In 2024, the retail sector in Slovakia faced challenges, as a rise in price sensitivity led consumers to focus on price deals and promotions. While inflation stabilised and was notably less pronounced than in 2023, it continued to contribute to retail value sales growth. However, providing value for money became essential for success, benefitting retailers that were able to offer the lowest prices or competitive deals, alongside strong customer service.
The Retail in Slovakia report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.
Product coverage: Retail E-Commerce, Retail Offline.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
The Retail in Slovakia report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.
Product coverage: Retail E-Commerce, Retail Offline.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Retail market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
EXECUTIVE SUMMARY
- Retail in 2024: The big picture
- Retailers offer added-benefits, deals and discounts to drive sales
- Leading players focus on consolidation to prioritise efficiency
- What next for retail?
OPERATING ENVIRONMENT
- Informal retail
- Opening hours for physical retail
- Summary 1 Standard Opening Hours by Channel Type 2024
- Seasonality
- Christmas
- Easter
- Back to School
MARKET DATA
- Table 1 Sales in Retail by Retail Offline vs Retail E-Commerce: Value 2019-2024
- Table 2 Sales in Retail by Retail Offline vs Retail E-Commerce: % Value Growth 2019-2024
- Table 3 Sales in Retail Offline by Channel: Value 2019-2024
- Table 4 Sales in Retail Offline by Channel: % Value Growth 2019-2024
- Table 5 Retail Offline Outlets by Channel: Units 2019-2024
- Table 6 Retail Offline Outlets by Channel: % Unit Growth 2019-2024
- Table 7 Sales in Retail E-Commerce by Product: Value 2019-2024
- Table 8 Sales in Retail E-Commerce by Product: % Value Growth 2019-2024
- Table 9 Grocery Retailers: Value Sales, Outlets and Selling Space 2019-2024
- Table 10 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2019-2024
- Table 11 Sales in Grocery Retailers by Channel: Value 2019-2024
- Table 12 Sales in Grocery Retailers by Channel: % Value Growth 2019-2024
- Table 13 Grocery Retailers Outlets by Channel: Units 2019-2024
- Table 14 Grocery Retailers Outlets by Channel: % Unit Growth 2019-2024
- Table 15 Non-Grocery Retailers: Value Sales, Outlets and Selling Space 2019-2024
- Table 16 Non-Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2019-2024
- Table 17 Sales in Non-Grocery Retailers by Channel: Value 2019-2024
- Table 18 Sales in Non-Grocery Retailers by Channel: % Value Growth 2019-2024
- Table 19 Non-Grocery Retailers Outlets by Channel: Units 2019-2024
- Table 20 Non-Grocery Retailers Outlets by Channel: % Unit Growth 2019-2024
- Table 21 Retail GBO Company Shares: % Value 2020-2024
- Table 22 Retail GBN Brand Shares: % Value 2021-2024
- Table 23 Retail Offline GBO Company Shares: % Value 2020-2024
- Table 24 Retail Offline GBN Brand Shares: % Value 2021-2024
- Table 25 Retail Offline LBN Brand Shares: Outlets 2021-2024
- Table 26 Retail E-Commerce GBO Company Shares: % Value 2020-2024
- Table 27 Retail E-Commerce GBN Brand Shares: % Value 2021-2024
- Table 28 Grocery Retailers GBO Company Shares: % Value 2020-2024
- Table 29 Grocery Retailers GBN Brand Shares: % Value 2021-2024
- Table 30 Grocery Retailers LBN Brand Shares: Outlets 2021-2024
- Table 31 Non-Grocery Retailers GBO Company Shares: % Value 2020-2024
- Table 32 Non-Grocery Retailers GBN Brand Shares: % Value 2021-2024
- Table 33 Non-Grocery Retailers LBN Brand Shares: Outlets 2021-2024
- Table 34 Forecast Sales in Retail by Retail Offline vs Retail E-Commerce: Value 2024-2029
- Table 35 Forecast Sales in Retail by Retail Offline vs Retail E-Commerce: % Value Growth 2024-2029
- Table 36 Forecast Sales in Retail Offline by Channel: Value 2024-2029
- Table 37 Forecast Sales in Retail Offline by Channel: % Value Growth 2024-2029
- Table 38 Forecast Retail Offline Outlets by Channel: Units 2024-2029
- Table 39 Forecast Retail Offline Outlets by Channel: % Unit Growth 2024-2029
- Table 40 Forecast Sales in Retail E-Commerce by Product: Value 2024-2029
- Table 41 Forecast Sales in Retail E-Commerce by Product: % Value Growth 2024-2029
- Table 42 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2024-2029
- Table 43 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029
- Table 44 Forecast Sales in Grocery Retailers by Channel: Value 2024-2029
- Table 45 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2024-2029
- Table 46 Forecast Grocery Retailers Outlets by Channel: Units 2024-2029
- Table 47 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2024-2029
- Table 48 Non-Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2024-2029
- Table 49 Non-Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029
- Table 50 Forecast Sales in Non-Grocery Retailers by Channel: Value 2024-2029
- Table 51 Forecast Sales in Non-Grocery Retailers by Channel: % Value Growth 2024-2029
- Table 52 Forecast Non-Grocery Retailers Outlets by Channel: Units 2024-2029
- Table 53 Forecast Non-Grocery Retailers Outlets by Channel: % Unit Growth 2024-2029
SOURCES
- Summary 2 Research Sources
2024 DEVELOPMENTS
- Retail value sales rise, however, price sensitivity dampens growth
- Tesco rebrands Zabka stores to become Tesco Express
- Retailers focus on omnichannel strategies to boost sales
PROSPECTS AND OPPORTUNITIES
- Modernising stores and improving customer service is expected to support footfall
- Changes to the VAT rate is set to challenge sales across 2025
- Premiumisation and convenience will be key drivers of growth over the forecast period
CHANNEL DATA
- Table 54 Convenience Retailers: Value Sales, Outlets and Selling Space 2019-2024
- Table 55 Convenience Retailers: Value Sales, Outlets and Selling Space: % Growth 2019-2024
- Table 56 Sales in Convenience Retailers by Channel: Value 2019-2024
- Table 57 Sales in Convenience Retailers by Channel: % Value Growth 2019-2024
- Table 58 Convenience Retailers GBO Company Shares: % Value 2020-2024
- Table 59 Convenience Retailers GBN Brand Shares: % Value 2021-2024
- Table 60 Convenience Retailers LBN Brand Shares: Outlets 2021-2024
- Table 61 Convenience Retailers Forecasts: Value Sales, Outlets and Selling Space 2024-2029
- Table 62 Convenience Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029
- Table 63 Forecast Sales in Convenience Retailers by Channel: Value 2024-2029
- Table 64 Forecast Sales in Convenience Retailers by Channel: % Value Growth 2024-2029
2024 DEVELOPMENTS
- Discounters benefit from offering value-for-money during a time of price sensitivity
- Players focus on their e-commerce presence and smartphone apps to drive engagement
- Lidl supports it Parkside range with a robust marketing campaign
PROSPECTS AND OPPORTUNITIES
- Rising purchasing power will challenge sales from discounters as consumers reach for premium goods
- New legislative measures are set to impact consumer spending during 2025
- Biedronka announces plans to open in Slovakia, challenging Lidl’s position over the forecast period
CHANNEL DATA
- Table 65 Discounters: Value Sales, Outlets and Selling Space 2019-2024
- Table 66 Discounters: Value Sales, Outlets and Selling Space: % Growth 2019-2024
- Table 67 Discounters GBO Company Shares: % Value 2020-2024
- Table 68 Discounters GBN Brand Shares: % Value 2021-2024
- Table 69 Discounters LBN Brand Shares: Outlets 2021-2024
- Table 70 Discounters Forecasts: Value Sales, Outlets and Selling Space 2024-2029
- Table 71 Discounters Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029
2024 DEVELOPMENTS
- Hypermarkets record the strongest growth in grocery retailers, as consumers appreciate choice and variety
- Tesco expands its retail e-commerce presence to increases its coverage
- Deals and promotions from discounters and supermarkets challenge sales
PROSPECTS AND OPPORTUNITIES
- Rising VAT is set to negatively impact sales from hypermarkets
- Digital integration will focus on personalised content and gamification to engage consumers
- Players focus on increasing their sustainable strategies and eco-friendly practices
CHANNEL DATA
- Table 72 Hypermarkets: Value Sales, Outlets and Selling Space 2019-2024
- Table 73 Hypermarkets: Value Sales, Outlets and Selling Space: % Growth 2019-2024
- Table 74 Hypermarkets GBO Company Shares: % Value 2020-2024
- Table 75 Hypermarkets GBN Brand Shares: % Value 2021-2024
- Table 76 Hypermarkets LBN Brand Shares: Outlets 2021-2024
- Table 77 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space 2024-2029
- Table 78 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029
2024 DEVELOPMENTS
- Supermarkets focus on deals and discounts to boost value growth in 2024
- Players extend their e-commerce delivery services to drive growth and boost sales
- Proximity benefits supermarkets, however, discounters are strong competition
PROSPECTS AND OPPORTUNITIES
- A focus on price and promotions is set to drive sales during 2025
- Mobile apps are set to offer consumers personalised deals and offers
- Increased competition may challenge supermarkets across the forecast period
CHANNEL DATA
- Table 79 Supermarkets: Value Sales, Outlets and Selling Space 2019-2024
- Table 80 Supermarkets: Value Sales, Outlets and Selling Space: % Growth 2019-2024
- Table 81 Supermarkets GBO Company Shares: % Value 2020-2024
- Table 82 Supermarkets GBN Brand Shares: % Value 2021-2024
- Table 83 Supermarkets LBN Brand Shares: Outlets 2021-2024
- Table 84 Supermarkets Forecasts: Value Sales, Outlets and Selling Space 2024-2029
- Table 85 Supermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029
2024 DEVELOPMENTS
- Outlet numbers decline as the competition from modern grocery stores increases
- Personalised shopping experiences and added-value products entice consumers
- Local retailer 1st Day, continues its expansion plan while offering click-and-collect services
PROSPECTS AND OPPORTUNITIES
- Specialised retailers are set to benefit from the premiumisation trend
- Mobile stores are set to become popular in rural areas
- Consumer sentiment will remain negative in 2025 as new taxes limit purchasing power
CHANNEL DATA
- Table 86 Small Local Grocers: Value Sales, Outlets and Selling Space 2019-2024
- Table 87 Small Local Grocers: Value Sales, Outlets and Selling Space: % Growth 2019-2024
- Table 88 Small Local Grocers GBO Company Shares: % Value 2020-2024
- Table 89 Small Local Grocers GBN Brand Shares: % Value 2021-2024
- Table 90 Small Local Grocers LBN Brand Shares: Outlets 2021-2024
- Table 91 Small Local Grocers Forecasts: Value Sales, Outlets and Selling Space 2024-2029
- Table 92 Small Local Grocers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029
2024 DEVELOPMENTS
- Variety stores benefit from offering price friendly products during 2024
- New players expand in variety stores, however, apparel retailers become rising competition
- Consumer-to-consumer e-marketplaces are rising competition for variety stores
PROSPECTS AND OPPORTUNITIES
- New players are set to enter the market, driving growth in general merchandise stores
- Premiumisation and interest in sustainable attributes will shape purchasing behaviours
- Retail e-commerce and affordable online marketplaces will become rising competition
CHANNEL DATA
- Table 93 General Merchandise Stores: Value Sales, Outlets and Selling Space 2019-2024
- Table 94 General Merchandise Stores: Value Sales, Outlets and Selling Space: % Growth 2019-2024
- Table 95 Sales in General Merchandise Stores by Channel: Value 2019-2024
- Table 96 Sales in General Merchandise Stores by Channel: % Value Growth 2019-2024
- Table 97 General Merchandise Stores GBO Company Shares: % Value 2020-2024
- Table 98 General Merchandise Stores GBN Brand Shares: % Value 2021-2024
- Table 99 General Merchandise Stores LBN Brand Shares: Outlets 2021-2024
- Table 100 General Merchandise Stores Forecasts: Value Sales, Outlets and Selling Space 2024-2029
- Table 101 General Merchandise Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029
- Table 102 Forecast Sales in General Merchandise Stores by Channel: Value 2024-2029
- Table 103 Forecast Sales in General Merchandise Stores by Channel: % Value Growth 2024-2029
2024 DEVELOPMENTS
- Deals and discounts become important tools to drive growth for apparel and footwear specialists
- Consumer-to-consumer marketplaces become rising competition for apparel and footwear specialists
- Pepco retains its lead while focusing on consolidation to enhance revenue
PROSPECTS AND OPPORTUNITIES
- An increase in VAT will challenge sales for apparel and footwear specialists
- Sustainable attributes are expected to drive sales as disposable incomes improve
- Added benefits from retail e-commerce is set to support growth for the online channel
CHANNEL DATA
- Table 104 Apparel and Footwear Specialists: Value Sales, Outlets and Selling Space 2019-2024
- Table 105 Apparel and Footwear Specialists: Value Sales, Outlets and Selling Space: % Growth 2019-2024
- Table 106 Apparel and Footwear Specialists GBO Company Shares: % Value 2020-2024
- Table 107 Apparel and Footwear Specialists GBN Brand Shares: % Value 2021-2024
- Table 108 Apparel and Footwear Specialists LBN Brand Shares: Outlets 2021-2024
- Table 109 Apparel and Footwear Specialists Forecasts: Value Sales, Outlets and Selling Space 2024-2029
- Table 110 Apparel and Footwear Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029
2024 DEVELOPMENTS
- Reduced spending on non-essentials dampens retail value growth in 2024
- Nay's acquisition of Datart solidifies the players leadership position in 2024
- Retail e-commerce challenges sales as consumers look for the best deals
PROSPECTS AND OPPORTUNITIES
- Premium products and tech-savvy consumers will positively increase demand
- A lack of new home constructions may challenge sales across the forecast period
- Consumers may prioritise local businesses across the forecast period
CHANNEL DATA
- Table 111 Appliances and Electronics Specialists: Value Sales, Outlets and Selling Space 2019-2024
- Table 112 Appliances and Electronics Specialists: Value Sales, Outlets and Selling Space: % Growth 2019-2024
- Table 113 Appliances and Electronics Specialists GBO Company Shares: % Value 2020-2024
- Table 114 Appliances and Electronics Specialists GBN Brand Shares: % Value 2021-2024
- Table 115 Appliances and Electronics Specialists LBN Brand Shares: Outlets 2021-2024
- Table 116 Appliances and Electronics Specialists Forecasts: Value Sales, Outlets and Selling Space 2024-2029
- Table 117 Appliances and Electronics Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029
2024 DEVELOPMENTS
- As consumers prioritise essentials, pharmacies perform well in 2024
- A decrease in common illnesses leads to lower growth for pharmacies
- Pharmacy chains lead the competitive landscape as Dr Max Holding retains its lead
PROSPECTS AND OPPORTUNITIES
- New entrants are expected, increasing competition across the forecast period
- Consumer buying habits are set to adapt as VAT increases are implemented
- Automation in pharmacies may improve the customer shopping experience
CHANNEL DATA
- Table 118 Health and Beauty Specialists: Value Sales, Outlets and Selling Space 2019-2024
- Table 119 Health and Beauty Specialists: Value Sales, Outlets and Selling Space: % Growth 2019-2024
- Table 120 Sales in Health and Beauty Specialists by Channel: Value 2019-2024
- Table 121 Sales in Health and Beauty Specialists by Channel: % Value Growth 2019-2024
- Table 122 Health and Beauty Specialists GBO Company Shares: % Value 2020-2024
- Table 123 Health and Beauty Specialists GBN Brand Shares: % Value 2021-2024
- Table 124 Health and Beauty Specialists LBN Brand Shares: Outlets 2021-2024
- Table 125 Health and Beauty Specialists Forecasts: Value Sales, Outlets and Selling Space 2024-2029
- Table 126 Health and Beauty Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029
- Table 127 Forecast Sales in Health and Beauty Specialists by Channel: Value 2024-2029
- Table 128 Forecast Sales in Health and Beauty Specialists by Channel: % Value Growth 2024-2029
2024 DEVELOPMENTS
- Price deals and discounts drives sales during a price sensitive period
- A slowdown in new home constructions dampens sales from home product specialists
- Rising competition from retail e-commerce as consumers seek the best value
PROSPECTS AND OPPORTUNITIES
- An increase in VAT and fewer housing projects is set to challenge growth in 2025
- Pet stores and superstores will benefit from a rise in ownership and the pet humanisation trend
- Premiumisation and a return to renovations will support long-term growth
CHANNEL DATA
- Table 129 Home Products Specialists: Value Sales, Outlets and Selling Space 2019-2024
- Table 130 Home Products Specialists: Value Sales, Outlets and Selling Space: % Growth 2019-2024
- Table 131 Sales in Home Products Specialists by Channel: Value 2019-2024
- Table 132 Sales in Home Products Specialists by Channel: % Value Growth 2019-2024
- Table 133 Home Products Specialists GBO Company Shares: % Value 2020-2024
- Table 134 Home Products Specialists GBN Brand Shares: % Value 2021-2024
- Table 135 Home Products Specialists LBN Brand Shares: Outlets 2021-2024
- Table 136 Home Products Specialists Forecasts: Value Sales, Outlets and Selling Space 2024-2029
- Table 137 Home Products Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029
- Table 138 Forecast Sales in Home Products Specialists by Channel: Value 2024-2029
- Table 139 Forecast Sales in Home Products Specialists by Channel: % Value Growth 2024-2029
2024 DEVELOPMENTS
- Rising price sensitivity dampens sales for direct selling
- Competition from retail e-commerce players challenges sales in 2024
- Avon and Oriflame retain the lead while improving their retail value share
PROSPECTS AND OPPORTUNITIES
- Direct sellers adopt omnichannel sales models to compete against retail e-commerce
- Direct sellers are set to increase their social media presence to boost sales
- Players will look to offer eco-friendly products aligned with consumer demands
CHANNEL DATA
- Table 140 Direct Selling by Product: Value 2019-2024
- Table 141 Direct Selling by Product: % Value Growth 2019-2024
- Table 142 Direct Selling GBO Company Shares: % Value 2020-2024
- Table 143 Direct Selling GBN Brand Shares: % Value 2021-2024
- Table 144 Direct Selling Forecasts by Product: Value 2024-2029
- Table 145 Direct Selling Forecasts by Product: % Value Growth 2024-2029
2024 DEVELOPMENTS
- Tourism and strong employment drove sales of vending in 2024
- Competition from forecourt retailers with extended opening hours challenges sales
- Custom vending machines allow players to attract consumers
PROSPECTS AND OPPORTUNITIES
- Increased tax on sugar and soft drinks will raise costs, impacting sales through vending
- Health issues linked to smokeless products will challenge sales through vending
- Semi-captive environments are set to install higher-end coffee machines, challenging vending
CHANNEL DATA
- Table 146 Vending by Product: Value 2019-2024
- Table 147 Vending by Product: % Value Growth 2019-2024
- Table 148 Vending GBO Company Shares: % Value 2020-2024
- Table 149 Vending GBN Brand Shares: % Value 2021-2024
- Table 150 Vending Forecasts by Product: Value 2024-2029
- Table 151 Vending Forecasts by Product: % Value Growth 2024-2029
2024 DEVELOPMENTS
- Growth for retail e-commerce recovers in 2024 despite rising price sensitivity
- Datart merges with Nay Elektrodom to create a new competitor in retail e-commerce
- Players expand into retail e-commerce for food and drinks, which offers solid growth potential
PROSPECTS AND OPPORTUNITIES
- Price wars are expected for 2025 as competition rises from neighbouring markets
- Local players will focus on fast delivery and competitive pricing to compete against foreign e-commerce companies
- Loyalty programs will become crucial for the success of retail e-commerce players
CHANNEL DATA
- Table 152 Retail E-Commerce by Channel: Value 2019-2024
- Table 153 Retail E-Commerce by Channel: % Value Growth 2019-2024
- Table 154 Retail E-Commerce by Product: Value 2019-2024
- Table 155 Retail E-Commerce by Product: % Value Growth 2019-2024
- Table 156 Retail E-Commerce GBO Company Shares: % Value 2020-2024
- Table 157 Retail E-Commerce GBN Brand Shares: % Value 2021-2024
- Table 158 Forecast Retail E-Commerce by Channel: Value 2024-2029
- Table 159 Forecast Retail E-Commerce by Channel: % Value Growth 2024-2029
- Table 160 Forecast Retail E-Commerce by Product: Value 2024-2029
- Table 161 Forecast Retail E-Commerce by Product: % Value Growth 2024-2029