Womenswear in Italy

Sales of womenswear in Italy saw positive growth in 2024, increasing both in volume and current value terms. Womenswear outerwear (excl jeans) saw positive growth in all categories, which was in part due to the renewed interest of Italian customers in buying new fashionable items for their daily life. Sales also benefited from the easing of the cost of living crisis with inflation stabilising in 2024 after elevated rates in the previous two years.

The Womenswear in Italy report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Women's Nightwear, Women's Outerwear, Women's Swimwear, Women's Underwear.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Womenswear market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.