Alcoholic Drinks in Portugal - Research and Markets

Alcoholic drinks in Portugal witnessed positive growth in 2023, albeit at a much slower pace than the dynamic growth seen in the year prior. The positive performance came mainly from the on trade, supported by another record year of tourism for the country. Despite inflation falling, prices continued to rise in 2023 with government tax revisions of 4% on alcoholic drinks also coming into effect.

The Alcoholic Drinks in Portugal report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2019-2023), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Beer, Cider/Perry, RTDs, Spirits, Wine.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

Get a detailed picture of the Alcoholic Drinks market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.

EXECUTIVE SUMMARY

Alcoholic drinks in 2023: The big picture
2023 key trends
Competitive landscape
Retailing developments
On-trade vs off-trade split
What next for alcoholic drinks?

MARKET BACKGROUND

Legislation
Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
Table 1 Number of On-trade Establishments by Type 2017-2023

TAXATION AND DUTY LEVIES

Summary 1 Taxation and Duty Levies on Alcoholic Drinks 2023

OPERATING ENVIRONMENT

Contraband/parallel trade
Duty free
Cross-border/private imports

KEY NEW PRODUCT LAUNCHES

Outlook

MARKET INDICATORS

Table 2 Retail Consumer Expenditure on Alcoholic Drinks 2018-2023

MARKET DATA

Table 3 Sales of Alcoholic Drinks by Category: Total Volume 2018-2023
Table 4 Sales of Alcoholic Drinks by Category: Total Value 2018-2023
Table 5 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2018-2023
Table 6 Sales of Alcoholic Drinks by Category: % Total Value Growth 2018-2023
Table 7 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2023
Table 8 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2023
Table 9 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2023
Table 10 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2023
Table 11 GBO Company Shares of Alcoholic Drinks: % Total Volume 2019-2023
Table 12 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2018-2023
Table 13 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2023
Table 14 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2023-2028
Table 15 Forecast Sales of Alcoholic Drinks by Category: Total Value 2023-2028
Table 16 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2023-2028
Table 17 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2023-2028

DISCLAIMER

SOURCES

Summary 2 Research Sources

BEER IN PORTUGALKEY DATA FINDINGS

2023 DEVELOPMENTS

Beer category registers slowdown in volume sales
Off-trade sales remain above pre-pandemic levels
Non-alcoholic beer increases visibility

PROSPECTS AND OPPORTUNITIES

Slower growth period ahead for beer
Further development in styles and flavours
Artisanal beers face consolidation

CATEGORY BACKGROUND

Lager price band methodology
Summary 3 Lager by Price Band 2023
Table 18 Number of Breweries 2018-2023

CATEGORY DATA

Table 19 Sales of Beer by Category: Total Volume 2018-2023
Table 20 Sales of Beer by Category: Total Value 2018-2023
Table 21 Sales of Beer by Category: % Total Volume Growth 2018-2023
Table 22 Sales of Beer by Category: % Total Value Growth 2018-2023
Table 23 Sales of Beer by Off-trade vs On-trade: Volume 2018-2023
Table 24 Sales of Beer by Off-trade vs On-trade: Value 2018-2023
Table 25 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2018-2023
Table 26 Sales of Beer by Off-trade vs On-trade: % Value Growth 2018-2023
Table 27 Sales of Beer by Craft vs Standard 2018-2023
Table 28 GBO Company Shares of Beer: % Total Volume 2019-2023
Table 29 NBO Company Shares of Beer: % Total Volume 2019-2023
Table 30 LBN Brand Shares of Beer: % Total Volume 2020-2023
Table 31 Forecast Sales of Beer by Category: Total Volume 2023-2028
Table 32 Forecast Sales of Beer by Category: Total Value 2023-2028
Table 33 Forecast Sales of Beer by Category: % Total Volume Growth 2023-2028
Table 34 Forecast Sales of Beer by Category: % Total Value Growth 2023-2028

WINE IN PORTUGALKEY DATA FINDINGS

2023 DEVELOPMENTS

Wine registers stagnant volume sales as prices rise
Sparkling and white wine is the most dynamic category
Non-alcoholic wine remains negligible

PROSPECTS AND OPPORTUNITIES

Wine is expected to see slight volume decline
Solid growth outlook for sparkling wine
Scope for wine prices to rise

CATEGORY DATA

Table 35 Sales of Wine by Category: Total Volume 2018-2023
Table 36 Sales of Wine by Category: Total Value 2018-2023
Table 37 Sales of Wine by Category: % Total Volume Growth 2018-2023
Table 38 Sales of Wine by Category: % Total Value Growth 2018-2023
Table 39 Sales of Wine by Off-trade vs On-trade: Volume 2018-2023
Table 40 Sales of Wine by Off-trade vs On-trade: Value 2018-2023
Table 41 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2018-2023
Table 42 Sales of Wine by Off-trade vs On-trade: % Value Growth 2018-2023
Table 43 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2018-2023
Table 44 Sales of Still Rosé Wine by Price Segment: % Off-trade Volume 2018-2023
Table 45 Sales of Still White Wine by Price Segment: % Off-trade Volume 2018-2023
Table 46 Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2018-2023
Table 47 GBO Company Shares of Still Light Grape Wine: % Total Volume 2019-2023
Table 48 NBO Company Shares of Still Light Grape Wine: % Total Volume 2019-2023
Table 49 LBN Brand Shares of Still Light Grape Wine: % Total Volume 2020-2023
Table 50 GBO Company Shares of Champagne: % Total Volume 2019-2023
Table 51 NBO Company Shares of Champagne: % Total Volume 2019-2023
Table 52 LBN Brand Shares of Champagne: % Total Volume 2020-2023
Table 53 GBO Company Shares of Other Sparkling Wine: % Total Volume 2019-2023
Table 54 NBO Company Shares of Other Sparkling Wine: % Total Volume 2019-2023
Table 55 LBN Brand Shares of Other Sparkling Wine: % Total Volume 2020-2023
Table 56 GBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2019-2023
Table 57 NBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2019-2023
Table 58 LBN Brand Shares of Fortified Wine and Vermouth: % Total Volume 2020-2023
Table 59 GBO Company Shares of Non-grape Wine: % Total Volume 2019-2023
Table 60 NBO Company Shares of Non-grape Wine: % Total Volume 2019-2023
Table 61 LBN Brand Shares of Non-grape Wine: % Total Volume 2020-2023
Table 62 Forecast Sales of Wine by Category: Total Volume 2023-2028
Table 63 Forecast Sales of Wine by Category: Total Value 2023-2028
Table 64 Forecast Sales of Wine by Category: % Total Volume Growth 2023-2028
Table 65 Forecast Sales of Wine by Category: % Total Value Growth 2023-2028

SPIRITS IN PORTUGALKEY DATA FINDINGS

2023 DEVELOPMENTS

Spirits sales slow following dynamic growth in the previous year
Bitters and Tequila enjoy strong growth
Light ABV options surpass non-alcoholic drinks

PROSPECTS AND OPPORTUNITIES

Spirits are expected to be most affected by ABV tax revisions
Health concerns surrounding alcohol will lead to additional challenges for spirits
Recruiting consumers from younger generations to prove challenging

CATEGORY BACKGROUND

Vodka, gin, other blended Scotch whisky, dark rum and white rum price band methodology
Summary 4 Benchmark Brands 2023

CATEGORY DATA

Table 66 Sales of Spirits by Category: Total Volume 2018-2023
Table 67 Sales of Spirits by Category: Total Value 2018-2023
Table 68 Sales of Spirits by Category: % Total Volume Growth 2018-2023
Table 69 Sales of Spirits by Category: % Total Value Growth 2018-2023
Table 70 Sales of Spirits by Off-trade vs On-trade: Volume 2018-2023
Table 71 Sales of Spirits by Off-trade vs On-trade: Value 2018-2023
Table 72 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2018-2023
Table 73 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2018-2023
Table 74 Sales of Dark Rum by Price Platform: % Total Volume 2018-2023
Table 75 Sales of White Rum by Price Platform: % Total Volume 2018-2023
Table 76 Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2018-2023
Table 77 Sales of English Gin by Price Platform: % Total Volume 2018-2023
Table 78 Sales of Vodka by Price Platform: % Total Volume 2018-2023
Table 79 Sales of Vodka by Flavoured vs Non-flavoured: % Total Volume 2018-2023
Table 80 GBO Company Shares of Spirits: % Total Volume 2019-2023
Table 81 NBO Company Shares of Spirits: % Total Volume 2019-2023
Table 82 LBN Brand Shares of Spirits: % Total Volume 2020-2023
Table 83 Forecast Sales of Spirits by Category: Total Volume 2023-2028
Table 84 Forecast Sales of Spirits by Category: Total Value 2023-2028
Table 85 Forecast Sales of Spirits by Category: % Total Volume Growth 2023-2028
Table 86 Forecast Sales of Spirits by Category: % Total Value Growth 2023-2028

CIDER/PERRY IN PORTUGALKEY DATA FINDINGS

2023 DEVELOPMENTS

Somersby leads as Bandida do Pomar gains share
Somersby 0.0 pear is the only non-alcoholic cider
Players invest in building on-trade sales

PROSPECTS AND OPPORTUNITIES

Search for fruited, sweeter and lower alcohol options benefits cider
Development of non-alcoholic and low alcohol variants
Average prices are set to rise in the category

CATEGORY DATA

Table 87 Sales of Cider/Perry: Total Volume 2018-2023
Table 88 Sales of Cider/Perry: Total Value 2018-2023
Table 89 Sales of Cider/Perry: % Total Volume Growth 2018-2023
Table 90 Sales of Cider/Perry: % Total Value Growth 2018-2023
Table 91 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2018-2023
Table 92 Sales of Cider/Perry by Off-trade vs On-trade: Value 2018-2023
Table 93 Sales of Cider/Perry by Off-trade vs On-trade: % Volume Growth 2018-2023
Table 94 Sales of Cider/Perry by Off-trade vs On-trade: % Value Growth 2018-2023
Table 95 GBO Company Shares of Cider/Perry: % Total Volume 2019-2023
Table 96 NBO Company Shares of Cider/Perry: % Total Volume 2019-2023
Table 97 LBN Brand Shares of Cider/Perry: % Total Volume 2020-2023
Table 98 Forecast Sales of Cider/Perry: Total Volume 2023-2028
Table 99 Forecast Sales of Cider/Perry: Total Value 2023-2028
Table 100 Forecast Sales of Cider/Perry: % Total Volume Growth 2023-2028
Table 101 Forecast Sales of Cider/Perry: % Total Value Growth 2023-2028

RTDS IN PORTUGALKEY DATA FINDINGS

2023 DEVELOPMENTS

Spirits-based RTDs register the best performance
Hard seltzers continue to face limitations to development
Sangria secures the position of wine-based RTDs

PROSPECTS AND OPPORTUNITIES

Good prospects for the development and growth of RTDs in Portugal
Hard seltzers will continue to face challenges
Improving penetration in the on-trade channel

CATEGORY DATA

Table 102 Sales of RTDs by Category: Total Volume 2018-2023
Table 103 Sales of RTDs by Category: Total Value 2018-2023
Table 104 Sales of RTDs by Category: % Total Volume Growth 2018-2023
Table 105 Sales of RTDs by Category: % Total Value Growth 2018-2023
Table 106 Sales of RTDs by Off-trade vs On-trade: Volume 2018-2023
Table 107 Sales of RTDs by Off-trade vs On-trade: Value 2018-2023
Table 108 Sales of RTDs by Off-trade vs On-trade: % Volume Growth 2018-2023
Table 109 Sales of RTDs by Off-trade vs On-trade: % Value Growth 2018-2023
Table 110 GBO Company Shares of RTDs: % Total Volume 2019-2023
Table 111 NBO Company Shares of RTDs: % Total Volume 2019-2023
Table 112 LBN Brand Shares of RTDs: % Total Volume 2020-2023
Table 113 Forecast Sales of RTDs by Category: Total Volume 2023-2028
Table 114 Forecast Sales of RTDs by Category: Total Value 2023-2028
Table 115 Forecast Sales of RTDs by Category: % Total Volume Growth 2023-2028
Table 116 Forecast Sales of RTDs by Category: % Total Value Growth 2023-2028

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