Baby Food in Thailand

Despite an improving economy, the market for baby food in Thailand is set to see slower growth in retail volume terms in 2024, when compared to the previous year. Milk formula, the dominant segment in terms of sales, continues to faces challenges due to government-backed efforts to promote breastfeeding, combined with declining birth rates. Indeed, many middle-income families in Thailand are having fewer children, or refraining from starting families altogether.

The Baby Food in Thailand report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2019-2023, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are shaping the market directly informs our forecasts to 2028, clearly indicating how the market is expected to change.

Product coverage: Dried Baby Food, Milk Formula, Other Baby Food, Prepared Baby Food.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Baby Food market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.