Menswear in Portugal

Menswear recorded strong decline in retail volume and current value terms over 2024, with all categories reporting sales losses. In the face of ongoing economic restraints, consumers have been prioritising expenditure in other areas like travel and tourism at the expense of fashion. Despite the upward pressure on prices from higher costs, the average value per transaction decreased by almost 1% in the year, fuelled by downtrading. Such economising has benefited fast fashion players in Portugal.

The Menswear in Portugal report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Men's Nightwear, Men's Outerwear, Men's Swimwear, Men's Underwear.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Menswear market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.