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Menswear in Hungary

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    Report

  • 30 Pages
  • December 2024
  • Region: Hungary
  • Euromonitor International
  • ID: 2985274
Sales of menswear are slowing in Hungary in 2024 compared to 2023, which is attributed to inflated prices and fewer discounts. Also, men are noted to be more inclined to buy items as they need them, rather than making purchases based on the latest trends or emotionally driven impulse purchases.

The Menswear in Hungary report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Men's Nightwear, Men's Outerwear, Men's Swimwear, Men's Underwear.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Menswear market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2024 DEVELOPMENTS
  • Sales of menswear slow down due to
  • Performance wear and sports-inspired clothing remain popular in menswear
  • Male shoppers tend to repurchase the same items which best suit their needs
PROSPECTS AND OPPORTUNITIES
  • Male consumers will continue to appreciate the all-under-one-roof strategy
  • Increased purchasing power likely to boost sales of high-end brands
  • Growing popularity and availability of retail e-commerce platforms align with men’s demand for convenient and efficient shopping
CATEGORY DATA
  • Table 1 Sales of Menswear by Category: Volume 2019-2024
  • Table 2 Sales of Menswear by Category: Value 2019-2024
  • Table 3 Sales of Menswear by Category: % Volume Growth 2019-2024
  • Table 4 Sales of Menswear by Category: % Value Growth 2019-2024
  • Table 5 NBO Company Shares of Menswear: % Value 2020-2024
  • Table 6 LBN Brand Shares of Menswear: % Value 2021-2024
  • Table 7 NBO Company Shares of Men’s Nightwear: % Value 2020-2024
  • Table 8 LBN Brand Shares of Men’s Nightwear: % Value 2021-2024
  • Table 9 NBO Company Shares of Men’s Outerwear: % Value 2020-2024
  • Table 10 LBN Brand Shares of Men’s Outerwear: % Value 2021-2024
  • Table 11 NBO Company Shares of Men’s Swimwear: % Value 2020-2024
  • Table 12 LBN Brand Shares of Men’s Swimwear: % Value 2021-2024
  • Table 13 NBO Company Shares of Men’s Underwear: % Value 2020-2024
  • Table 14 LBN Brand Shares of Men’s Underwear: % Value 2021-2024
  • Table 15 Forecast Sales of Menswear by Category: Volume 2024-2029
  • Table 16 Forecast Sales of Menswear by Category: Value 2024-2029
  • Table 17 Forecast Sales of Menswear by Category: % Volume Growth 2024-2029
  • Table 18 Forecast Sales of Menswear by Category: % Value Growth 2024-2029
APPAREL AND FOOTWEAR IN HUNGARY
EXECUTIVE SUMMARY
  • Apparel and footwear in 2024: The big picture
  • 2024 key trends
  • Competitive landscape
  • Retailing developments
  • What next for apparel and footwear?
MARKET DATA
  • Table 19 Sales of Apparel and Footwear by Category: Volume 2019-2024
  • Table 20 Sales of Apparel and Footwear by Category: Value 2019-2024
  • Table 21 Sales of Apparel and Footwear by Category: % Volume Growth 2019-2024
  • Table 22 Sales of Apparel and Footwear by Category: % Value Growth 2019-2024
  • Table 23 NBO Company Shares of Apparel and Footwear: % Value 2020-2024
  • Table 24 LBN Brand Shares of Apparel and Footwear: % Value 2021-2024
  • Table 25 Distribution of Apparel and Footwear by Format: % Value 2019-2024
  • Table 26 Distribution of Apparel and Footwear by Format and Category: % Value 2024
  • Table 27 Forecast Sales of Apparel and Footwear by Category: Volume 2024-2029
  • Table 28 Forecast Sales of Apparel and Footwear by Category: Value 2024-2029
  • Table 29 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2024-2029
  • Table 30 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
  • Summary 1 Research Sources