Consumer Lifestyles offers valuable insights into key consumer attitudes and current thinking, and their impact on purchasing and consumption habits; quantifying behaviours, preferences and motivations, and aligning them with broader trends.
The Consumer Lifestyles in New Zealand report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.
Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.
The Consumer Lifestyles in New Zealand report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.
Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Consumer Overview market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
- Scope
- Consumer landscape in New Zealand 2024
- Personal traits and values
- New Zealanders concerned about the rising unit prices of essential goods
- Older generations prioritise spending time with their spouse or partner
- New Zealanders feel at ease expressing their identity with friends and family
- Millennials far more likely than others to prefer virtual experiences to real world experiences
- Millennials are the most optimistic generation in New Zealand
- Personal traits and values survey highlights
- Home life and leisure time
- Baby boomers the only generation to spend more time at home on hobbies than exercise
- Consumers in New Zealand most frequently socialise with friends in person
- Older generations more interested in energy-efficient homes
- Safe location remains the priority for all New Zealand households
- New Zealanders seek value for money when travelling
- Home life and leisure time survey highlights
- Eating and dietary habits
- Most c onsumers in New Zealand look for healthy ingredients in food and beverages
- Gen Z consumers ' meals are prepared by someone else in the household
- New Zealand consumers generally cook and prepare their own meals at least once a day
- Gen X most likely to have food allergies or intolerances
- Older generations more willing to pay a premium for free range food
- Eating and dietary habits survey highlights
- Working life
- Younger generations more interested in their employer’s stance on social and ethical issues
- Consumers in New Zealand desire a strong work-life balance
- Gen X places higher priority on job security than other generations
- New Zealanders expect more flexible working hours in the future
- Working life survey highlights
- Health and wellness
- New Zealand consumers prefer to walk or hike for exercise
- Physical activity tops stress-relief methods for all except millennials, who prefer a massage
- New Zealand consumers are most influenced by health and nutritional properties
- Millennials most frequently visit health-related or medical sites
- Health and wellness survey highlights
- Shopping and spending
- New Zealand consumers love searching for discounts
- Gen Z and baby boomers most likely to enjoy window-shopping
- Gen Z prefer unambiguous labels on their products
- New Zealand consumers embracing second-hand and previously owned goods
- Older generations most committed in extending product lifecycles
- Millennials most active in communicating and engaging with brands online
- Baby boomers utilise tech to enhance and simplify their shopping experience
- Consumers in New Zealand expect to spend more on groceries
- Older generations are more concerned about their current financial status
- Shopping and spending survey highlights
