKS IN KENYA
EXECUTIVE SUMMARY
  • Soft drinks in 2021: The big picture
  • 2021 key trends
  • Competitive landscape
  • Retailing developments
  • Foodservice vs retail split
  • What next for soft drinks?
MARKET DATA
  • Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2016-2021
  • Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2016-2021
  • Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2016-2021
  • Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2016-2021
  • Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2020
  • Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2020
  • Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2020
  • Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2020
  • Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2016-2021
  • Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2016-2021
  • Table 11 Off-trade Sales of Soft Drinks by Category: Value 2016-2021
  • Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2016-2021
  • Table 13 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2017-2021
  • Table 14 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2018-2021
  • Table 15 NBO Company Shares of Off-trade Soft Drinks: % Value 2017-2021
  • Table 16 LBN Brand Shares of Off-trade Soft Drinks: % Value 2018-2021
  • Table 17 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2016-2021
  • Table 18 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2021
  • Table 19 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2021-2026
  • Table 20 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2021-2026
  • Table 21 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2021-2026
  • Table 22 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2021-2026
  • Table 23 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2021-2026
  • Table 24 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2021-2026
  • Table 25 Forecast Off-trade Sales of Soft Drinks by Category: Value 2021-2026
  • Table 26 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2021-2026
DISCLAIMER
SOURCES
  • Summary 1 Research Sources