Alcoholic Drinks in Brazil - Research and Markets

2023 was a more challenging year for alcoholic drinks in Brazil, which had shown resilience and solid total volume growth over 2020-2022 despite the COVID-19 pandemic. In 2023, total volume decreases were experienced across mid-priced lager, wine-based RTDs, wine, and certain spirits categories, such as whiskies and gin. These declines were influenced by rampant inflation, competition from other post-COVID-19 leisure activities, and a reversion to pre-pandemic consumption patterns.

The Alcoholic Drinks in Brazil report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2019-2023), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Beer, Cider/Perry, RTDs, Spirits, Wine.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

Get a detailed picture of the Alcoholic Drinks market
Pinpoint growth sectors and identify factors driving change
Understand the competitive environment, the market’s major players and leading brands
Use five-year forecasts to assess how the market is predicted to develop.

EXECUTIVE SUMMARY

Alcoholic drinks in 2023: The big picture
2023 key trends
Competitive landscape
Retailing developments
On-trade vs off-trade split
What next for alcoholic drinks?

MARKET BACKGROUND

Legislation
Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
Table 1 Number of On-trade Establishments by Type 2017-2023

TAXATION AND DUTY LEVIES

Summary 1 Taxation and Duty Levies on Alcoholic Drinks 2023

OPERATING ENVIRONMENT

Contraband/parallel trade
Duty free
Cross-border/private imports

KEY NEW PRODUCT LAUNCHES

Outlook

MARKET INDICATORS

Table 2 Retail Consumer Expenditure on Alcoholic Drinks 2018-2023

MARKET DATA

Table 3 Sales of Alcoholic Drinks by Category: Total Volume 2018-2023
Table 4 Sales of Alcoholic Drinks by Category: Total Value 2018-2023
Table 5 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2018-2023
Table 6 Sales of Alcoholic Drinks by Category: % Total Value Growth 2018-2023
Table 7 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2023
Table 8 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2023
Table 9 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2023
Table 10 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2023
Table 11 GBO Company Shares of Alcoholic Drinks: % Total Volume 2019-2023
Table 12 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2018-2023
Table 13 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2023
Table 14 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2023-2028
Table 15 Forecast Sales of Alcoholic Drinks by Category: Total Value 2023-2028
Table 16 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2023-2028
Table 17 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2023-2028

DISCLAIMER

SOURCES

Summary 2 Research Sources

BEER IN BRAZILKEY DATA FINDINGS

2023 DEVELOPMENTS

Volume slowdown due to cost of living, maturity, and competition from outside beer
More brands launched for different niches and consumption occasions
Premiumisation is the strategy followed, as players seek to improve margins

PROSPECTS AND OPPORTUNITIES

The premium reset: What will be next big thing?
Local investments in malting and production
Climate changes set to affect seasonal demand

CATEGORY BACKGROUND

Lager price band methodology
Summary 4 Lager by Price Band 2023
Table 100 Number of Breweries 2018-2023

CATEGORY DATA

Table 101 Sales of Beer by Category: Total Volume 2018-2023
Table 102 Sales of Beer by Category: Total Value 2018-2023
Table 103 Sales of Beer by Category: % Total Volume Growth 2018-2023
Table 104 Sales of Beer by Category: % Total Value Growth 2018-2023
Table 105 Sales of Beer by Off-trade vs On-trade: Volume 2018-2023
Table 106 Sales of Beer by Off-trade vs On-trade: Value 2018-2023
Table 107 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2018-2023
Table 108 Sales of Beer by Off-trade vs On-trade: % Value Growth 2018-2023
Table 109 Sales of Beer by Craft vs Standard 2018-2023
Table 110 GBO Company Shares of Beer: % Total Volume 2019-2023
Table 111 NBO Company Shares of Beer: % Total Volume 2019-2023
Table 112 LBN Brand Shares of Beer: % Total Volume 2020-2023
Table 113 Forecast Sales of Beer by Category: Total Volume 2023-2028
Table 114 Forecast Sales of Beer by Category: Total Value 2023-2028
Table 115 Forecast Sales of Beer by Category: % Total Volume Growth 2023-2028
Table 116 Forecast Sales of Beer by Category: % Total Value Growth 2023-2028

WINE IN BRAZILKEY DATA FINDINGS

2023 DEVELOPMENTS

Total volume sales of wine fall, pushed by still red wine
New opportunities for premium sparkling wine in 2023
Still white and rosé wine also maintain growth

PROSPECTS AND OPPORTUNITIES

Droughts and floods likely to impact national productivity in the early forecast period
New interest in table wines - rethinking what is premium
Good results for specialised butecos could indicate a more positive future

CATEGORY DATA

Table 18 Sales of Wine by Category: Total Volume 2018-2023
Table 19 Sales of Wine by Category: Total Value 2018-2023
Table 20 Sales of Wine by Category: % Total Volume Growth 2018-2023
Table 21 Sales of Wine by Category: % Total Value Growth 2018-2023
Table 22 Sales of Wine by Off-trade vs On-trade: Volume 2018-2023
Table 23 Sales of Wine by Off-trade vs On-trade: Value 2018-2023
Table 24 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2018-2023
Table 25 Sales of Wine by Off-trade vs On-trade: % Value Growth 2018-2023
Table 26 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2018-2023
Table 27 Sales of Still Rosé Wine by Price Segment: % Off-trade Volume 2018-2023
Table 28 Sales of Still White Wine by Price Segment: % Off-trade Volume 2018-2023
Table 29 Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2018-2023
Table 30 GBO Company Shares of Still Light Grape Wine: % Total Volume 2019-2023
Table 31 NBO Company Shares of Still Light Grape Wine: % Total Volume 2019-2023
Table 32 LBN Brand Shares of Still Light Grape Wine: % Total Volume 2020-2023
Table 33 GBO Company Shares of Champagne: % Total Volume 2019-2023
Table 34 NBO Company Shares of Champagne: % Total Volume 2019-2023
Table 35 LBN Brand Shares of Champagne: % Total Volume 2020-2023
Table 36 GBO Company Shares of Other Sparkling Wine: % Total Volume 2019-2023
Table 37 NBO Company Shares of Other Sparkling Wine: % Total Volume 2019-2023
Table 38 LBN Brand Shares of Other Sparkling Wine: % Total Volume 2020-2023
Table 39 GBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2019-2023
Table 40 NBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2019-2023
Table 41 LBN Brand Shares of Fortified Wine and Vermouth: % Total Volume 2020-2023
Table 42 GBO Company Shares of Non-grape Wine: % Total Volume 2019-2023
Table 43 NBO Company Shares of Non-grape Wine: % Total Volume 2019-2023
Table 44 LBN Brand Shares of Non-grape Wine: % Total Volume 2020-2023
Table 45 Forecast Sales of Wine by Category: Total Volume 2023-2028
Table 46 Forecast Sales of Wine by Category: Total Value 2023-2028
Table 47 Forecast Sales of Wine by Category: % Total Volume Growth 2023-2028
Table 48 Forecast Sales of Wine by Category: % Total Value Growth 2023-2028

SPIRITS IN BRAZILKEY DATA FINDINGS

2023 DEVELOPMENTS

Total volume slowdown as premium categories such as gin and whiskies decline
Cachaça and Brazilian identity gain space
Liqueurs a surprise hit

PROSPECTS AND OPPORTUNITIES

Trading down, but also aligning with consumer values
The search for the next hero drink
Finding space to grow - exploring occasions and consumers

CATEGORY BACKGROUND

Vodka, gin, other blended Scotch whisky, dark rum and white rum price band methodology
Summary 3 Benchmark Brands 2023

CATEGORY DATA

Table 49 Sales of Spirits by Category: Total Volume 2018-2023
Table 50 Sales of Spirits by Category: Total Value 2018-2023
Table 51 Sales of Spirits by Category: % Total Volume Growth 2018-2023
Table 52 Sales of Spirits by Category: % Total Value Growth 2018-2023
Table 53 Sales of Spirits by Off-trade vs On-trade: Volume 2018-2023
Table 54 Sales of Spirits by Off-trade vs On-trade: Value 2018-2023
Table 55 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2018-2023
Table 56 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2018-2023
Table 57 Sales of Dark Rum by Price Platform: % Total Volume 2018-2023
Table 58 Sales of White Rum by Price Platform: % Total Volume 2018-2023
Table 59 Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2018-2023
Table 60 Sales of English Gin by Price Platform: % Total Volume 2018-2023
Table 61 Sales of Vodka by Price Platform: % Total Volume 2018-2023
Table 62 Sales of Vodka by Flavoured vs Non-flavoured: % Total Volume 2018-2023
Table 63 GBO Company Shares of Spirits: % Total Volume 2019-2023
Table 64 NBO Company Shares of Spirits: % Total Volume 2019-2023
Table 65 LBN Brand Shares of Spirits: % Total Volume 2020-2023
Table 66 Forecast Sales of Spirits by Category: Total Volume 2023-2028
Table 67 Forecast Sales of Spirits by Category: Total Value 2023-2028
Table 68 Forecast Sales of Spirits by Category: % Total Volume Growth 2023-2028
Table 69 Forecast Sales of Spirits by Category: % Total Value Growth 2023-2028

CIDER/PERRY IN BRAZILKEY DATA FINDINGS

2023 DEVELOPMENTS

Cider/perry is under pressure, but sees low total volume growth
Polarisation offers opportunities for both economy and premium products
Floods in the south of Brazil could impact production and consumption

PROSPECTS AND OPPORTUNITIES

Lower-income consumers will remain an opportunity
Using sustainability as a claim is a potential way forward
Premiumisation likely to be an area of focus

CATEGORY DATA

Table 70 Sales of Cider/Perry: Total Volume 2018-2023
Table 71 Sales of Cider/Perry: Total Value 2018-2023
Table 72 Sales of Cider/Perry: % Total Volume Growth 2018-2023
Table 73 Sales of Cider/Perry: % Total Value Growth 2018-2023
Table 74 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2018-2023
Table 75 Sales of Cider/Perry by Off-trade vs On-trade: Value 2018-2023
Table 76 Sales of Cider/Perry by Off-trade vs On-trade: % Volume Growth 2018-2023
Table 77 Sales of Cider/Perry by Off-trade vs On-trade: % Value Growth 2018-2023
Table 78 GBO Company Shares of Cider/Perry: % Total Volume 2019-2023
Table 79 NBO Company Shares of Cider/Perry: % Total Volume 2019-2023
Table 80 LBN Brand Shares of Cider/Perry: % Total Volume 2020-2023
Table 81 Forecast Sales of Cider/Perry: Total Volume 2023-2028
Table 82 Forecast Sales of Cider/Perry: Total Value 2023-2028
Table 83 Forecast Sales of Cider/Perry: % Total Volume Growth 2023-2028
Table 84 Forecast Sales of Cider/Perry: % Total Value Growth 2023-2028

RTDS IN BRAZILKEY DATA FINDINGS

2023 DEVELOPMENTS

A focus on cocktails in RTDs
New players disrupt the category
Brazilian inspiration drives sales

PROSPECTS AND OPPORTUNITIES

Trading down from spirits, and trading up from beer or beer alternatives
The spirits claim - how to showcase quality
How to make RTDs viable for the on-trade

CATEGORY DATA

Table 85 Sales of RTDs by Category: Total Volume 2018-2023
Table 86 Sales of RTDs by Category: Total Value 2018-2023
Table 87 Sales of RTDs by Category: % Total Volume Growth 2018-2023
Table 88 Sales of RTDs by Category: % Total Value Growth 2018-2023
Table 89 Sales of RTDs by Off-trade vs On-trade: Volume 2018-2023
Table 90 Sales of RTDs by Off-trade vs On-trade: Value 2018-2023
Table 91 Sales of RTDs by Off-trade vs On-trade: % Volume Growth 2018-2023
Table 92 Sales of RTDs by Off-trade vs On-trade: % Value Growth 2018-2023
Table 93 GBO Company Shares of RTDs: % Total Volume 2019-2023
Table 94 NBO Company Shares of RTDs: % Total Volume 2019-2023
Table 95 LBN Brand Shares of RTDs: % Total Volume 2020-2023
Table 96 Forecast Sales of RTDs by Category: Total Volume 2023-2028
Table 97 Forecast Sales of RTDs by Category: Total Value 2023-2028
Table 98 Forecast Sales of RTDs by Category: % Total Volume Growth 2023-2028
Table 99 Forecast Sales of RTDs by Category: % Total Value Growth 2023-2028

License	Format	Properties	Price
SINGLE USER LICENSE PDF	The product is a PDF.	This is a single user license, allowing one user access to the product.	€2150EUR$2,357USD£1,858GBP
SITE LICENSE PDF	The product is a PDF.	This is a site license, allowing all users within a given geographical location of your organization access to the product.	€4300EUR$4,714USD£3,715GBP
ENTERPRISE LICENSE PDF	The product is a PDF.	This is an enterprise license, allowing all employees within your organization access to the product.	€6450EUR$7,072USD£5,573GBP

Why buy this report?

Table of Contents

Related Topics

Related Reports

Alcoholic Beverages Market by Product Type, Alcohol Volume Percentage, Category, Distribution Channel - Global Forecast 2025-2030

Alcoholic Drinks in Latin America

Sugar Cane Alcohol Market by Product, Application - Global Forecast 2025-2030

Where Consumers Shop for Alcoholic Drinks

Alcoholic Beverages (Distilled Spirits) - Global Strategic Business Report