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Ice Cream in Turkey

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    Report

  • 26 Pages
  • July 2024
  • Region: Turkey
  • Euromonitor International
  • ID: 296592
Like other snacks categories, ice cream in Turkey is affected by the high inflation that has hit the market, especially towards the end of the review period. This has exerted strong upward pressure on prices and compressed disposable incomes and purchasing power, while leading to a wide gap between retail volume and current value growth rates. This situation is expected to continue over 2024.

The Ice Cream in Turkey report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2019-2023, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are shaping the market directly informs our forecasts to 2028, clearly indicating how the market is expected to change.

Product coverage: Frozen Yoghurt, Impulse Ice Cream, Plant-based Ice Cream, Take-Home Ice Cream, Unpackaged Ice Cream.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Ice Cream market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2024 DEVELOPMENTS
  • Impulse and take-home ice cream continue to benefit from a variety of push factors
  • Migros adds dynamism to the growing private label offer in ice cream
  • New flavours and limited editions create dynamism
PROSPECTS AND OPPORTUNITIES
  • Popularity of multi-pack format is expected to increase amid portion control trend
  • Purchasing behaviour sees polarisation between premium and economy options
  • Consumers are becoming more experimental with their ice cream flavour choices
CATEGORY DATA
  • Table 1 Sales of Ice Cream by Category: Volume 2019-2024
  • Table 2 Sales of Ice Cream by Category: Value 2019-2024
  • Table 3 Sales of Ice Cream by Category: % Volume Growth 2019-2024
  • Table 4 Sales of Ice Cream by Category: % Value Growth 2019-2024
  • Table 5 Sales of Ice Cream by Leading Flavours: Rankings 2019-2024
  • Table 6 Sales of Impulse Ice Cream by Format: % Value 2019-2024
  • Table 7 NBO Company Shares of Ice Cream: % Value 2020-2024
  • Table 8 LBN Brand Shares of Ice Cream: % Value 2021-2024
  • Table 9 NBO Company Shares of Impulse Ice Cream: % Value 2020-2024
  • Table 10 LBN Brand Shares of Impulse Ice Cream: % Value 2021-2024
  • Table 11 NBO Company Shares of Take-home Ice Cream: % Value 2020-2024
  • Table 12 LBN Brand Shares of Take-home Ice Cream: % Value 2021-2024
  • Table 13 Distribution of Ice Cream by Format: % Value 2019-2024
  • Table 14 Forecast Sales of Ice Cream by Category: Volume 2024-2029
  • Table 15 Forecast Sales of Ice Cream by Category: Value 2024-2029
  • Table 16 Forecast Sales of Ice Cream by Category: % Volume Growth 2024-2029
  • Table 17 Forecast Sales of Ice Cream by Category: % Value Growth 2024-2029
SNACKS IN TURKEY
EXECUTIVE SUMMARY
  • Snacks in 2024: The big picture
  • Key trends in 2024
  • Competitive landscape
  • Channel developments
  • What next for snacks?
MARKET DATA
  • Table 18 Sales of Snacks by Category: Volume 2019-2024
  • Table 19 Sales of Snacks by Category: Value 2019-2024
  • Table 20 Sales of Snacks by Category: % Volume Growth 2019-2024
  • Table 21 Sales of Snacks by Category: % Value Growth 2019-2024
  • Table 22 NBO Company Shares of Snacks: % Value 2020-2024
  • Table 23 LBN Brand Shares of Snacks: % Value 2021-2024
  • Table 24 Penetration of Private Label by Category: % Value 2019-2024
  • Table 25 Distribution of Snacks by Format: % Value 2019-2024
  • Table 26 Forecast Sales of Snacks by Category: Volume 2024-2029
  • Table 27 Forecast Sales of Snacks by Category: Value 2024-2029
  • Table 28 Forecast Sales of Snacks by Category: % Volume Growth 2024-2029
  • Table 29 Forecast Sales of Snacks by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
  • Summary 1 Research Sources