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Apparel and Footwear in Portugal

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    Report

  • 101 Pages
  • November 2023
  • Region: Portugal
  • Euromonitor International
  • ID: 2985216
The outbreak of COVID-19, followed by the war in Ukraine, has led to high inflation rates in Portugal throughout 2023. Despite apparel and footwear products only witnessing moderate price increases, energy and packaged food saw high rises, impacting the overall purchasing power of Portuguese consumers. In 2023, housing interest rates also significantly increased, and consumers had to adapt their purchasing habits as a result, focusing on essential items.

The Apparel and Footwear in Portugal report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: Apparel, Footwear, Sportswear.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Apparel and Footwear market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

APPAREL AND FOOTWEAR IN PORTUGAL
EXECUTIVE SUMMARY
  • Apparel and footwear in 2023: The big picture
  • 2023 key trends
  • Competitive landscape
  • Retailing developments
  • What next for apparel and footwear?
MARKET DATA
  • Table 1 Sales of Apparel and Footwear by Category: Volume 2018-2023
  • Table 2 Sales of Apparel and Footwear by Category: Value 2018-2023
  • Table 3 Sales of Apparel and Footwear by Category: % Volume Growth 2018-2023
  • Table 4 Sales of Apparel and Footwear by Category: % Value Growth 2018-2023
  • Table 5 NBO Company Shares of Apparel and Footwear: % Value 2019-2023
  • Table 6 LBN Brand Shares of Apparel and Footwear: % Value 2020-2023
  • Table 7 Distribution of Apparel and Footwear by Format: % Value 2018-2023
  • Table 8 Distribution of Apparel and Footwear by Format and Category: % Value 2023
  • Table 9 Forecast Sales of Apparel and Footwear by Category: Volume 2023-2028
  • Table 10 Forecast Sales of Apparel and Footwear by Category: Value 2023-2028
  • Table 11 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2023-2028
  • Table 12 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
  • Summary 1 Research Sources
WOMENSWEAR IN PORTUGALKEY DATA FINDINGS
2023 DEVELOPMENTS
  • High inflation and the rise of second-hand goods limits retail volume growth
  • Low-cost players benefit from consumers trading down to more affordable options
  • Brands invest in retail as consumers return to brick-and-mortar stores
PROSPECTS AND OPPORTUNITIES
  • Retail volume growth unlikely to reach pre-COVID-19 levels in the forecast period
  • Sportswear and athleisure are set to drive sales across the forecast period
  • Modern grocery retailers lose ground as spending power increases
CATEGORY DATA
  • Table 105 Sales of Womenswear by Category: Volume 2018-2023
  • Table 106 Sales of Womenswear by Category: Value 2018-2023
  • Table 107 Sales of Womenswear by Category: % Volume Growth 2018-2023
  • Table 108 Sales of Womenswear by Category: % Value Growth 2018-2023
  • Table 109 NBO Company Shares of Womenswear: % Value 2019-2023
  • Table 110 LBN Brand Shares of Womenswear: % Value 2020-2023
  • Table 111 NBO Company Shares of Women's Nightwear: % Value 2019-2023
  • Table 112 LBN Brand Shares of Women's Nightwear: % Value 2020-2023
  • Table 113 NBO Company Shares of Women's Outerwear: % Value 2019-2023
  • Table 114 LBN Brand Shares of Women's Outerwear: % Value 2020-2023
  • Table 115 NBO Company Shares of Women’s Swimwear: % Value 2019-2023
  • Table 116 LBN Brand Shares of Women’s Swimwear: % Value 2020-2023
  • Table 117 NBO Company Shares of Women's Underwear: % Value 2019-2023
  • Table 118 LBN Brand Shares of Women's Underwear: % Value 2020-2023
  • Table 119 Forecast Sales of Womenswear by Category: Volume 2023-2028
  • Table 120 Forecast Sales of Womenswear by Category: Value 2023-2028
  • Table 121 Forecast Sales of Womenswear by Category: % Volume Growth 2023-2028
  • Table 122 Forecast Sales of Womenswear by Category: % Value Growth 2023-2028
MENSWEAR IN PORTUGALKEY DATA FINDINGS
2023 DEVELOPMENTS
  • High inflation rates negatively impact the recovery of menswear
  • Casualwear is the growing preference for many men in Portugal
  • Decathlon gains ground thanks to the rising sportswear trend
PROSPECTS AND OPPORTUNITIES
  • Prolonged economic uncertainty will continue to hinder retail volume growth
  • Brands invest further in menswear, focusing on personalisation to boost growth
  • E-commerce sales remain high as consumers preference convenience
CATEGORY DATA
  • Table 13 Sales of Menswear by Category: Volume 2018-2023
  • Table 14 Sales of Menswear by Category: Value 2018-2023
  • Table 15 Sales of Menswear by Category: % Volume Growth 2018-2023
  • Table 16 Sales of Menswear by Category: % Value Growth 2018-2023
  • Table 17 NBO Company Shares of Menswear: % Value 2019-2023
  • Table 18 LBN Brand Shares of Menswear: % Value 2020-2023
  • Table 19 NBO Company Shares of Men’s Nightwear: % Value 2019-2023
  • Table 20 LBN Brand Shares of Men’s Nightwear: % Value 2020-2023
  • Table 21 NBO Company Shares of Men’s Outerwear: % Value 2019-2023
  • Table 22 LBN Brand Shares of Men’s Outerwear: % Value 2020-2023
  • Table 23 NBO Company Shares of Men’s Swimwear: % Value 2019-2023
  • Table 24 LBN Brand Shares of Men’s Swimwear: % Value 2020-2023
  • Table 25 NBO Company Shares of Men’s Underwear: % Value 2019-2023
  • Table 26 LBN Brand Shares of Men’s Underwear: % Value 2020-2023
  • Table 27 Forecast Sales of Menswear by Category: Volume 2023-2028
  • Table 28 Forecast Sales of Menswear by Category: Value 2023-2028
  • Table 29 Forecast Sales of Menswear by Category: % Volume Growth 2023-2028
  • Table 30 Forecast Sales of Menswear by Category: % Value Growth 2023-2028
CHILDRENSWEAR IN PORTUGALKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Childrenswear registers slow volume growth while girl apparel outsells boys
  • The appeal of the second-hand market challenges sales in childrenswear
  • Licensed products gain ground as retailers launch collections based on TV shows
  • Prospects and Opportunities
  • Declining birth rates and the rise of second-hand goods threaten retail volume growth
  • Childrenswear will be increasingly influenced by quality and fashion trends
  • Innovations to focus on convenience and ease, attracting busy parents
CATEGORY DATA
  • Table 31 Sales of Childrenswear by Category: Volume 2018-2023
  • Table 32 Sales of Childrenswear by Category: Value 2018-2023
  • Table 33 Sales of Childrenswear by Category: % Volume Growth 2018-2023
  • Table 34 Sales of Childrenswear by Category: % Value Growth 2018-2023
  • Table 35 NBO Company Shares of Childrenswear: % Value 2019-2023
  • Table 36 LBN Brand Shares of Childrenswear: % Value 2020-2023
  • Table 37 Forecast Sales of Childrenswear by Category: Volume 2023-2028
  • Table 38 Forecast Sales of Childrenswear by Category: Value 2023-2028
  • Table 39 Forecast Sales of Childrenswear by Category: % Volume Growth 2023-2028
  • Table 40 Forecast Sales of Childrenswear by Category: % Value Growth 2023-2028
SPORTSWEAR IN PORTUGALKEY DATA FINDINGS
2023 DEVELOPMENTS
  • COVID-19 reinforces Portuguese consumers interest in health and fitness
  • The rising athleisure trend bolsters sales of trainers, as comfort rules
  • Established players face growing competition from upcoming brands
PROSPECTS AND OPPORTUNITIES
  • Sportswear posts positive volume growth, driven by rising interest in activities
  • The athleisure trend remains popular as consumers preference comfort
  • Fast-fashion will increasingly focus on launching performance sportswear
CATEGORY DATA
  • Table 41 Sales of Sportswear by Category: Value 2018-2023
  • Table 42 Sales of Sportswear by Category: % Value Growth 2018-2023
  • Table 43 NBO Company Shares of Sportswear: % Value 2019-2023
  • Table 44 LBN Brand Shares of Sportswear: % Value 2020-2023
  • Table 45 Distribution of Sportswear by Format: % Value 2018-2023
  • Table 46 Forecast Sales of Sportswear by Category: Value 2023-2028
  • Table 47 Forecast Sales of Sportswear by Category: % Value Growth 2023-2028
JEANS IN PORTUGALKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Second-hand goods and casual wear challenges retail volume growth
  • Sustainability continues to be a major factor for Jean's brands
  • Jeans witnesses polarisation on the competitive landscape as mid-range offerings struggle
PROSPECTS AND OPPORTUNITIES
  • Retail volume is not set to recover to pre-COVID-19 levels in the forecast period
  • Leading brands focus on sustainability to add value and appeal to consumers
  • Jeans set to focus on comfort and functionality to compete with other trouser options
CATEGORY DATA
  • Table 48 Sales of Jeans by Category: Volume 2018-2023
  • Table 49 Sales of Jeans by Category: Value 2018-2023
  • Table 50 Sales of Jeans by Category: % Volume Growth 2018-2023
  • Table 51 Sales of Jeans by Category: % Value Growth 2018-2023
  • Table 52 Sales of Men’s Jeans by Category: Volume 2018-2023
  • Table 53 Sales of Men’s Jeans by Category: Value 2018-2023
  • Table 54 Sales of Men’s Jeans by Category: % Volume Growth 2018-2023
  • Table 55 Sales of Men’s Jeans by Category: % Value Growth 2018-2023
  • Table 56 Sales of Women’s Jeans by Category: Volume 2018-2023
  • Table 57 Sales of Women’s Jeans by Category: Value 2018-2023
  • Table 58 Sales of Women’s Jeans by Category: % Volume Growth 2018-2023
  • Table 59 Sales of Women’s Jeans by Category: % Value Growth 2018-2023
  • Table 60 NBO Company Shares of Jeans: % Value 2019-2023
  • Table 61 LBN Brand Shares of Jeans: % Value 2020-2023
  • Table 62 Forecast Sales of Jeans by Category: Volume 2023-2028
  • Table 63 Forecast Sales of Jeans by Category: Value 2023-2028
  • Table 64 Forecast Sales of Jeans by Category: % Volume Growth 2023-2028
  • Table 65 Forecast Sales of Jeans by Category: % Value Growth 2023-2028
  • Table 66 Forecast Sales of Men’s Jeans by Category: Volume 2023-2028
  • Table 67 Forecast Sales of Men’s Jeans by Category: Value 2023-2028
  • Table 68 Forecast Sales of Men’s Jeans by Category: % Volume Growth 2023-2028
  • Table 69 Forecast Sales of Men’s Jeans by Category: % Value Growth 2023-2028
  • Table 70 Forecast Sales of Women’s Jeans by Category: Volume 2023-2028
  • Table 71 Forecast Sales of Women’s Jeans by Category: Value 2023-2028
  • Table 72 Forecast Sales of Women’s Jeans by Category: % Volume Growth 2023-2028
  • Table 73 Forecast Sales of Women’s Jeans by Category: % Value Growth 2023-2028
HOSIERY IN PORTUGALKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Hosiery registers positive retail volume growth, boosted by sports and events
  • Non-sheer continues to drive sales, while sheer hosiery boosts growth
  • Private label gaining ground during a challenging economic environment
PROSPECTS AND OPPORTUNITIES
  • Hosiery is expected to showcase modest growth across the forecast period
  • Sustainability to gain further ground following consumers' heightened awareness
  • The rising interest in sport will drive sales for functional hosiery
CATEGORY DATA
  • Table 74 Sales of Hosiery by Category: Volume 2018-2023
  • Table 75 Sales of Hosiery by Category: Value 2018-2023
  • Table 76 Sales of Hosiery by Category: % Volume Growth 2018-2023
  • Table 77 Sales of Hosiery by Category: % Value Growth 2018-2023
  • Table 78 NBO Company Shares of Hosiery: % Value 2019-2023
  • Table 79 LBN Brand Shares of Hosiery: % Value 2020-2023
  • Table 80 Forecast Sales of Hosiery by Category: Volume 2023-2028
  • Table 81 Forecast Sales of Hosiery by Category: Value 2023-2028
  • Table 82 Forecast Sales of Hosiery by Category: % Volume Growth 2023-2028
  • Table 83 Forecast Sales of Hosiery by Category: % Value Growth 2023-2028
APPAREL ACCESSORIES IN PORTUGALKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Modest growth as items suffer from being viewed as non-essentials
  • The return of office-based work moderately stimulates demand for belts and ties
  • Local brand Parfois retains its lead despite losing ground on the landscape
PROSPECTS AND OPPORTUNITIES
  • Apparel accessories suffer from its non-essential nature in an uncertain economy
  • The casualwear trend will rise, negatively impacting sales of accessories
  • Interest in sport is representing a growing opportunity for accessories
CATEGORY DATA
  • Table 84 Sales of Apparel Accessories by Category: Volume 2018-2023
  • Table 85 Sales of Apparel Accessories by Category: Value 2018-2023
  • Table 86 Sales of Apparel Accessories by Category: % Volume Growth 2018-2023
  • Table 87 Sales of Apparel Accessories by Category: % Value Growth 2018-2023
  • Table 88 NBO Company Shares of Apparel Accessories: % Value 2019-2023
  • Table 89 LBN Brand Shares of Apparel Accessories: % Value 2020-2023
  • Table 90 Forecast Sales of Apparel Accessories by Category: Volume 2023-2028
  • Table 91 Forecast Sales of Apparel Accessories by Category: Value 2023-2028
  • Table 92 Forecast Sales of Apparel Accessories by Category: % Volume Growth 2023-2028
  • Table 93 Forecast Sales of Apparel Accessories by Category: % Value Growth 2023-2028
FOOTWEAR IN PORTUGALKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Decline in retail volume growth amid challenging economic conditions
  • Children's footwear is the most resilient area, as shoes need replacing regularly
  • Sport footwear is attracting new players to the footwear landscape
PROSPECTS AND OPPORTUNITIES
  • Polarisation of the landscape as retail volume sales are challenged
  • More comfortable shoes take advantage of the smart casual trend
  • Footwear brands invest in mono-brand outlets to boost brand loyalty
CATEGORY DATA
  • Table 94 Sales of Footwear by Category: Volume 2018-2023
  • Table 95 Sales of Footwear by Category: Value 2018-2023
  • Table 96 Sales of Footwear by Category: % Volume Growth 2018-2023
  • Table 97 Sales of Footwear by Category: % Value Growth 2018-2023
  • Table 98 NBO Company Shares of Footwear: % Value 2019-2023
  • Table 99 LBN Brand Shares of Footwear: % Value 2020-2023
  • Table 100 Distribution of Footwear by Format: % Value 2018-2023
  • Table 101 Forecast Sales of Footwear by Category: Volume 2023-2028
  • Table 102 Forecast Sales of Footwear by Category: Value 2023-2028
  • Table 103 Forecast Sales of Footwear by Category: % Volume Growth 2023-2028
  • Table 104 Forecast Sales of Footwear by Category: % Value Growth 2023-2028