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Sweet Spreads in Germany

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    Report

  • 21 Pages
  • November 2025
  • Region: Germany
  • Euromonitor International
  • ID: 296757
Over 2025, sweet spreads in Germany is projected to register positive retail volume and current value sales growth, albeit slower than in 2024. Overall, the 2025 performance is marked by heightened price-sensitivity, but also brand loyalty and some innovation. Despite ongoing pressures from rising ingredient costs and global supply disruptions, shoppers continued to favour familiar and indulgence options.

This report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2025, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.

Product coverage: Chocolate Spreads, Honey, Jams and Preserves, Nut and Seed Based Spreads.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Sweet Spreads market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2025 DEVELOPMENTS
  • Indulgence, health and sustainability shape sweet spreads
INDUSTRY PERFORMANCE
  • Nut and seed based spreads enjoy a perception of premium products at relatively low unit prices
  • Protein-enriched products to the fore
WHAT’S NEXT?
  • Health and affordability perceptions to continue to boost nut and seed based spreads
  • Companies set to focus on health benefits
  • Sustainability and ethical factors are set to grow in importance to consumers and players
COMPETITIVE LANDSCAPE
  • Ferrero Deutschland leverages Nutella’s popularity to lead
  • The competition intensifies in sweet spreads
CHANNELS
  • Large modern grocery retailers cover consumer needs in sweet spreads
  • Preference to see and analyse products in-person limit interest in e-commerce
CATEGORY DATA
  • Table 1 Sales of Sweet Spreads by Category: Volume 2020-2025
  • Table 2 Sales of Sweet Spreads by Category: Value 2020-2025
  • Table 3 Sales of Sweet Spreads by Category: % Volume Growth 2020-2025
  • Table 4 Sales of Sweet Spreads by Category: % Value Growth 2020-2025
  • Table 5 Sales of Jams and Preserves by Leading Flavours: Rankings 2020-2025
  • Table 6 NBO Company Shares of Sweet Spreads: % Value 2021-2025
  • Table 7 LBN Brand Shares of Sweet Spreads: % Value 2022-2025
  • Table 8 Distribution of Sweet Spreads by Format: % Value 2020-2025
  • Table 9 Forecast Sales of Sweet Spreads by Category: Volume 2025-2030
  • Table 10 Forecast Sales of Sweet Spreads by Category: Value 2025-2030
  • Table 11 Forecast Sales of Sweet Spreads by Category: % Volume Growth 2025-2030
  • Table 12 Forecast Sales of Sweet Spreads by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMERCOOKING INGREDIENTS AND MEALS IN GERMANY
EXECUTIVE SUMMARY
  • Strong retail value sales growth in line with key trends in packaged food
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
  • Players adapt to market conditions
  • Convenience increases weight in consumer choices
  • Plant-based options enjoy rising demand
WHAT’S NEXT?
  • Sustainability to help shape the offer and presentation
  • Healthier and functional products to pique the interest of consumers
  • Easing price movements to push organic edible oils
COMPETITIVE LANDSCAPE
  • Strong private label offer in cooking ingredients and meals
  • Branded players look to capitalise on key trends
CHANNELS
  • Large modern grocery retailers dominate the distribution landscape
  • E-commerce enjoys ongoing development and growth
MARKET DATA
  • Table 13 Sales of Cooking Ingredients and Meals by Category: Volume 2020-2025
  • Table 14 Sales of Cooking Ingredients and Meals by Category: Value 2020-2025
  • Table 15 Sales of Cooking Ingredients and Meals by Category: % Volume Growth 2020-2025
  • Table 16 Sales of Cooking Ingredients and Meals by Category: % Value Growth 2020-2025
  • Table 17 NBO Company Shares of Cooking Ingredients and Meals: % Value 2021-2025
  • Table 18 LBN Brand Shares of Cooking Ingredients and Meals: % Value 2022-2025
  • Table 19 Penetration of Private Label by Category: % Value 2020-2025
  • Table 20 Distribution of Cooking Ingredients and Meals by Format: % Value 2020-2025
  • Table 21 Forecast Sales of Cooking Ingredients and Meals by Category: Volume 2025-2030
  • Table 22 Forecast Sales of Cooking Ingredients and Meals by Category: Value 2025-2030
  • Table 23 Forecast Sales of Cooking Ingredients and Meals by Category: % Volume Growth 2025-2030
  • Table 24 Forecast Sales of Cooking Ingredients and Meals by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
  • Summary 1 Research Sources

Companies Mentioned (Partial List)

A selection of companies mentioned in this report includes, but is not limited to:

Companies Mentioned Include:
- Nestlé SA
- Unilever Group
- Ferrero SpA
- Kraft Foods Inc
- Barilla Holding SpA
- Campina BV, Zuivelcoöperatie
- Storck KG, August
- Mars Inc
- Oetker-Gruppe
- Danone, Groupe
- Bofrost Dienstleistungs GmbH & Co KG
- Molkerei Alois Müller GmbH & Co KG
- Bongrain SA
- Wrigley Jr Co, William
- Ritter GmbH & Co KG, Alfred
- Haribo GmbH & Co KG
- Harry-Brot GmbH
- Nordmilch eG
- Chocoladefabriken Lindt & Sprüngli AG
- Unibel SA
- Intersnack Knabber-Gebäck GmbH
- Griesson de Beukelaer GmbH & Co KG
- Zott GmbH & Co
- Barry Callebaut Group
- Wagner Tiefkühlprodukte GmbH
- Lorenz Bahlsen Snack-World GmbH & Co KG Germany
- Zimbo Fleisch & Wurstwaren GmbH
- Bahlsen GmbH & Co KG
- Ehrmann AG
- Hochland Reich, Summer & Co
- Campbell Soup Co
- Conditorei Coppenrath & Wiese GmbH & Co KG
- Müller Brot GmbH & Co KG
- Kühne KG, Carl
- Hero AG
- Hochwald Nahrungsmittel-Werke GmbH
- Fuchs Gewürze GmbH & Co
- Karwendel-Werke Huber GmbH
- Hipp GmbH & Co Vertrieb KG
- Arla Foods Amba
- Dutch Dairy Manufacturers
- Humana Milchunion eG
- Birkel/3 Glocken Teigwaren GmbH
- Bonduelle Groupe SA
- Kuchenmeister GmbH
- Kellogg Co
- Katjes Fassin GmbH & Co KG
- Bauer KG, J
- Krüger GmbH & Co KG
- Irish Dairy Board (An Bord Bainne)
- Eismann Tiefkühl-Heimservice GmbH & Co KG
- Heinrich Nölke GmbH & Co KG
- Heinz Co, HJ
- Royal Numico NV
- Galbani SpA, Egidio
- Nut Co, The
- Frosta AG
- Meica Ammerlandische Fleischwarenfabrik Fritz Meinen GmbH & Co
- McCain Foods Ltd
- Böklunder Plumrose GmbH & Co KG
- Vivil A Müller GmbH & Co KG
- Hengstenberg GmbH & Co, Richard
- Zentis Beteiligungs GmbH
- Theo Müller GmbH & Co KG
- Procter & Gamble Co, The
- Frischli Milchwerke GmbH
- Meggle GmbH
- Cereal Partners Worldwide
- Círio Del Monte Group
- Hansa Milch Meckenburg Holstein eG
- Brandt Zwieback-Schokoladen GmbH & Co KG
- Walter Rau Lebensmittelwerke GmbH & Co KG
- Lofthouse of Fleetwood Ltd
- Perfetti Van Melle Group
- Grupo Ebro Puleva
- Aldi GmbH & Co KG
- Biogold Reformkost
- Dockhorn & Co GmbH
- Masterfoods GmbH
- Südzucker AG
- Kamps AG
- Stollwerck AG
- Wessanen NV, Koninklijke
- Schwartauer Werke GmbH & Co
- Mövenpick Holding AG
- Friesland Coberco Dairy Foods Holding NV
- Onken GmbH