Apparel and Footwear in Mexico - Research and Markets

In 2023, categories within apparel and footwear in Mexico are set to experience diverse trajectories in terms of current value growth. While the overall trend is expected to be positive, apparel accessories is anticipated to continue to see a decline. This downturn can be attributed to prevailing fashion trends favouring a more relaxed style, along with the diminished popularity of cloth face masks, which were a staple during the pandemic.

The Apparel and Footwear in Mexico report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: Apparel, Footwear, Sportswear.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

Get a detailed picture of the Apparel and Footwear market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.

APPAREL AND FOOTWEAR IN MEXICO

EXECUTIVE SUMMARY

Apparel and footwear in 2023: The big picture
2023 key trends
Competitive landscape
Retailing developments
What next for apparel and footwear?

MARKET DATA

Table 1 Sales of Apparel and Footwear by Category: Volume 2018-2023
Table 2 Sales of Apparel and Footwear by Category: Value 2018-2023
Table 3 Sales of Apparel and Footwear by Category: % Volume Growth 2018-2023
Table 4 Sales of Apparel and Footwear by Category: % Value Growth 2018-2023
Table 5 NBO Company Shares of Apparel and Footwear: % Value 2019-2023
Table 6 LBN Brand Shares of Apparel and Footwear: % Value 2020-2023
Table 7 Distribution of Apparel and Footwear by Format: % Value 2018-2023
Table 8 Distribution of Apparel and Footwear by Format and Category: % Value 2023
Table 9 Forecast Sales of Apparel and Footwear by Category: Volume 2023-2028
Table 10 Forecast Sales of Apparel and Footwear by Category: Value 2023-2028
Table 11 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2023-2028
Table 12 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2023-2028

DISCLAIMER

SOURCES

Summary 1 Research Sources

WOMENSWEAR IN MEXICOKEY DATA FINDINGS

2023 DEVELOPMENTS

“Barbiecore” strikes Mexico
Less fabric means more style in 2023
Celebrities and influencers: A key component of brand marketing

PROSPECTS AND OPPORTUNITIES

E-commerce keeps growing, despite the end of the pandemic
Sustainable womenswear needs to be holistic: Quality plus responsible sourcing
Shein expands its operation in Mexico, but not without controversy

CATEGORY DATA

Table 105 Sales of Womenswear by Category: Volume 2018-2023
Table 106 Sales of Womenswear by Category: Value 2018-2023
Table 107 Sales of Womenswear by Category: % Volume Growth 2018-2023
Table 108 Sales of Womenswear by Category: % Value Growth 2018-2023
Table 109 NBO Company Shares of Womenswear: % Value 2019-2023
Table 110 LBN Brand Shares of Womenswear: % Value 2020-2023
Table 111 NBO Company Shares of Women's Nightwear: % Value 2019-2023
Table 112 LBN Brand Shares of Women's Nightwear: % Value 2020-2023
Table 113 NBO Company Shares of Women's Outerwear: % Value 2019-2023
Table 114 LBN Brand Shares of Women's Outerwear: % Value 2020-2023
Table 115 NBO Company Shares of Women’s Swimwear: % Value 2019-2023
Table 116 LBN Brand Shares of Women’s Swimwear: % Value 2020-2023
Table 117 NBO Company Shares of Women's Underwear: % Value 2019-2023
Table 118 LBN Brand Shares of Women's Underwear: % Value 2020-2023
Table 119 Forecast Sales of Womenswear by Category: Volume 2023-2028
Table 120 Forecast Sales of Womenswear by Category: Value 2023-2028
Table 121 Forecast Sales of Womenswear by Category: % Volume Growth 2023-2028
Table 122 Forecast Sales of Womenswear by Category: % Value Growth 2023-2028

MENSWEAR IN MEXICOKEY DATA FINDINGS

2023 DEVELOPMENTS

Shifting dress codes favour men’s suits
Men are more prone to buy clothing online than women
Music subcultures heavily influence menswear

PROSPECTS AND OPPORTUNITIES

Men’s tops set to see ongoing opportunities, thanks to premium brands adopting the casualwear trend
Breaking the mould of masculine aesthetics
Steady rise in second-hand apparel expected

CATEGORY DATA

Table 13 Sales of Menswear by Category: Volume 2018-2023
Table 14 Sales of Menswear by Category: Value 2018-2023
Table 15 Sales of Menswear by Category: % Volume Growth 2018-2023
Table 16 Sales of Menswear by Category: % Value Growth 2018-2023
Table 17 NBO Company Shares of Menswear: % Value 2019-2023
Table 18 LBN Brand Shares of Menswear: % Value 2020-2023
Table 19 NBO Company Shares of Men’s Nightwear: % Value 2019-2023
Table 20 LBN Brand Shares of Men’s Nightwear: % Value 2020-2023
Table 21 NBO Company Shares of Men’s Outerwear: % Value 2019-2023
Table 22 LBN Brand Shares of Men’s Outerwear: % Value 2020-2023
Table 23 NBO Company Shares of Men’s Swimwear: % Value 2019-2023
Table 24 LBN Brand Shares of Men’s Swimwear: % Value 2020-2023
Table 25 NBO Company Shares of Men’s Underwear: % Value 2019-2023
Table 26 LBN Brand Shares of Men’s Underwear: % Value 2020-2023
Table 27 Forecast Sales of Menswear by Category: Volume 2023-2028
Table 28 Forecast Sales of Menswear by Category: Value 2023-2028
Table 29 Forecast Sales of Menswear by Category: % Volume Growth 2023-2028
Table 30 Forecast Sales of Menswear by Category: % Value Growth 2023-2028

CHILDRENSWEAR IN MEXICOKEY DATA FINDINGS

2023 DEVELOPMENTS

Film releases take childrenswear by storm
Internet-savvy Millennial parents boost online demand for children’s clothing
New foreign brands have arrived in the Mexican market

PROSPECTS AND OPPORTUNITIES

Ongoing decline in the birth rate expected, suppressing volume growth potential for childrenswear
The message of sustainability gets louder in childrenswear
Second-hand clothing set to keep growing in childrenswear

CATEGORY DATA

Table 31 Sales of Childrenswear by Category: Volume 2018-2023
Table 32 Sales of Childrenswear by Category: Value 2018-2023
Table 33 Sales of Childrenswear by Category: % Volume Growth 2018-2023
Table 34 Sales of Childrenswear by Category: % Value Growth 2018-2023
Table 35 NBO Company Shares of Childrenswear: % Value 2019-2023
Table 36 LBN Brand Shares of Childrenswear: % Value 2020-2023
Table 37 Forecast Sales of Childrenswear by Category: Volume 2023-2028
Table 38 Forecast Sales of Childrenswear by Category: Value 2023-2028
Table 39 Forecast Sales of Childrenswear by Category: % Volume Growth 2023-2028
Table 40 Forecast Sales of Childrenswear by Category: % Value Growth 2023-2028

SPORTSWEAR IN MEXICOKEY DATA FINDINGS

2023 DEVELOPMENTS

A reduction in imports reveals overstock problems for industry giants
Players seek to connect with Mexican pop culture to promote new product lines
Mexicans are possessed by sneaker fever

PROSPECTS AND OPPORTUNITIES

Increased interest in exercise amongst Mexicans to be a key growth driver
App-based communities as marketing tools for sportswear brands
Reebok is evolving in the Mexican market

CATEGORY DATA

Table 41 Sales of Sportswear by Category: Value 2018-2023
Table 42 Sales of Sportswear by Category: % Value Growth 2018-2023
Table 43 NBO Company Shares of Sportswear: % Value 2019-2023
Table 44 LBN Brand Shares of Sportswear: % Value 2020-2023
Table 45 Distribution of Sportswear by Format: % Value 2018-2023
Table 46 Forecast Sales of Sportswear by Category: Value 2023-2028
Table 47 Forecast Sales of Sportswear by Category: % Value Growth 2023-2028

JEANS IN MEXICOKEY DATA FINDINGS

2023 DEVELOPMENTS

After updating their wardrobes, demand for jeans stalls amongst Mexicans in 2023
More Mexicans seek to buy their jeans through e-commerce
Inflationary pressures modify Mexicans’ purchasing preferences

PROSPECTS AND OPPORTUNITIES

Smart fabric trousers pose a challenge for jeans
Celebrities have spoken: Looser jeans are in fashion
Innovation towards sustainability will be key moving forward

CATEGORY DATA

Table 48 Sales of Jeans by Category: Volume 2018-2023
Table 49 Sales of Jeans by Category: Value 2018-2023
Table 50 Sales of Jeans by Category: % Volume Growth 2018-2023
Table 51 Sales of Jeans by Category: % Value Growth 2018-2023
Table 52 Sales of Men’s Jeans by Category: Volume 2018-2023
Table 53 Sales of Men’s Jeans by Category: Value 2018-2023
Table 54 Sales of Men’s Jeans by Category: % Volume Growth 2018-2023
Table 55 Sales of Men’s Jeans by Category: % Value Growth 2018-2023
Table 56 Sales of Women’s Jeans by Category: Volume 2018-2023
Table 57 Sales of Women’s Jeans by Category: Value 2018-2023
Table 58 Sales of Women’s Jeans by Category: % Volume Growth 2018-2023
Table 59 Sales of Women’s Jeans by Category: % Value Growth 2018-2023
Table 60 NBO Company Shares of Jeans: % Value 2019-2023
Table 61 LBN Brand Shares of Jeans: % Value 2020-2023
Table 62 Forecast Sales of Jeans by Category: Volume 2023-2028
Table 63 Forecast Sales of Jeans by Category: Value 2023-2028
Table 64 Forecast Sales of Jeans by Category: % Volume Growth 2023-2028
Table 65 Forecast Sales of Jeans by Category: % Value Growth 2023-2028
Table 66 Forecast Sales of Men’s Jeans by Category: Volume 2023-2028
Table 67 Forecast Sales of Men’s Jeans by Category: Value 2023-2028
Table 68 Forecast Sales of Men’s Jeans by Category: % Volume Growth 2023-2028
Table 69 Forecast Sales of Men’s Jeans by Category: % Value Growth 2023-2028
Table 70 Forecast Sales of Women’s Jeans by Category: Volume 2023-2028
Table 71 Forecast Sales of Women’s Jeans by Category: Value 2023-2028
Table 72 Forecast Sales of Women’s Jeans by Category: % Volume Growth 2023-2028
Table 73 Forecast Sales of Women’s Jeans by Category: % Value Growth 2023-2028

HOSIERY IN MEXICOKEY DATA FINDINGS

2023 DEVELOPMENTS

Sheer hosiery is sought by women to complement formal attire
Physical stores drive sales, but informal markets loom as the greatest challenge
Bright and colourful socks add a touch of individual style to outfits

PROSPECTS AND OPPORTUNITIES

IP partnerships for trendy socks is a strategy which is set to continue
Strong sports trend will continue to promote technical socks and stockings
Non-sheer hosiery will continue to become more casual overall

CATEGORY DATA

Table 74 Sales of Hosiery by Category: Volume 2018-2023
Table 75 Sales of Hosiery by Category: Value 2018-2023
Table 76 Sales of Hosiery by Category: % Volume Growth 2018-2023
Table 77 Sales of Hosiery by Category: % Value Growth 2018-2023
Table 78 NBO Company Shares of Hosiery: % Value 2019-2023
Table 79 LBN Brand Shares of Hosiery: % Value 2020-2023
Table 80 Forecast Sales of Hosiery by Category: Volume 2023-2028
Table 81 Forecast Sales of Hosiery by Category: Value 2023-2028
Table 82 Forecast Sales of Hosiery by Category: % Volume Growth 2023-2028
Table 83 Forecast Sales of Hosiery by Category: % Value Growth 2023-2028

APPAREL ACCESSORIES IN MEXICOKEY DATA FINDINGS

2023 DEVELOPMENTS

Shifting fashion preferences underscore the decline of apparel accessories
Is the fate of reusable face masks finally sealed?
Seasonal sales to favour gloves and scarves

PROSPECTS AND OPPORTUNITIES

Beltless chic
Loosening the knot: Modern Mexican fashion sees the decline of ties
The rise of sports caps in modern Mexico amidst the decline of traditional hats

CATEGORY DATA

Table 84 Sales of Apparel Accessories by Category: Volume 2018-2023
Table 85 Sales of Apparel Accessories by Category: Value 2018-2023
Table 86 Sales of Apparel Accessories by Category: % Volume Growth 2018-2023
Table 87 Sales of Apparel Accessories by Category: % Value Growth 2018-2023
Table 88 NBO Company Shares of Apparel Accessories: % Value 2019-2023
Table 89 LBN Brand Shares of Apparel Accessories: % Value 2020-2023
Table 90 Forecast Sales of Apparel Accessories by Category: Volume 2023-2028
Table 91 Forecast Sales of Apparel Accessories by Category: Value 2023-2028
Table 92 Forecast Sales of Apparel Accessories by Category: % Volume Growth 2023-2028
Table 93 Forecast Sales of Apparel Accessories by Category: % Value Growth 2023-2028

FOOTWEAR IN MEXICOKEY DATA FINDINGS

2023 DEVELOPMENTS

Challenges for footwear in Mexico
Parents seek good-quality, lower-priced options for their children’s footwear
“Dupe” culture leads trends in fast fashion apparel and footwear

PROSPECTS AND OPPORTUNITIES

Growing penetration of e-commerce in footwear in Mexico
Mexico taking strides towards nearshoring
The growing challenge of counterfeit footwear

CATEGORY DATA

Table 94 Sales of Footwear by Category: Volume 2018-2023
Table 95 Sales of Footwear by Category: Value 2018-2023
Table 96 Sales of Footwear by Category: % Volume Growth 2018-2023
Table 97 Sales of Footwear by Category: % Value Growth 2018-2023
Table 98 NBO Company Shares of Footwear: % Value 2019-2023
Table 99 LBN Brand Shares of Footwear: % Value 2020-2023
Table 100 Distribution of Footwear by Format: % Value 2018-2023
Table 101 Forecast Sales of Footwear by Category: Volume 2023-2028
Table 102 Forecast Sales of Footwear by Category: Value 2023-2028
Table 103 Forecast Sales of Footwear by Category: % Volume Growth 2023-2028
Table 104 Forecast Sales of Footwear by Category: % Value Growth 2023-2028

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