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Apparel and Footwear in Hungary

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    Report

  • 93 Pages
  • December 2024
  • Region: Hungary
  • Euromonitor International
  • ID: 2985217
Sales of apparel and footwear show a positive performance in 2024 in Hungary, in both value and volume terms. All categories are seeing positive value growth, with childrenswear showing the strongest value performance. This is mainly driven by the high emphasis parents place on ensuring their children are well-dressed - even in times of inflationary pressures and economic uncertainty.

The Apparel and Footwear in Hungary report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Apparel, Footwear, Sportswear.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Apparel and Footwear market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

EXECUTIVE SUMMARY
  • Apparel and footwear in 2024: The big picture
  • 2024 key trends
  • Competitive landscape
  • Retailing developments
  • What next for apparel and footwear?
MARKET DATA
  • Table 1 Sales of Apparel and Footwear by Category: Volume 2019-2024
  • Table 2 Sales of Apparel and Footwear by Category: Value 2019-2024
  • Table 3 Sales of Apparel and Footwear by Category: % Volume Growth 2019-2024
  • Table 4 Sales of Apparel and Footwear by Category: % Value Growth 2019-2024
  • Table 5 NBO Company Shares of Apparel and Footwear: % Value 2020-2024
  • Table 6 LBN Brand Shares of Apparel and Footwear: % Value 2021-2024
  • Table 7 Distribution of Apparel and Footwear by Format: % Value 2019-2024
  • Table 8 Distribution of Apparel and Footwear by Format and Category: % Value 2024
  • Table 9 Forecast Sales of Apparel and Footwear by Category: Volume 2024-2029
  • Table 10 Forecast Sales of Apparel and Footwear by Category: Value 2024-2029
  • Table 11 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2024-2029
  • Table 12 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
  • Summary 1 Research Sources
WOMENSWEAR IN HUNGARYKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Polarisation seen within womenswear, while affordable brands remain in the lead
  • Omnichannel strategies are increasingly important
  • Retailers monitor their portfolios and adapt products and brands to optimise profits and sales
PROSPECTS AND OPPORTUNITIES
  • Rise of shorts and trousers boosts sales for tops, due slumps sales of sheer hosiery
  • “Sneakermania” trend inspires strategy for limited-edition product “drop sales”
  • Inbound tourism will continue to drive sales of luxury womenswear over the forecast period
CATEGORY DATA
  • Table 13 Sales of Womenswear by Category: Volume 2019-2024
  • Table 14 Sales of Womenswear by Category: Value 2019-2024
  • Table 15 Sales of Womenswear by Category: % Volume Growth 2019-2024
  • Table 16 Sales of Womenswear by Category: % Value Growth 2019-2024
  • Table 17 NBO Company Shares of Womenswear: % Value 2020-2024
  • Table 18 LBN Brand Shares of Womenswear: % Value 2021-2024
  • Table 19 NBO Company Shares of Women's Nightwear: % Value 2020-2024
  • Table 20 LBN Brand Shares of Women's Nightwear: % Value 2021-2024
  • Table 21 NBO Company Shares of Women's Outerwear: % Value 2020-2024
  • Table 22 LBN Brand Shares of Women's Outerwear: % Value 2021-2024
  • Table 23 NBO Company Shares of Women’s Swimwear: % Value 2020-2024
  • Table 24 LBN Brand Shares of Women’s Swimwear: % Value 2021-2024
  • Table 25 NBO Company Shares of Women's Underwear: % Value 2020-2024
  • Table 26 LBN Brand Shares of Women's Underwear: % Value 2021-2024
  • Table 27 Forecast Sales of Womenswear by Category: Volume 2024-2029
  • Table 28 Forecast Sales of Womenswear by Category: Value 2024-2029
  • Table 29 Forecast Sales of Womenswear by Category: % Volume Growth 2024-2029
  • Table 30 Forecast Sales of Womenswear by Category: % Value Growth 2024-2029
MENSWEAR IN HUNGARYKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Sales of menswear slow down due to
  • Performance wear and sports-inspired clothing remain popular in menswear
  • Male shoppers tend to repurchase the same items which best suit their needs
PROSPECTS AND OPPORTUNITIES
  • Male consumers will continue to appreciate the all-under-one-roof strategy
  • Increased purchasing power likely to boost sales of high-end brands
  • Growing popularity and availability of retail e-commerce platforms align with men’s demand for convenient and efficient shopping
CATEGORY DATA
  • Table 31 Sales of Menswear by Category: Volume 2019-2024
  • Table 32 Sales of Menswear by Category: Value 2019-2024
  • Table 33 Sales of Menswear by Category: % Volume Growth 2019-2024
  • Table 34 Sales of Menswear by Category: % Value Growth 2019-2024
  • Table 35 NBO Company Shares of Menswear: % Value 2020-2024
  • Table 36 LBN Brand Shares of Menswear: % Value 2021-2024
  • Table 37 NBO Company Shares of Men’s Nightwear: % Value 2020-2024
  • Table 38 LBN Brand Shares of Men’s Nightwear: % Value 2021-2024
  • Table 39 NBO Company Shares of Men’s Outerwear: % Value 2020-2024
  • Table 40 LBN Brand Shares of Men’s Outerwear: % Value 2021-2024
  • Table 41 NBO Company Shares of Men’s Swimwear: % Value 2020-2024
  • Table 42 LBN Brand Shares of Men’s Swimwear: % Value 2021-2024
  • Table 43 NBO Company Shares of Men’s Underwear: % Value 2020-2024
  • Table 44 LBN Brand Shares of Men’s Underwear: % Value 2021-2024
  • Table 45 Forecast Sales of Menswear by Category: Volume 2024-2029
  • Table 46 Forecast Sales of Menswear by Category: Value 2024-2029
  • Table 47 Forecast Sales of Menswear by Category: % Volume Growth 2024-2029
  • Table 48 Forecast Sales of Menswear by Category: % Value Growth 2024-2029
CHILDRENSWEAR IN HUNGARYKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Childrenswear remains a top priority for parents and families
  • Affordable options take the top brand places, with a degree of polarisation still seen
  • “Sneakermania” also influences fashion trends for children
PROSPECTS AND OPPORTUNITIES
  • Social influences continue to inspire “must-have” products for children
  • Retailers continue to optimise their childrenswear portfolios
  • Ongoing omnichannel strategies seen in childrenswear
CATEGORY DATA
  • Table 49 Sales of Childrenswear by Category: Volume 2019-2024
  • Table 50 Sales of Childrenswear by Category: Value 2019-2024
  • Table 51 Sales of Childrenswear by Category: % Volume Growth 2019-2024
  • Table 52 Sales of Childrenswear by Category: % Value Growth 2019-2024
  • Table 53 NBO Company Shares of Childrenswear: % Value 2020-2024
  • Table 54 LBN Brand Shares of Childrenswear: % Value 2021-2024
  • Table 55 Forecast Sales of Childrenswear by Category: Volume 2024-2029
  • Table 56 Forecast Sales of Childrenswear by Category: Value 2024-2029
  • Table 57 Forecast Sales of Childrenswear by Category: % Volume Growth 2024-2029
  • Table 58 Forecast Sales of Childrenswear by Category: % Value Growth 2024-2029
SPORTSWEAR IN HUNGARYKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Sportswear sakes supported by sporting celebrity styles and brand ambassadors
  • “Sneakermania” also supports sports-inspired fashions
  • Omnichannel retailing remains key
PROSPECTS AND OPPORTUNITIES
  • Community-building will remain important for customer engagement in sportswear
  • Sportswear opportunities also driven by cross-sales of supplement brands
  • Innovations in performance-related materials will continue to attract attention
CATEGORY DATA
  • Table 59 Sales of Sportswear by Category: Value 2019-2024
  • Table 60 Sales of Sportswear by Category: % Value Growth 2019-2024
  • Table 61 NBO Company Shares of Sportswear: % Value 2020-2024
  • Table 62 LBN Brand Shares of Sportswear: % Value 2021-2024
  • Table 63 Distribution of Sportswear by Format: % Value 2019-2024
  • Table 64 Forecast Sales of Sportswear by Category: Value 2024-2029
  • Table 65 Forecast Sales of Sportswear by Category: % Value Growth 2024-2029
JEANS IN HUNGARYKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Different dynamics seen in men’s and women’s jeans, with standard seeing highest value and economy seeing highest volume
  • H&M remains a favourite in brand terms
  • Super premium jeans continue to see positive volume sales, despite higher prices
PROSPECTS AND OPPORTUNITIES
  • Persistent demand for jeans expected to continue over the forecast period
  • Social media will continue to boost demand by promoting different styles
  • Retail e-commerce supports sales of jeans brands which are less common in physical shops
CATEGORY DATA
  • Table 66 Sales of Jeans by Category: Volume 2019-2024
  • Table 67 Sales of Jeans by Category: Value 2019-2024
  • Table 68 Sales of Jeans by Category: % Volume Growth 2019-2024
  • Table 69 Sales of Jeans by Category: % Value Growth 2019-2024
  • Table 70 Sales of Men’s Jeans by Category: Volume 2019-2024
  • Table 71 Sales of Men’s Jeans by Category: Value 2019-2024
  • Table 72 Sales of Men’s Jeans by Category: % Volume Growth 2019-2024
  • Table 73 Sales of Men’s Jeans by Category: % Value Growth 2019-2024
  • Table 74 Sales of Women’s Jeans by Category: Volume 2019-2024
  • Table 75 Sales of Women’s Jeans by Category: Value 2019-2024
  • Table 76 Sales of Women’s Jeans by Category: % Volume Growth 2019-2024
  • Table 77 Sales of Women’s Jeans by Category: % Value Growth 2019-2024
  • Table 78 NBO Company Shares of Jeans: % Value 2020-2024
  • Table 79 LBN Brand Shares of Jeans: % Value 2021-2024
  • Table 80 Forecast Sales of Jeans by Category: Volume 2024-2029
  • Table 81 Forecast Sales of Jeans by Category: Value 2024-2029
  • Table 82 Forecast Sales of Jeans by Category: % Volume Growth 2024-2029
  • Table 83 Forecast Sales of Jeans by Category: % Value Growth 2024-2029
  • Table 84 Forecast Sales of Men’s Jeans by Category: Volume 2024-2029
  • Table 85 Forecast Sales of Men’s Jeans by Category: Value 2024-2029
  • Table 86 Forecast Sales of Men’s Jeans by Category: % Volume Growth 2024-2029
  • Table 87 Forecast Sales of Men’s Jeans by Category: % Value Growth 2024-2029
  • Table 88 Forecast Sales of Women’s Jeans by Category: Volume 2024-2029
  • Table 89 Forecast Sales of Women’s Jeans by Category: Value 2024-2029
  • Table 90 Forecast Sales of Women’s Jeans by Category: % Volume Growth 2024-2029
  • Table 91 Forecast Sales of Women’s Jeans by Category: % Value Growth 2024-2029
HOSIERY IN HUNGARYKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Multipack formats popular in hosiery, due to offering good value for money
  • Trend to match socks with other apparel and footwear
  • Ongoing rise of speciality and performance hosiery
PROSPECTS AND OPPORTUNITIES
  • “Sneakermania” fans choose their socks to match their sneakers
  • Multipacks of socks at the checkout and premium socks online
  • Rising popularity of trousers in womenswear suppresses sales of sheer hosiery
CATEGORY DATA
  • Table 92 Sales of Hosiery by Category: Volume 2019-2024
  • Table 93 Sales of Hosiery by Category: Value 2019-2024
  • Table 94 Sales of Hosiery by Category: % Volume Growth 2019-2024
  • Table 95 Sales of Hosiery by Category: % Value Growth 2019-2024
  • Table 96 NBO Company Shares of Hosiery: % Value 2020-2024
  • Table 97 LBN Brand Shares of Hosiery: % Value 2021-2024
  • Table 98 Forecast Sales of Hosiery by Category: Volume 2024-2029
  • Table 99 Forecast Sales of Hosiery by Category: Value 2024-2029
  • Table 100 Forecast Sales of Hosiery by Category: % Volume Growth 2024-2029
  • Table 101 Forecast Sales of Hosiery by Category: % Value Growth 2024-2029
APPAREL ACCESSORIES IN HUNGARYKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Apparel accessories sales influenced by various factors, including weather
  • Relaxed fashion styles reduce the need for formal accessories
  • Affordable brands remain the most popular, while designer labels benefit from inbound tourism
PROSPECTS AND OPPORTUNITIES
  • Sustainable materials will become increasingly popular
  • Brand collaborations and limited editions can help to boost sales
  • Low-cost brands and affordable retail outlets will continue to attract the highest volume sales
CATEGORY DATA
  • Table 102 Sales of Apparel Accessories by Category: Volume 2019-2024
  • Table 103 Sales of Apparel Accessories by Category: Value 2019-2024
  • Table 104 Sales of Apparel Accessories by Category: % Volume Growth 2019-2024
  • Table 105 Sales of Apparel Accessories by Category: % Value Growth 2019-2024
  • Table 106 NBO Company Shares of Apparel Accessories: % Value 2020-2024
  • Table 107 LBN Brand Shares of Apparel Accessories: % Value 2021-2024
  • Table 108 Forecast Sales of Apparel Accessories by Category: Volume 2024-2029
  • Table 109 Forecast Sales of Apparel Accessories by Category: Value 2024-2029
  • Table 110 Forecast Sales of Apparel Accessories by Category: % Volume Growth 2024-2029
  • Table 111 Forecast Sales of Apparel Accessories by Category: % Value Growth 2024-2029
FOOTWEAR IN HUNGARYKEY DATA FINDINGS
2024 DEVELOPMENTS
  • “Sneakermania” helps to drive sales of footwear
  • Medical grade footwear for children and the senior population can also support sales
  • Convenient and comfortable shoe options attract attention
PROSPECTS AND OPPORTUNITIES
  • “Sneakermania” trend will continue, with convenience another key driver
  • Multi-brand retailers will continue to attract attention
  • Sustainability trends will drive new product developments
CATEGORY DATA
  • Table 112 Sales of Footwear by Category: Volume 2019-2024
  • Table 113 Sales of Footwear by Category: Value 2019-2024
  • Table 114 Sales of Footwear by Category: % Volume Growth 2019-2024
  • Table 115 Sales of Footwear by Category: % Value Growth 2019-2024
  • Table 116 NBO Company Shares of Footwear: % Value 2020-2024
  • Table 117 LBN Brand Shares of Footwear: % Value 2021-2024
  • Table 118 Distribution of Footwear by Format: % Value 2019-2024
  • Table 119 Forecast Sales of Footwear by Category: Volume 2024-2029
  • Table 120 Forecast Sales of Footwear by Category: Value 2024-2029
  • Table 121 Forecast Sales of Footwear by Category: % Volume Growth 2024-2029
  • Table 122 Forecast Sales of Footwear by Category: % Value Growth 2024-2029