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Surface Care in Norway

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    Report

  • 19 Pages
  • February 2025
  • Region: Norway
  • Euromonitor International
  • ID: 296769
Cost-of-living pressures continue to drive households in Norway towards surface care products that offer an affordable price and that deliver value. Manufacturers have been addressing the need for value by increasing the versatility of their product offerings. The year 2024 witnessed the launch of the multi-purpose cleaner Jif Allrent Sparkling Happiness, which claims on the packaging to be ‘suitable for all surfaces.

The Surface Care in Norway market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Bathroom Cleaners, Descalers, Drain Openers, Floor Cleaners, Home Care Disinfectants, Home Care Wipes and Floor Cleaning Systems, Kitchen Cleaners, Multi-Purpose Cleaners, Oven Cleaners, Scouring Agents, Window/Glass Cleaners.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Surface Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2024 DEVELOPMENTS
  • Players are keen to deliver value and enhance versatility
  • Efficacy is core requirement in surface cleaners
  • Sustainability concerns are being addressed by surface care brands
PROSPECTS AND OPPORTUNITIES
  • Marginal volume growth ahead for surface care
  • Delivering value will be essential in surface care
  • Innovation to focus on efficacy and sustainability
CATEGORY DATA
  • Table 1 Sales of Surface Care by Category: Value 2019-2024
  • Table 2 Sales of Surface Care by Category: % Value Growth 2019-2024
  • Table 3 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2019-2024
  • Table 4 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2019-2024
  • Table 5 NBO Company Shares of Surface Care: % Value 2020-2024
  • Table 6 LBN Brand Shares of Surface Care: % Value 2021-2024
  • Table 7 NBO Company Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2020-2024
  • Table 8 LBN Brand Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2021-2024
  • Table 9 Forecast Sales of Surface Care by Category: Value 2024-2029
  • Table 10 Forecast Sales of Surface Care by Category: % Value Growth 2024-2029
HOME CARE IN NORWAY
EXECUTIVE SUMMARY
  • Home care in 2024: The big picture
  • 2024 key trends
  • Competitive landscape
  • Retailing developments
  • What next for home care?
MARKET INDICATORS
  • Table 11 Households 2019-2024
MARKET DATA
  • Table 12 Sales of Home Care by Category: Value 2019-2024
  • Table 13 Sales of Home Care by Category: % Value Growth 2019-2024
  • Table 14 NBO Company Shares of Home Care: % Value 2020-2024
  • Table 15 LBN Brand Shares of Home Care: % Value 2021-2024
  • Table 16 Penetration of Private Label in Home Care by Category: % Value 2019-2024
  • Table 17 Distribution of Home Care by Format: % Value 2019-2024
  • Table 18 Distribution of Home Care by Format and Category: % Value 2024
  • Table 19 Forecast Sales of Home Care by Category: Value 2024-2029
  • Table 20 Forecast Sales of Home Care by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
  • Summary 1 Research Sources