+353-1-416-8900REST OF WORLD
+44-20-3973-8888REST OF WORLD
1-917-300-0470EAST COAST U.S
1-800-526-8630U.S. (TOLL FREE)

Baby Food in Germany

  • PDF Icon

    Report

  • 22 Pages
  • August 2024
  • Region: Germany
  • Euromonitor International
  • ID: 296428
Baby food in Germany is characterised by stagnation, with retail volumes recording marginal growth in 2024. One notable exception to this trend is powder special milk formula, which is experiencing above-average growth, and stands out as a bright spot in an otherwise flat category. Firstly, Germany’s birth rate is relatively low and declining, limiting the natural expansion in the local market.

The Baby Food in Germany report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2019-2023, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are shaping the market directly informs our forecasts to 2028, clearly indicating how the market is expected to change.

Product coverage: Dried Baby Food, Milk Formula, Other Baby Food, Prepared Baby Food.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Baby Food market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2024 DEVELOPMENTS
  • Baby food records marginal volume growth despite development of powder special milk formula
  • Hipp and Milupa lead baby food in Germany due to innovation and customer loyalty
  • Distribution led by health and beauty specialists, especially drugstores
PROSPECTS AND OPPORTUNITIES
  • Lower birth rates present challenges for baby food in Germany
  • Interest in sustainability to continue shaping new product development
  • Plant-based trend to remain relevant in baby food over the forecast period
CATEGORY DATA
  • Table 1 Sales of Baby Food by Category: Volume 2019-2024
  • Table 2 Sales of Baby Food by Category: Value 2019-2024
  • Table 3 Sales of Baby Food by Category: % Volume Growth 2019-2024
  • Table 4 Sales of Baby Food by Category: % Value Growth 2019-2024
  • Table 5 Sales of Growing-Up Milk Formula by Age: % Value 2019-2024
  • Table 6 NBO Company Shares of Baby Food: % Value 2020-2024
  • Table 7 LBN Brand Shares of Baby Food: % Value 2021-2024
  • Table 8 Distribution of Baby Food by Format: % Value 2019-2024
  • Table 9 Forecast Sales of Baby Food by Category: Volume 2024-2029
  • Table 10 Forecast Sales of Baby Food by Category: Value 2024-2029
  • Table 11 Forecast Sales of Baby Food by Category: % Volume Growth 2024-2029
  • Table 12 Forecast Sales of Baby Food by Category: % Value Growth 2024-2029
DAIRY PRODUCTS AND ALTERNATIVES IN GERMANY
EXECUTIVE SUMMARY
  • Dairy products and alternatives in 2024: The big picture
  • Key trends in 2024
  • Competitive landscape
  • Channel developments
  • What next for dairy products and alternatives?
MARKET DATA
  • Table 13 Sales of Dairy Products and Alternatives by Category: Value 2019-2024
  • Table 14 Sales of Dairy Products and Alternatives by Category: % Value Growth 2019-2024
  • Table 15 NBO Company Shares of Dairy Products and Alternatives: % Value 2020-2024
  • Table 16 LBN Brand Shares of Dairy Products and Alternatives: % Value 2021-2024
  • Table 17 Penetration of Private Label by Category: % Value 2019-2024
  • Table 18 Distribution of Dairy Products and Alternatives by Format: % Value 2019-2024
  • Table 19 Forecast Sales of Dairy Products and Alternatives by Category: Value 2024-2029
  • Table 20 Forecast Sales of Dairy Products and Alternatives by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
  • Summary 1 Research Sources