Alcoholic Drinks in India - Research and Markets

In 2023, the alcoholic drinks industry in India maintained dynamic total volume growth, although the rate of increase slowed compared with 2021 and 2022, as sales had already exceeded the pre-pandemic level the previous year. In addition, a greater number of consumers turned to on-trade consumption in 2023. When consumers drink outside the home, they typically reduce their overall consumption volume, due to higher on-trade prices compared with off-trade prices.

The Alcoholic Drinks in India report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2019-2023), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Beer, Cider/Perry, RTDs, Spirits, Wine.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

Get a detailed picture of the Alcoholic Drinks market
Pinpoint growth sectors and identify factors driving change
Understand the competitive environment, the market’s major players and leading brands
Use five-year forecasts to assess how the market is predicted to develop.

EXECUTIVE SUMMARY

Alcoholic drinks in 2023: The big picture
2023 key trends
Competitive landscape
Retailing developments
On-trade vs off-trade split
What next for alcoholic drinks?

MARKET BACKGROUND

Legislation
Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
Table 1 Number of On-trade Establishments by Type 2017-2023

TAXATION AND DUTY LEVIES

Summary 1 Taxation and Duty Levies on Alcoholic Drinks 2023

OPERATING ENVIRONMENT

Contraband/parallel trade
Duty free
Cross-border/private imports

KEY NEW PRODUCT LAUNCHES

Outlook

MARKET INDICATORS

Table 2 Retail Consumer Expenditure on Alcoholic Drinks 2018-2023

MARKET DATA

Table 3 Sales of Alcoholic Drinks by Category: Total Volume 2018-2023
Table 4 Sales of Alcoholic Drinks by Category: Total Value 2018-2023
Table 5 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2018-2023
Table 6 Sales of Alcoholic Drinks by Category: % Total Value Growth 2018-2023
Table 7 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2023
Table 8 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2023
Table 9 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2023
Table 10 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2023
Table 11 GBO Company Shares of Alcoholic Drinks: % Total Volume 2019-2023
Table 12 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2018-2023
Table 13 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2023
Table 14 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2023-2028
Table 15 Forecast Sales of Alcoholic Drinks by Category: Total Value 2023-2028
Table 16 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2023-2028
Table 17 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2023-2028

DISCLAIMER

SOURCES

Summary 2 Research Sources

BEER IN INDIAKEY DATA FINDINGS

2023 DEVELOPMENTS

Beer witnesses a slowdown, following two years of exceptional growth
Heineken leads the oligopoly in beer in India
A challenging macroeconomic environment and the associated rising cost of living hinder the growth of smaller players in craft beer

PROSPECTS AND OPPORTUNITIES

Lack of differentiation in taxation between low ABV and high ABV categories, coupled with the inability to set prices, restricts the growth of beer
Premiumisation will remain a strategic priority for companies throughout the forecast period
Retail e-commerce remains underdeveloped and has scope for expansion

CATEGORY BACKGROUND

Lager price band methodology
Summary 3 Lager by Price Band 2023
Table 18 Number of Breweries 2019-2023

CATEGORY DATA

Table 19 Sales of Beer by Category: Total Volume 2018-2023
Table 20 Sales of Beer by Category: Total Value 2018-2023
Table 21 Sales of Beer by Category: % Total Volume Growth 2018-2023
Table 22 Sales of Beer by Category: % Total Value Growth 2018-2023
Table 23 Sales of Beer by Off-trade vs On-trade: Volume 2018-2023
Table 24 Sales of Beer by Off-trade vs On-trade: Value 2018-2023
Table 25 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2018-2023
Table 26 Sales of Beer by Off-trade vs On-trade: % Value Growth 2018-2023
Table 27 Sales of Beer by Craft vs Standard 2018-2023
Table 28 GBO Company Shares of Beer: % Total Volume 2019-2023
Table 29 NBO Company Shares of Beer: % Total Volume 2019-2023
Table 30 LBN Brand Shares of Beer: % Total Volume 2020-2023
Table 31 Forecast Sales of Beer by Category: Total Volume 2023-2028
Table 32 Forecast Sales of Beer by Category: Total Value 2023-2028
Table 33 Forecast Sales of Beer by Category: % Total Volume Growth 2023-2028
Table 34 Forecast Sales of Beer by Category: % Total Value Growth 2023-2028

WINE IN INDIAKEY DATA FINDINGS

2023 DEVELOPMENTS

Wine consumption in India is being driven by Millennials, and growing demand for premium products
Samant Soma Wines leads wine due to its extensive product range and strong focus on wine tourism
India is witnessing demand for imported wines from various countries

PROSPECTS AND OPPORTUNITIES

A low base and more women entering the workforce expected to drive growth, but inflation remains a significant obstacle
India likely to continue to see a rise in experiential stores during the forecast period

CATEGORY DATA

Table 35 Sales of Wine by Category: Total Volume 2018-2023
Table 36 Sales of Wine by Category: Total Value 2018-2023
Table 37 Sales of Wine by Category: % Total Volume Growth 2018-2023
Table 38 Sales of Wine by Category: % Total Value Growth 2018-2023
Table 39 Sales of Wine by Off-trade vs On-trade: Volume 2018-2023
Table 40 Sales of Wine by Off-trade vs On-trade: Value 2018-2023
Table 41 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2018-2023
Table 42 Sales of Wine by Off-trade vs On-trade: % Value Growth 2018-2023
Table 43 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2018-2023
Table 44 Sales of Still Rosé Wine by Price Segment: % Off-trade Volume 2018-2023
Table 45 Sales of Still White Wine by Price Segment: % Off-trade Volume 2018-2023
Table 46 Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2018-2023
Table 47 GBO Company Shares of Still Light Grape Wine: % Total Volume 2019-2023
Table 48 NBO Company Shares of Still Light Grape Wine: % Total Volume 2019-2023
Table 49 LBN Brand Shares of Still Light Grape Wine: % Total Volume 2020-2023
Table 50 GBO Company Shares of Champagne: % Total Volume 2019-2023
Table 51 NBO Company Shares of Champagne: % Total Volume 2019-2023
Table 52 LBN Brand Shares of Champagne: % Total Volume 2020-2023
Table 53 GBO Company Shares of Other Sparkling Wine: % Total Volume 2019-2023
Table 54 NBO Company Shares of Other Sparkling Wine: % Total Volume 2019-2023
Table 55 LBN Brand Shares of Other Sparkling Wine: % Total Volume 2020-2023
Table 56 GBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2019-2023
Table 57 NBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2019-2023
Table 58 LBN Brand Shares of Fortified Wine and Vermouth: % Total Volume 2020-2023
Table 59 GBO Company Shares of Non-grape Wine: % Total Volume 2019-2023
Table 60 NBO Company Shares of Non-grape Wine: % Total Volume 2019-2023
Table 61 LBN Brand Shares of Non-grape Wine: % Total Volume 2020-2023
Table 62 Forecast Sales of Wine by Category: Total Volume 2023-2028
Table 63 Forecast Sales of Wine by Category: Total Value 2023-2028
Table 64 Forecast Sales of Wine by Category: % Total Volume Growth 2023-2028
Table 65 Forecast Sales of Wine by Category: % Total Value Growth 2023-2028

SPIRITS IN INDIAKEY DATA FINDINGS

2023 DEVELOPMENTS

Spirits loses some of its growth momentum in 2023
Diageo and Pernod Ricard lead spirits, followed by a host of Indian companies
Foreign manufacturers adopt a more local approach to combat the success of Indian single malt whisky manufacturers

PROSPECTS AND OPPORTUNITIES

Companies will continue to struggle with their bottom line amidst inflationary pressures and their inability to set prices
Millennials will continue to drive sales of imported whiskies
India expected to lead the shift of whisky consumption to developing markets

CATEGORY BACKGROUND

Vodka, gin, other blended Scotch whisky, dark rum and white rum price band methodology
Summary 4 Benchmark Brands 2023

CATEGORY DATA

Table 66 Sales of Spirits by Category: Total Volume 2018-2023
Table 67 Sales of Spirits by Category: Total Value 2018-2023
Table 68 Sales of Spirits by Category: % Total Volume Growth 2018-2023
Table 69 Sales of Spirits by Category: % Total Value Growth 2018-2023
Table 70 Sales of Spirits by Off-trade vs On-trade: Volume 2018-2023
Table 71 Sales of Spirits by Off-trade vs On-trade: Value 2018-2023
Table 72 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2018-2023
Table 73 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2018-2023
Table 74 Sales of Dark Rum by Price Platform: % Total Volume 2018-2023
Table 75 Sales of White Rum by Price Platform: % Total Volume 2018-2023
Table 76 Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2018-2023
Table 77 Sales of English Gin by Price Platform: % Total Volume 2018-2023
Table 78 Sales of Vodka by Price Platform: % Total Volume 2018-2023
Table 79 Sales of Vodka by Flavoured vs Non-flavoured: % Total Volume 2018-2023
Table 80 GBO Company Shares of Spirits: % Total Volume 2019-2023
Table 81 NBO Company Shares of Spirits: % Total Volume 2019-2023
Table 82 LBN Brand Shares of Spirits: % Total Volume 2020-2023
Table 83 Forecast Sales of Spirits by Category: Total Volume 2023-2028
Table 84 Forecast Sales of Spirits by Category: Total Value 2023-2028
Table 85 Forecast Sales of Spirits by Category: % Total Volume Growth 2023-2028
Table 86 Forecast Sales of Spirits by Category: % Total Value Growth 2023-2028

RTDS IN INDIAKEY DATA FINDINGS

2023 DEVELOPMENTS

Young demographic and convenience drive sales of RTDs in India
Bacardi-Martini retains its dominance, assisted by launch of new options

PROSPECTS AND OPPORTUNITIES

Inflation and taxation remain the biggest challenges for RTDs
Spirit-based RTDs likely to grow, but will witness increased competition from other types of RTDs

CATEGORY DATA

Table 87 Sales of RTDs by Category: Total Volume 2018-2023
Table 88 Sales of RTDs by Category: Total Value 2018-2023
Table 89 Sales of RTDs by Category: % Total Volume Growth 2018-2023
Table 90 Sales of RTDs by Category: % Total Value Growth 2018-2023
Table 91 Sales of RTDs by Off-trade vs On-trade: Volume 2018-2023
Table 92 Sales of RTDs by Off-trade vs On-trade: Value 2018-2023
Table 93 Sales of RTDs by Off-trade vs On-trade: % Volume Growth 2018-2023
Table 94 Sales of RTDs by Off-trade vs On-trade: % Value Growth 2018-2023
Table 95 GBO Company Shares of RTDs: % Total Volume 2019-2023
Table 96 NBO Company Shares of RTDs: % Total Volume 2019-2023
Table 97 LBN Brand Shares of RTDs: % Total Volume 2020-2023
Table 98 Forecast Sales of RTDs by Category: Total Volume 2023-2028
Table 99 Forecast Sales of RTDs by Category: Total Value 2023-2028
Table 100 Forecast Sales of RTDs by Category: % Total Volume Growth 2023-2028
Table 101 Forecast Sales of RTDs by Category: % Total Value Growth 2023-2028

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